GMAR BOARD OF DIRECTORSTHURSDAY, JANUARY 18, 2018 • 12:00 NOON

GMAR OFFICE • WAUWATOSA, WI

MEETING AGENDA

1. Welcome & Introductions

2. Consent Agenda P 2 Approval 5 Min

3. ReportsA. Chairman

B. Treasurer 1) November 2017 Financials 2) 2017 FY Estimate

C. President

D. Departments 1) Government Affairs 2) Membership 3) Home & Garden Show 4) Professional Standards

E. MLS

P 11

P 14

Information

Approval Information

Approval

Information Information Information Approval

Information

5 Min

5 Min5 Min

15 Min

10 Min5 Min5 Min

15 Min

15 Min

4. Old Business A. None

5. New BusinessA. None

6. Adjourn 1:30 PM

Important Upcoming Dates: Feb 6th Kettle Moraine Council Mardi Gras – The Hitchin’ Post, West BendFeb 7th REALTOR® & Government Day – Madison, WI Feb 8th YPN: Top Producer PanelFeb/Mar Wisconsin Economic Summit – Italian Community Center

* Indicates information will be available at the Directors meeting. Updated: 5/5/2023 12:09 AM

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GMAR BOARD OF DIRECTORSCONSENT AGENDA

1. It is moved, seconded and carried to approve the minutes of the Board of Directors meeting from November 16, 2017. p. 3

2. It is moved, seconded and carried to approve of the 106 new members who have applied to become members of the GMAR and paid the appropriate fees. p. 9

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GREATER MILWAUKEE ASSOCIATION OF REALTORS®BOARD OF DIRECTORS MEETING MINUTESTHURSDAY, NOVEMBER 16, 2017 • 12:00 NOON

RADISSON HOTEL • WAUWATOSA, WI

1. GMAR Youth Foundation Annual MeetingDana Karow called the GMAR Youth Foundation Annual Meeting to order at 12:03 PM

2. Call to Order Chairman Mikel Kollmansberger called the GMAR Directors meeting to order at 12:34 PM with a quorum present for the transaction of business.

Present: Mike Kollmansberger, Chairman; Vickie Kelsall, Chair-Elect; Amy Curler, Treasurer; Kel Svoboda, Corporate Secretary; Roxanne Platz, Past Chair; Joe Horning, Mark Kivley, Dale Marciniak, Tammy Maddente, Ted Dentice, Courtney Stefaniak, Jennifer Burns, Roger Rushman, Tom Sykora

Staff Present: Mike Ruzicka, President; Scott Bush, VP Operations; Marne Stuck, GAD; Michelle Kohn, Membership Director, Chris Carrillo, CEO, Metro, MLS

Excused: Arthur Mays

3. Consent AgendaA. To Approve the Minutes of September 20th, 2017 Board of Directors Meeting.

B. To approve the New Member Report (101 new members)

C. To certify the results of the 2017 GMAR Board of Directors election. The four candidates who will serve 3-year terms are: Amy Curler, Jeremy Rynders, Gary Swittel, and Arthur Mays.

D. To enter into a management agreement with the GMAR Youth Foundation.

M/S/C to approve Consent Agenda.

4. ReportsA. Chairman’s Report

Mr. Kollmansberger reported on the NAR Convention, which was held November 2-6 in Chicago, IL. He stated that, while very spread out, there were several worthwhile sessions and committee meetings.

B. Treasurer’s ReportMike Ruzicka, provided the financial report:

1) Statement of Financial Position – As of October 31, 2017, GMAR had $1,924,196 in Cash & Investment Balances, up $38,560 compared to last year. The biggest reason for this is that dues receipts are higher than last year. Accounts receivable were up $29,228 and prepaid expenses were up $1,722 compared to 2016. Total Assets were $3,539,591 which is up $44,497 compared to 2016 mainly due to having more Cash & Investments and accounts receivable.

On the Liability side, accounts payable were up $242,409 compared to 2016, primarily because the entire refinanced mortgage is due in less than a year; the long-term mortgage liability was down $314,003 which was the entire remaining amount of the mortgage at the start of the year. Unearned revenue was $6,982 higher than last. Accrued vacation

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expenses were down $8,150. Overall, Total Liabilities were $1,318,095 which is down $72,761 compared to 2016.

GMAR had Net Income of $331,243 through October 31, 2017, up $90,282 from last year. Overall, Total Net Assets were $2,221,496; $117,259 higher than the same point in 2016.

On the Liability side, accounts payable were up $286,717 compared to last year, primarily because the entire refinanced mortgage is due in less than a year; the long-term mortgage liability was down $314,003 which was the entire remaining amount of the mortgage at the start of the year. Accrued vacation expenses were down $8,150. Overall, Total Liabilities were $369,913, down $53,636 compared to 2016.

GMAR had Net Income of $558,087 through July 31, 2017, up $95,195. Overall, Total Net Assets were $2,443,840; $122,172 higher than the same point in 2016.

2) Statement of Activities – Membership: Through October 2017, $946,895 was collected in dues. Last year through the end of October, we had collected $884,545 in dues so we are $62,350 ahead of last year at the same time. New member budget for 2017: 464 REALTORS®, 50 DRs and 20 Affiliates. Through October, actual new members: 602 REALTORS®, 35 DRs and 15 Affiliates.

Promotions: Through October 31, HGS income is $901,393 and expenses are $611,090 for a net income of $290,303. The budgeted net income for the Home and Garden Show is $268,196.

Expenses related to Public Policy and Professional Standards are basically personnel costs, incurring expenditures in Labor and Overhead. The only large expense is a homeowner survey.

Products (Wisconsin Real Estate Supply): Product sales through October 2017 were $614 lower than the sales through October 2016. Total product sales through October 2017 were $58,657. Total budgeted product sales for 2017 is $64,250.

