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WWW.RACKSPACE.CO.UK
Date: 29th April 2008
Digital MediaTransforming the Internet
Presented by: Rackspace Ltd and Limelight Networks
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Slide 2
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
Agenda
•Speakers•Fabio Torlini, Director Marketing EMEA, Rackspace Ltd•Chris , Townsley, Director of Strategic Sales, Limelight Networks
•The web and its ever increasing complexity
•CDN’s and the importance of
•Leveraging managed hosting providers
•Real life case studies
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Slide 3
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
Introduction
•Over 300M broadband subscribers
•The era of heavy content
•The WORLD wide web
•Audiences want speed
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Slide 4
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
So what is aSo what is a
Content Distribution Network?Content Distribution Network?
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experience gapexperience gapBridge the
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expectationsexpectations
An eraof new audience
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OB
JEC
T S
IZE
LIBRARY SIZE
PO
PU
LA
RIT
Y
AUDIENCE SIZE
4 dimensions4 dimensions
Creating a deliverychallenge with
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NowThen
Object Size
Library Size
Audience Size
Popularity
The 4 Dimensions
5 GBStatic Objects, Low-res Video
36 GBHigh-Definition Video
Select titles or new releases
Available online
Entire catalogavailable online
114 M Online Video Users
133.5 M Broadband Internet Users
183 M Online Video Users
200.2 M Broadband Internet Users
Only popular items are delivered Relevance: Find any content you want
Buffering….User
Experience
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Delivering To the Four Dimensions
Network Statistics:
4.3 Petabytes of customer CDN content
1.6 Tbps of capacity
85% of objects delivered directly to the access network
1000’s of servers60+ POPs19 regions
Directly connected to over 900+ consumer
access networks Global optical network
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Slide 10
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
Leveraging managed hosting providers
•Hosting?
•Hosting is the hub
•Content is increasingly dynamic
•No room for the blame game
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Slide 11
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
Delivery in Practice
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Slide 12
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
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Slide 13
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
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Slide 14
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
Delivery in Practice
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Slide 15
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
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Slide 16
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
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Slide 17
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
ConclusionConclusion
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Slide 18
RACKSPACE LTD WWW.RACKSPACE.CO.UK T: +44 (0) 20 8734 2600 F: +44 (0) 20 8606 6106
Q & AQ & A