WWW.RACKSPACE.CO.UK

Date: 29th April 2008

Digital MediaTransforming the Internet

Presented by: Rackspace Ltd and Limelight Networks

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RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106

Agenda

•Speakers•Fabio Torlini, Director Marketing EMEA, Rackspace Ltd•Chris , Townsley, Director of Strategic Sales, Limelight Networks

•The web and its ever increasing complexity

•CDN’s and the importance of

•Leveraging managed hosting providers

•Real life case studies

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RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106

Introduction

•Over 300M broadband subscribers

•The era of heavy content

•The WORLD wide web

•Audiences want speed

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RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106

So what is aSo what is a

Content Distribution Network?Content Distribution Network?

experience gapexperience gapBridge the

expectationsexpectations

An eraof new audience

OB

JEC

T S

IZE

LIBRARY SIZE

PO

PU

LA

RIT

Y

AUDIENCE SIZE

4 dimensions4 dimensions

Creating a deliverychallenge with

NowThen

Object Size

Library Size

Audience Size

Popularity

The 4 Dimensions

5 GBStatic Objects, Low-res Video

36 GBHigh-Definition Video

Select titles or new releases

Available online

Entire catalogavailable online

114 M Online Video Users

133.5 M Broadband Internet Users

183 M Online Video Users

200.2 M Broadband Internet Users

Only popular items are delivered Relevance: Find any content you want

Buffering….User

Experience

Delivering To the Four Dimensions

Network Statistics:

4.3 Petabytes of customer CDN content

1.6 Tbps of capacity

85% of objects delivered directly to the access network

1000’s of servers60+ POPs19 regions

Directly connected to over 900+ consumer

access networks Global optical network

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Leveraging managed hosting providers

•Hosting?

•Hosting is the hub

•Content is increasingly dynamic

•No room for the blame game

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Delivery in Practice

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RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106

Delivery in Practice

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ConclusionConclusion

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Q & AQ & A