The Leadership section includes expenditures for meetings, committees, officer expenses, strategic planning, NAR Home Buyer and Seller survey and NAR meetings. The main expenses recorded through October were memberships for the president, sponsorships, officer stipends, NAR meeting expenses, the NAR buyers and sellers survey, and 17/18 Bucks season tickets.

The Administrative section includes investment and rental income and expenses for professional fees, salaries, fringe benefits, building, insurance, occupancy, property taxes, general office expenses and depreciation.

The bottom line shows Excess Receipts Over Expenditures of $331,243. Last year our net revenue was $240,961 for the same time period. The biggest reason for this difference was that dues income was higher and administrative expenses are lower through October 31 compared to the same period in 2016.

M/S/C to approve the unaudited Statement of Financial Position (Balance Sheet) and Statement of Activities as of October 31, 2017, and recommend placing on file for audit.

3) 2018 Budget Mr. Ruzicka reported that the GMAR’s 2017 fiscal year appears to be ending on a pretty strong note. For 2018 it looks like a repeat, with few changes to the current environment. New memberships look to be above budget, renewals are expected to be high, and the HGS should perform well again, it looks like 2018 will be a good year.

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Of course, the GMAR needs the regional, and national economies to continue their strong performance to sustain the good fortune.

For 2018, the GMAR is not looking to make any drastic changes to the Association’s budget. Mr. Ruzicka said he is looking to add one staff member, after the departure of Deb Kruse this summer. He also would like to conduct focus groups and another consumer survey to understand what issues are of importance to members and the market next spring.

He cautioned that there is always the risk that things may go south quickly, however. The current business cycle is one of the longest in post-WWII history, and a few prognosticators are looking for a recession in 2019-2020.

For the 2018 fiscal year, Mr. Ruzicka is looking at revenue of $2,055,817 and expenditures of $2,055,625 for a net balance of $192.

M/S/C to approve the 2018 GMAR Budget.

C. President’s ReportMike Ruzicka reported the following in addition to his written memorandum to the Board of Directors:

1) Foxconn – Mr. Ruzicka updated the Directors on activities related to the Foxconn development in Mount Pleasant, WI, including a problem with the Southshore Association related to their jurisdiction and requesting NAR funds for political polling and land use analysis.

2) GMAR Remodeling Update & GMAR Mortgage – VJS Construction is set to gut the 2nd floor, “white box” it, and lease it as one unit, with the potential to divide into 4 units. We also have to reconstruct the parking lot, as well as redo the landscaping, in order to improve our “curb appeal.”

There was one inquiry to buy the building and have the GMAR rent it back, but we’re currently occupying the 1st floor for less than $10/sq. ft., and the going rate is at least $13-$15 sq. ft. Our commercial broker said it obviously doesn’t make sense for the GMAR.

Last April the GMAR’s building mortgage was due, with a balance of $314,000. We decided to extend our current note for one year and take out a construction loan for $300,000. We will refinance the total amount in 2018. We should be able to generate between $40,000 and $50,000 in rental income, which will help us pay of the total mortgage in the future. Our commercial broker, Dan Jessup, is optimistic about the prospects of finding a long-term tenant.

In order to proceed, we will need the approval of the Directors to enter into an agreement with VJS Construction to begin working on the GMAR building in accordance with the terms outlined in their proposal.

We also need the Directors’ approval to take out a construction loan for $300,000, and refinance the existing mortgage and construction loan in 2018.

M/S/C to proceed with refinancing the GMAR mortgage loan and add $300,000 to pay for remodeling the GMAR Building.

M/S/C to proceed with the construction project presented by VJS, specifically renovating the 2nd floor, HVAC system, and parking lot.

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3) Electronic Lock Boxes – Mr. Ruzicka summarized the Executive Committee’s conference call discussion of Thursday, November 9th. During the call the Committee unanimously approved of moving forward with electronic lock boxes in the GMAR, and to postpone a decision on picking a vendor until the January Directors meeting, giving Board members an opportunity to examine the three offers from vendors.

At the GAMR Directors meeting, Amy Curler made a motion to introduce electronic lockboxes into the market, Tom Sykora seconded the motion and a discussion ensued.

Ted Dentice asked a question regarding the accessibility of an electronic system by non-members, and whether “board of choice” would encourage members who are opposed to the program to choose another association. He said he feared that a defection of members could cost the GMAR in membership and financially.

Several Directors weighed in on their thoughts about the impact on the membership, some may go, but not a significant number, they said. A few Directors questioned why the Board should wait to select a vendor until January, when 2 Directors, who have followed the issue, will not be on the Board any longer.

Mr. Kollmansberger called the question and the measure passed 13 – 1 (Mr. Dentice in the negative).

Joe Horning made a motion to move forward with selecting SentriLock as the preferred vendor for the GMAR, and that the Executive Committee should be charged with negotiating the best deal possible. Vickie Kelsall seconded the motion, and discussion ensued.

Despite being the “home team,” Master Lock was dismissed as an unreliable option, because it is still a fledgling product. Several augments were made in favor of Supra (i.e. currently being used by neighboring associations, testaments from RASCW and RANEW), as well as SentriLock (one-day codes, ease of use, free app).

Ultimately, the Directors felt SentriLock was a better option based on weighing the merits of each system.

Mr. Kollmansberger called the question and the measure passed 14 – 0. Mr. Ruzicka said he would involve MLS CEO Chris Carrillo in the negotiations along with the Executive Committee, due to his relationship with the ShowingTime appointment system.

4) Core Standards – Mr. Ruzicka asked the Directors to approve of the MGAR’s Strategic Plan for 2018.

M/S/C to approve of the GMAR Strategic Plan for 2018.

D. Departments1) Government Affairs

Marne Stuck reported:

MKE Proposed Ordinances – There are several proposed ordinances the Association was currently watching. Two were heard before the Zoning, Neighborhoods and Development Committee.o The first related to deconstructing vs. demolishing homes are on the city’s raze list.

The Dept. of City Development and Department of Neighborhood Services will testified on the financial ramifications of the proposal. GMAR didn’t have a position, but was present to hear the debate.

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o The other proposal created an income capitalization method to city owned/foreclosed properties. The Dept. of City Development contacted GMAR asking that we testify against this proposal when it comes before the committee.

Public Policy Task Force – Local Option Sales TaxOn Sept. 22, the Public Policy Task Force heard from Rob Henken of the Public Policy Forum and their report “On The Money,” which compares Milwaukee to peer cities in the country and provides an analysis of potential options to reduce the property tax burden on homeowners and maintain local revenue.

2) MembershipNo Report was given in the interest of time.

3) Home & Garden Show (HGS)No Report was given in the interest of time.

4) Professional Standards Scott Bush reported:

M/S/C to approve disciplinary action recommendation for case E17-20

Scott Bush discussed a reintroduction of the equal opportunity committee. Following discussions with Bethany Sanchez at the Fair Housing Council, it was reported that acts of discrimination regarding steering may be occurring. Agents may be unknowingly engaging in these practices. The committee could address these issues with an educational campaign and emphasis on fair housing laws and compliance.

The Professional Standards Committee will also consider NAR’s fine system for violations like unauthorized access to properties.

E. MLSChris Carrillo reported the following:

NAR’s MLS Committee met at the national convention in Chicago earlier in November and passed an “MLS of Choice” policy, which allows a broker to join MLSs within his market area, but only with subscriptions for the number of agents who work in a specific MLSs jurisdiction. In the past, MLS required all agents within a brokerage to join their MLS, if even one agent joined the MLS. Brokers felt that was an abuse of MLS power.

5. Old BusinessA. None

6. New BusinessA. Executive Committee Election – Mr. Ruzicka stated that traditionally the Treasurer becomes

Chair-Elect, and the Corporate Secretary becomes Treasurer. In keeping with that tradition, he stated that Amy Curler would rise to Chair-Elect in 2018, and Kel Svoboda would become Treasurer. Courtney Stefaniak was willing to become Corporate Secretary for 2018.

M/S/C to approve of the slate of candidates for 2018

B. GMAR Youth Foundation – Mr. Bush stated that four positions are open on the Youth Foundation Board. Candidates for the Youth Foundation with terms ending on 12/31/2020 are: Dana Karow, President; Jean Dahl, Vice President; Lydia Heiden, Treasurer; Scott Bush, Secretary.

There being no contested positions, the Directors M/S/C to approve of the slate of candidates.

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7. AdjournThe meeting adjourned at 2:04 PM.

Respectfully submitted,

Mike RuzickaPresident

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NEW MEMBER REPORT

106 New Members joined Nov 13, 2017 - Jan 11, 2018 for approval (DR's - 15, R's - 87, A's - 4)

FIRST LAST COMPANYMarcia Abramowski COLDWELL BANKER RESIDENTIAL BRWajiha Ahmad REALTY EXECUTIVES ELITE~HALESJulie Algrim SHOREWEST, REALTORS~RACINESyed Ali SHOREWEST, REALTORS~MORELANDMichael Anderson SHOREWEST, REALTORS~OCScott Baake KATHLEEN HANSEN & ASSOCIATES LMorgan Barthen FOREST GREEN REALTYWilliam Benedek COLDWELL BANKER HOMESALE REALTGabrielle Borowski POWERS REALTY GROUPJeffrey Brzezinski KORNDOERFER HOMESPhilip Buetow EXIT REALTY XLSherrie Bunnell REAL ESTATE ELITEMary Kate Cahill COLDWELL BANKER RESIDENTIAL BRJoseph Carini KELLER WILLIAMS REALTY~MILW NOJeno Cataldo JC CAPITAL CORPMegan Chrnelich RE/MAX REALTY 100~M FALLSMolly Cox CHERRY HOME REALTY LLCJuan Cruz CRUZIN HOMES REAL ESTATE SOLUTMonica Duerwachter REALTY EXECUTIVES INTEGRITY~BRMariah Elkins SHOREWEST, REALTORS~DOWNTOWNMaggie Ellingson BERKSHIRE HATHAWAY HOMESERVICEMichael Elrod REALTY EXECUTIVES INTEGRITY~BRKristin Fischer KELLER WILLIAMS REALTY~MILW NOLisa-Marie Franco-Garcia TALAVERA GONZALEZ REALTYJill Frey VERRADA REALTY LLCDavid Geszvain OGDEN, THE REAL ESTATE COMPANYAlexa Gianos-Steinberg CENTURY 21 AFFILIATED~OAK CREECatherine Gurgul SHOREWEST, REALTORS~OCDorene Haas ECLIPSE REALTY LLCJoseph Haider FIRST WEBER INC~BKHeidi Hamilton EXIT REALTY XLJonathan Hankins SHOREWEST, REALTORS~W NORTHKyle Havlicek KELLER WILLIAMS REALTY~MILWAUKJohn Herrera HOMEWIRE REALTYParess Huebner REALTY EXECUTIVES INTEGRITY~CELisa Huron AGENCY: REAL ESTATE PROFESSIONStephanie Jackson SHOREWEST, REALTORS~DOWNTOWNCandace Johns BERKSHIRE HATHAWAY HOMESERVICEChatera Johnson RE/MAX GALLERYLaTronda Jones LLOYD AND BOBOLINK REALTY LLCElizabeth Jumper COLDWELL BANKER REAL ESTATE ON

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Daniel Kelly EXIT REALTY HORIZONSMelissa Klein RED BRICK REALTY LLCStephanie Kostka HEART TO HOME REAL ESTATE LLCRobert Krieghoff FIRST WEBER INC~BKSandra LaGrossa SHOREWEST, REALTORS~SOUTH METRAlexander Lien FIRST WEBER INC~BKLee Lurvey REALTY EXECUTIVES INTEGRITY~HAKevin MacDonald FIRST WEBER INC~NPWDaniel Madrigal Chavez CHERRY HOME REALTY LLCJay Maegli SHOREWEST, REALTORS~N OAKLANDFelipe Maldonado RE/MAX REALTY 100~MILWAUKEEMichael Marzion WISCONSIN PROPERTY INSPECTIONSGregg Mashack NATIONAL EXCHANGE BANK & TRUSTAdam McCarthy SMART ASSET REALTY INCJennifer McGeoghegan ARROW APPRAISALS LLCNicole McGonigle KELLER WILLIAMS REALTY~MILWAUKBrittany McGovern BLUEBELL REALTYMichael McGuire LEITNER PROPERTIESPaul McKenna MCKENNA REAL ESTATE LLCMichael Minor SHOREWEST, REALTORS~RACINETemeeka Mitchell FIRST WEBER INC~NPWKatina Moore RE/MAX REALTY 100~HALES CORMilton Mora SHOREWEST, REALTORS~DOWNTOWNEloisa Morales Del Real TALAVERA GONZALEZ REALTYMelissa Nagel PREMIER POINT REALTY LLCWalter Nelson MILWAUKEE EXECUTIVE REALTYJeffrey Nickey SHOREWEST, REALTORS~W NORTHAngel Pabon NEXTHOME MY WAYAndrew Pain KELLER WILLIAMS REALTY~MILWAUKJanice Pritchett CENTURY 21 AFFILIATED~WIND LAKJoe Richardson RE/MAX REALTY 100~MILWAUKEEJustin Roach BLUEBELL REALTYRoberto Rodriguez MIDWEST HOMESDeana Saskowski COLDWELL BANKER HOMESALE REALTManish Satija DKR VENTURESJulie Scariot SHOREWEST, REALTORS~MNM FALLSLaura Scheel RED BRICK REALTY LLCKevin Schmidt REALTY EXECUTIVES INTEGRITY~HAJoseph Schneidler FIRST WEBER INC~BKSareena Schwabe KELLER WILLIAMS REALTY~MILWAUKVickie Seals MIDWEST EXECUTIVE REALTYJason Shapiro RISING REALTY LLCTimothy Sidders KELLER WILLIAMS REALTY~MILWAUKMelissa Simon PREMIER POINT REALTY LLCDaniel Slivka HOMESTEAD REALTY INC~MILWAUKEEMonica Slivka HOMESTEAD REALTY INC~MILWAUKEE

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Michael Styke 3RD COAST REAL ESTATEJana Summers KELLER WILLIAMS REALTY~MILW NOLisa Susen-Sullivan INTEGRITY REAL ESTATE TEAM LLCJacqueline Tamim FIRST WEBER INC~MEQUONRebecca Taylor CENTURY 21 AFFILIATED~MT PLEASKathryn Tessmer KELLER WILLIAMS REALTY~MILWAUKMichael Tobin STORM, BALGEMAN & KLIPPEL S CJohn Tucker HOMESTEAD REALTY INC~MILWAUKEESusan Vormann COLDWELL BANKER HOMESALE REALTElisabeth Waffenschmidt SHOREWEST, REALTORS~MNM FALLSKaren Waldkirch FIREFLY REAL ESTATERalf Walter RIVERWEST REALTY MILWAUKEEAndrew Weaver RE/MAX LAKESIDE~CAPITOLAndrew Weins JDOG JUNK REMOVAL & HAULINGRichard Wendt KORNDOERFER HOMESKhushboo Wilkins REALTY EXECUTIVES INTEGRITY~HADana Witkowski FIRST WEBER INC~NPWKristina Wudtke RE/MAX REALTY CENTER~OCONOMOWOBreanna Zubke RE/MAX REALTY CENTER~OCONOMOWO

Membership categories: DR = Designated REALTOR®, R = REALTOR®, RN = REALTOR® No National; A = Affiliate, AC = Affiliate Corporate, LAC = Local Affiliate Corporate, LACC = Local Affiliate Corporate Contact

*Includes former GMAR members who had to rejoin the GMAR as new members.

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GMAR FINANCIAL NOTES

Statement of Financial Position (Balance Sheet)As of November 30, 2017, GMAR had $2,095,468 in Cash & Investment Balances, up $53,692 compared to last year. The biggest reason for this is that dues receipts are higher than last year. Accounts receivable were up $53,244 and prepaid expenses were up $103,685 compared to 2016, both primarily due to income and expenses relating to the 2018 Home and Garden Show.

Total Assets were $3,849,049 which is up $185,466 compared to 2016.

On the Liability side, accounts payable were up $301,428 compared to last year, primarily because the entire refinanced mortgage is due in less than a year; the long-term mortgage liability was down $314,003 which was the entire remaining amount of the mortgage at the start of the year. Unearned revenue was $108,823 higher than last. Accrued vacation expenses were down $8,150. Overall, Total Liabilities were $1,736,449 which is up $88,099 compared to 2016.

GMAR had Net Income of $220,847 through November 30, 2017, up $70,391 from last year. Overall, Total Net Assets were $2,112,600; $97,367 higher than the same point in 2016.

Statement of ActivitiesMembership: Through November 2017, $955,224 was collected in dues. Last year through the end of November, we had collected $894,782 in dues so we are $63,442 ahead of last year at the same time. New member budget for 2017: 464 REALTORS®, 50 DRs and 20 Affiliates. Through November, actual new members: 639 REALTORS®, 36 DRs and 16 Affiliates.

Promotions: Through November 30, Home and Garden Show income is $901,393 and expenses are $611,102 for a net income of $290,291. The budgeted net income for the Home and Garden Show is $268,196.

Expenses related to Public Policy and Professional Standards are basically all personnel costs, incurring expenditures primarily in Labor and Overhead. The only large expense was a homeowner survey.

Products (Wisconsin Real Estate Supply): Product sales through November 2017 were $1,248 higher than the sales through November 2016. Total product sales through November 2017 were $63,252. Total budgeted product sales for 2017 is $64,250.

The Leadership section includes expenditures for meetings, committees, officer expenses, strategic planning, NAR Home Buyer and Seller survey and NAR meetings. The main expenses recorded through November were memberships for the president, sponsorships, officer stipends, NAR meeting expenses, the NAR buyers and sellers survey, and 17/18 Bucks season tickets.

The Administrative section includes investment and rental income and expenses for professional fees, salaries, fringe benefits, building, insurance, occupancy, property taxes, general office expenses and depreciation.

The bottom line shows Excess Receipts Over Expenditures of $220,847. Last year our net revenue was $150,456 for the same time period. The biggest reason for this difference was that dues income was higher and administrative expenses are lower through November 30 compared to the same period in 2016.

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NOVEMBER STATEMENT OF FINANCIAL POSITION (BALANCE SHEET)

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November 30, November 30,2017 2016 $ Change % Change

Assets:Cash 427,742.84 577,510.02 (149,767.18) -25.9%Investments-BMO 501,871.86 448,899.98 52,971.88 11.8%Bankers' Acceptance/ICS Investment 1,165,853.44 1,015,366.36 150,487.08 14.8%Accounts Receivable 200,244.25 147,000.70 53,243.55 36.2%Prepaid Expenses 170,032.69 66,347.48 103,685.21 156.3% Total Current Assets 2,465,745.08 2,255,124.54 210,620.54 9.3%

Fixed Assets (Net of A/D) 426,055.17 451,209.68 (25,154.51) -5.6%MLS Investment 957,248.29 957,248.29 0.00 0.0%

Total Assets 3,849,048.54 3,663,582.51 185,466.03 5.1%

Liabilities and Fund Balance:Liabilities:Accounts Payable 603,351.62 301,923.32 301,428.30 99.8%Unearned Revenue 1,069,051.00 960,228.02 108,822.98 11.3%Accrued Expenses 64,045.97 72,195.54 (8,149.57) -11.3%Mortgage-Long Term Liability 0.00 314,002.79 (314,002.79) -100.0% Total Liabilities 1,736,448.59 1,648,349.67 88,098.92 5.3%

Net Assets:Net Assets 1,646,929.78 1,664,925.31 (17,995.53) -1.1%General Reserves - 3% Dues 16,500.00 16,500.00 0.00 0.0%Board Designated Reserve Fund 218,323.10 183,351.22 34,971.88 19.1%Board Designated H&G Reserve 10,000.00 0.00 10,000.00 0.0%Net Revenue (Expense) 220,847.07 150,456.31 70,390.76 46.8% Total Net Assets 2,112,599.95 2,015,232.84 97,367.11 4.8%

Total Liabilities and Net Assets 3,849,048.54 3,663,582.51 185,466.03 5.1%

NOVEMBER STATEMENT OF ACTIVITIES

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Current Year Previous Year Current Year11 Months 11 Months 2017 Current Year Current Year

Ending 11/30/17 Ending 11/30/16 Annual $ Over (Under) % ofActual Actual Budget Budget Budget

Receipts:Dues 955,223.52 894,781.67 913,898.00 41,325.52 104.5%Member Outings 103,498.99 110,533.46 98,050.00 5,448.99 105.6%Member Services 2,270.00 180.00 2,000.00 270.00 113.5%Young Prof Network 2,600.00 0.00 2,600.00 0.00 0.0%New Member Orientation 175.00 2,895.00 2,500.00 (2,325.00) 7.0%Kettle Moraine 910.00 1,040.00 910.00 0.00 0.0%Home and Garden Show 901,393.00 888,263.25 917,376.00 (15,983.00) 98.3%Other Shows 1,350.00 1,100.00 1,200.00 150.00 112.5%Education 10,516.46 12,632.94 15,000.00 (4,483.54) 70.1%Youth Foundation 11,916.63 11,916.63 13,000.00 (1,083.37) 91.7%Public Policy 1,250.00 1,000.00 1,250.00 0.00 100.0%NAR Grant 0.00 0.00 0.00 0.00 0.0%Wisconsin Real Estate Supply 67,081.54 65,890.58 68,650.00 (1,568.46) 97.7%Professional Standards 6,100.00 6,950.00 4,000.00 2,100.00 152.5%Leadership 0.00 0.00 0.00 0.00 0.0%Interest 8,977.17 7,259.36 3,813.00 5,164.17 235.4%Realized Gain (Loss) * 7,458.33 2,070.46 7,458.00 0.33 0.0%Unrealized Gain (Loss) * 22,458.50 10,767.28 9,989.00 12,469.50 0.0%Administrative 53,122.10 77,529.01 75,866.00 (22,743.90) 70.0%

Total Receipts 2,156,301.24 2,094,809.64 2,137,560.00 18,741.24 100.9%

Expenditures:Dues 48,733.67 45,039.96 51,000.00 (2,266.33) 95.6%Member Outings 120,962.34 108,372.23 92,610.00 28,352.34 130.6%Member Services 16,720.58 14,999.81 18,500.00 (1,779.42) 90.4%Young Prof Network 1,799.93 0.00 696.00 1,103.93 0.0%New Member Orientation 14,637.70 16,006.18 13,885.00 752.70 105.4%Membership Department 647.56 1,229.30 1,300.00 (652.44) 49.8%Kettle Moraine 7,939.00 5,349.50 8,337.00 (398.00) 95.2%Home and Garden Show 611,102.08 606,217.98 649,180.00 (38,077.92) 94.1%Other Shows 86.63 160.65 300.00 (213.37) 28.9%Education 0.00 5,097.45 5,600.00 (5,600.00) 0.0%Youth Foundation 211.89 293.49 300.00 (88.11) 70.6%Promotion Department 23,601.84 13,506.09 0.00 23,601.84 0.0%Public Policy 0.00 3,000.00 31,740.00 (31,740.00) 0.0%NAR Grant 0.00 0.00 0.00 0.00 0.0%Wisconsin Real Estate Supply 54,451.26 53,620.61 52,505.00 1,946.26 103.7%Professional Standards 6,778.92 6,078.73 7,175.00 (396.08) 94.5%National Meetings 24,198.16 27,914.43 41,500.00 (17,301.84) 58.3%Officer Expenses 38,731.30 33,221.43 39,400.00 (668.70) 98.3%Meetings 8,404.58 4,013.76 6,750.00 1,654.58 124.5%Committees 7,465.57 8,592.25 9,125.00 (1,659.43) 81.8%Leadership Department 30,008.46 20,327.99 20,800.00 9,208.46 144.3%Direct Wages/Fixed OH/Variable OH 606,293.82 605,113.61 741,494.00 (135,200.18) 81.8%

Administrative 918,972.70 971,311.49 1,046,416.00 (127,443.30) 87.8%Direct Wage,Fixed/Variable OH Alloc (606,293.82) (605,113.61) (741,494.00) 135,200.18 81.8%

Total Expenditures 1,935,454.17 1,944,353.33 2,097,119.00 (161,664.83) 92.3%

Net Income (Expense) - Per Audit 220,847.07 150,456.31 40,441.00 180,406.07 546.1%

MEMORANDUM

TO: GMAR BOARD OF DIRECTORS

FROM: MIKE RUZICKA, PRESIDENT

RE: JANUARY PRESIDENT’S REPORT

GMAR Remodeling Update & GMAR MortgageVJS Construction is set to begin remodeling the 2nd floor of our building this winter. We also have to reconstruct the parking lot, as well as redo the landscaping, in order to improve our “curb appeal.”

Last April the GMAR’s building mortgage was due, with a balance of $314,000. We decided to extend our current note for one year and take out a construction loan for $300,000. We will refinance the total amount in 2018. We should be able to generate between $40,000 and $50,000 in rental income, which will help us pay of the total mortgage in the future. Our commercial broker, Dan Jessup, is optimistic about the prospects of finding a long-term tenant.

Electronic Lock BoxesIn the wake of the GMAR decision to introduce electronic lock boxes in the market, I sent the draft contract from SentriLock to Kathryn Gutenkunst, the GMAR’s attorney, for her review.

I spoke with James Reynolds this week and let him know what the status of the contract was, that we planned to lease the system, rather than purchase it, and we are looking at a late-summer/fall introduction for the system.

We will be sending a couple of staff people to Akron, Ohio this spring to review their introduction, and hopefully, pick up a few pointers on executing a smooth roll-out.

MID CampaignThe Wall Street Journal ran a pretty damning article about NAR’s MID campaign, stating that less than a quarter of members responded to the Call to Action.

Next up, is another major piece of legislation that will change the structure of Fannie and Freddie, government sponsored enterprises (GSEs) that many “purists” in Congress would prefer to end. Those same purists are the ones who wanted to simplify the tax code by eliminating “special interest” tax deductions like the MID.

The GMAR is planning to host another Wisconsin Real Estate Summit in 2018. We are working on a date, depending on Congressman Sean Duffy’s schedule. Congressman Duffy chairs the House Financial Services Subcommittee on Housing & Insurance, which will have a direct hand in any discussion surrounding GSEs.

REALTOR® StoreThe GMAR’s REALTOR Store and website, WisconsinRealEstateSupply.com, have closed and we’ve transferred the remaining inventory to Minute Man Press, owned and operated by former REALTOR® Scott Allen. Our left over inventory will be sold on a consignment basis, as Mr. Allen ramps up his real estate supply business.

15

GMAR BylawsI would like to examine the GMAR’s bylaws, and update them to stay in compliance with changes NAR recently made, as well as to make a few changes for the GMAR. A couple of suggestions I will have are eliminating the “Affiliate Appointment” positions on the Board of Directors (which have not been filled in years) and combining the Secretary and Treasurer positions on the Executive Committee to a Secretary Treasurer. I will have a list of suggested changes for discussion at the March Directors meeting.

GMAR Strategic Plan P 23I would like to spend a majority of our time at the Directors meeting reviewing our Strategic Plan. Please take a few moments to review our current plan, which is attached at the end of this Directors Report.

The Strategic Plan is kind of like the road map for the Association in the near future. In the past, associations, in fact, many businesses and organizations in general, would complete a strategic plan, or business plan, on an annual basis and march through the subsequent 12 months following it.

Today, the world is changing at a much faster pace and, as such, the Association needs to continually evaluate its plan to keep it up to date and add new initiatives as needed; and we will do that. However, we do need to reassess what the plan currently contains, to make sure we’re going down the correct road(s).

Our Strategic Plan is comprised of the organization’s 4 core competencies, Professional Standards, Government Affairs, Promotions, and MLS. These are the functions of the GMAR that members see and interact with.

The rest of the Plan are mostly internal functions and necessary to support and carry out the core competencies of the Association.

I am sitting down with the staff and examining what we do, why we do what we do, and whether we should continue to do those things. I will report to the Directors on Thursday, but I would ask you to review what we do and come up with your own questions and ideas on what the Association should be doing in the near- and far-term.

Recurring Status Reports

Kettle Moraine Council P 16

GMAR Member Involvement P 18

MLS Membership P 19

2018 GMAR Directors Roster P 20

2018 GMAR Calendar P 21

GMAR Strategic Plan P 23

16

KETTLE MORAINE COUNCIL MEETING JANUARY 10TH 2018

*Wine Tasting FundraiserReview at the end

*Mardi Gras Party

Gift basketsEveryone will bring two, so that 1 or 2 people won’t have to deal with this as we are all busy. $25-$30 value. Give your receipts to Michelle for reimbursement How about a prize for each of the 3 winners for the mask contest? Kathy will ask Jugs to provide two First Place $50. Gift card, Second Place $25. Gift card, Kaye will get a third place with Mardi Gras theme

*Flowers For ScholarsWe will again be selling pots and hanging baskets for Mother’s Day delivery. Details to follow. Blacks is maintaining the price. Kaye will again organize.

*March MeetingDate: Looking at March 13th, waiting to hear if it works for Shorewest.Place Ann is contacting Scenic View as a new possibility as they do not charge for the room, or Bibingers is still a possibilityWho will organize it?Kaye will email the lenders and title person we had lined up for last fall once we have a dateDo you want to do the Lender panel we were going to do last fall? Yes

*RPAC DateAmy we will leave this up to you. What ever date and place that works best for you is great.

*2018 Budget $9275

2017 Budget Education $1000Social $1300Bus $800RPAC $750Community Service $3000Miscellaneous $1475Total $8325

In 2018 we need to budget $500 for the Holiday Party. Amy will be installed as President and I think the council should have a table.

2018 Budget Education $1000Social $1500Bus $800RPAC $750Community Service $3000Christmas Party $500

17

Miscellaneous $1725Total $9275Spring donations to charities will be a Habitat sponsor for Germanfest of $1000Karls Place for $1000. We will again decide later in the year additional contributions to be made.$773 was left in our account at the end of 2017, which will be given to the GMAR foundation. Our grand total to the foundation is now $14,273.

Wine Tasting FundraiserI shared with the council Amy and Kim’s concerns about eliminating the golf outing. Looking at the increase in Milwaukee participation for the golf outing the majority came from affiliates. We will contact them for this new event and see if we can get their continued support. We cannot do both events. The majority of the council has decided that going in a new direction is the way to go for this year. We will all have to participate and help.

Our discussion with Mike Christian. Mike will be on the committee helping us with his experience in these events.

Date Tuesday September 11th at House of Heileman. The bar is closed on Tuesday’s so we can make this a private event. The time discussed was 5:00-7:30

We will be selling tickets in advance, so that we can plan our food. Price to be determined. We will have a limited amount of tickets to sell creating a sense of urgency to purchase them. We will be getting a tent. We need to discuss our different levels of sponsorships.

We discussed using a combination of Kelly’s distributer and local wineries for the tasting. 10 wine stations and one beer station.

Parking was discussed, and Kelly said there is an over flow lot in front of her house. Also discussed was have someone driving a golf cart to take people back and for to the bar. (It’s 26 houses per Kelly)The Cork Pull fundraiser was discussed and will be a part of the event. There will be a table of wines with the chance to win a bottle of a premier wine valued at $50-$100. There are color coded tips on corks, pick a cork and choice a wine from that color category.

Also discussed a couple of raffle baskets with gift certificates to area restaurants which was popular at this year’s golf outing.

Additional details will need to be discussed. We are planning another meeting after our March lender meeting. We are looking to get outside volunteers, so that the committee is not doing all of the work. Know of anyone that likes wine and would like to help? Please spread the word.

18

GMAR MEMBER INVOLVEMENT

19

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Membership 5,082 5,186 5,123 4,063 3,887 3,301 3,469 3,725 3,625 3,905 4,225 4,563 4,036

Business/TransactionTech Forum 81 118 84 131 102

Tax Strategies 98 80EAH Training 37FICO Scoring 79

HUD 35REO 114

WHEDA 67 44Brown Bag Sessions 153 387 225 388 235 93 14

ShredFest 145 187 155 170 177 190 213 208 224 154 281Genius Bar 25

Action Recyling 15 12REALTOR Summit 113 100 79 72

Open Houses 106145 187 442 520 889 611 757 722 469 168 281 0

0% 3% 4% 11% 13% 27% 18% 20% 20% 12% 4% 6% 0%

PersonalHealth Screening 30 27 15

Self Defense/Concealed Carry 15 60Common Ground 36

Safety 47 64 26 240 47 64 56 42 0 15 36 0 24 60 0 0

0% 1% 1% 1% 1% 0% 0% 1% 0% 1% 1% 0% 0%

SocialBrewers Tailgate 57 57 113 150 175 150 191 36? 214 260 250 176

Golf Outing 233 221 172 109 167 163 164 195 223 228 190KM Council Golf Outing 71 59 84KM Council Mardi Gras 90 71

Tiki Party 85Holiday Party 265 302 171 328 353 283 405 496 440 611 729OctoberFest 57 54

612 634 456 587 695 596 760 691 1033 1158 1343 247 012% 12% 9% 14% 18% 18% 22% 19% 28% 30% 32% 5% 0%

Home & Garden ShowREALTOR Night @ HGS 97 211 190 156 251 156 150 164

REALTOR Reps 56 31 35 36 25 45 39 64 32 41 16 22VIP Tickets 760 762 652 464 483 470 449 455 475 493 485 488

816 793 687 500 605 726 678 675 758 690 651 674 016% 15% 13% 12% 16% 22% 20% 18% 21% 18% 15% 15% 0%

TOTAL 1428 1619 1394 1585 1862 2211 2064 2159 2513 2341 2222 1202 028% 31% 27% 39% 48% 67% 59% 58% 69% 60% 53% 26% 0%

New Member Orientation 773 527 287 214 277 189 234 387 395 405 412 487 33

MLS MEMBERSHIP STATISTICS

20

2018 GMAR BOARD

OF

DIRECTORS

Terms expiring12/31/2018

Terms expiring12/31/2019

Terms expiring12/31/2020

Mark KivleyRE/MAX Lakeside1200 E Capitol Drive Ste 200Milwaukee, WI 53221O 414.961.8888 M 414.406.1840kivleyteam@lakesiderealtors.com NRDS: 90020696

(3yr term from Exec Roundtable)

Tammy MaddenteFirst Weber Inc.611 N Barker Rd Ste 100Brookfield, WI 53045O 414.797.7100 M 414.617.8902tmaddente@firstweber.com NRDS: 90015815

(3yr term from Exec Roundtable)

Top 10 Appointee TBA

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Dale MarciniakRE/MAX Realty 100 (2nd Term)10303 W Oklahoma AveMilwaukee, WI 53227-4135O 414.327.7020 M 414.429.2344dale@homesbydale.comNRDS: 90024500

Vickie Kelsall, Chairwoman Century 21 Affiliated (1st Term)11623 W. Bluemound RdWauwatosa, WI 53226-3936O 414.543.5403 M 262.332.2233vkelsall@c21affiliated.comNRDS: 90010989

Amy Curler, Chair-ElectFirst Weber Inc (2nd Term)1720 Clarence CourtWest Bend, WI 53095-8543O 262.335.6280 M 414.550.6849acurler@firstweber.com NRDS: 90019647

Mike Kollmansberger, Past-Chairman Shorewest Realtors (2nd Term)921 Meadowbrook RdWaukesha, WI 53188-7315O 262.548.9393 M 262.271.5702mikek@shorewest.com NRDS: 90076658

Kel Svoboda, TreasurerFirst Weber Inc. (2nd Term)4650 N Port Washington RdGlendale, WI 53212-1077O 414.962-3000 M 414.213.9014kel@firstweber.com NRDS: 90098433

Arthur MaysRealty Among Friends (2nd Term) 8301 W Lisbon AveMilwaukee, WI 53222-3859O 414.444.2696 M 414.975.7796amays@realtyamongfriends.com NRDS: 90051977

Jennifer BurnsCentury 21 Affiliated (2nd Term)527 Milwaukee StDelafield, WI 53018-1402O 262.646-2221 M 262.617.9333jennifer@realtyexecutives.comNRDS: 90076496

Tom SykoraColdwell Banker Residential Brkrge (2nd Term)870 E Paradise DriveWest Bend, WI 53095-5383O 262.334.5589 M 262.573.7323tom.sykora@cbexchange.com NRDS: 90023055

Jeremy Rynders (1st Term)Keller Williams Realty3830 S Moorland Rd, Suite C, New Berlin, WI 53151Cl: 414.795.6675jrynders@kw.com NRDS: 090118704

Ted DenticeShorewest, Realtors (1st Term)17450 W. North Ave.Brookfield, WI 53045-4337P 262.827.4200 M tdentice@shorewest.com NRDS: 90017283

Roger RushmanFirst Weber Inc. (1st Term)2750 Golf Rd, Suite ADelafield, WI 53018-2063O 262.646.6800 M 414.333.5313 rrushman@firstweber.com NRDS: 90015540

Gary Swittel (1st Term) RE/MAX Realty 10010303 W Oklahoma AvenueMilwaukee, WI 53227C: 414.232.0930gary@swittel.com NRDS: 090031694

Courtney Stefaniak, Corporate SecretaryThe Stefaniak Group (1st Term)2234 S 108th StMilwaukee, WI 53227-1108O: 414.541-2500 M: 262.271-5089castefaniak@gmail.com NRDS: 90113039

Mike – 885500353Marne – 90082562Scott – 885500171

22

2018 GMAR Meetings & Events CalendarUpdate: May 5, 2023

January1 GMAR Fiscal Year begins9 GMAR Orientation 11 GMAR Executive Committee Meeting/Conference Call 18 MLS BOD Meeting18 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters 18-19 WRA Board of Directors Meeting 25 GMAR Youth Foundation Board Meeting – GMAR

February6 GMAR Orientation 6 Kettle Moraine Council Mardi Gras – The Hitchin’ Post, West Bend7 REALTOR® & Government Day – Madison, WI 8 YPN: Top Producer Panel12 GMAR Audit – Wegner & Assoc.TBA Marquette Univ & GMAR Economic Summit – Italian Community Center

March6 GMAR Orientation 8 GMAR Executive Committee Meeting/Conference Call 11 Youth Foundation’s St. Patrick’s Day 5K – Hart Park, Wauwatosa, WI15 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters23-31 94th REALTORS® Home & Garden Show – Wisconsin Expo Ctr, West Allis, WI

April3 GMAR Orientation 4 YPN: Legal Hotline4 Brewers Bash – Miller Park, Milwaukee, WI19 GMAR Youth Foundation Board Meeting – GMAR

May2 YPN: Margarita Mixer3 GMAR Women’s Conference3 GMAR Executive Committee Meeting/Conference Call 4 WRA Board of Directors Meeting – WRA Headquarters8 GMAR Orientation 10 MLS BOD Meeting10 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters15-19 NAR Mid-Year Meetings – Washington, D.C.25 Deadline for NAR Committee Applications

JuneTBA Downtown Diggs5 GMAR Orientation 6 YPN: APPy Hour14-15 WRA AE Conference – Arbor Vitae, WI

23

July1 GMAR BOD Candidate Applications available to membersTBA GMAR Executive Committee Meeting/Conference Call 10 GMAR Board of Directors Mtg – Ironwood Golf Course10 GMAR Summer Golf Outing – Ironwood Golf Course11 YPN: Sunset Social on the River11 GMAR Orientation 26 GMAR Youth Foundation Board Meeting – GMAR

August1 YPN: RPAC2-3 WRA BOD Meeting 7 GMAR Orientation 5-7 NAR Leadership Summit – Chicago, ILTBA GMAR Nominating Committee Meeting – GMAR Headquarters31 Last day for GMAR BOD Candidates to submit Applications

September1 Nominating Committee notification of BOD Candidates to membership11 GMAR Orientation 11 Kettle Moraine Council Wine Tasting Event – House of Heileman 20 MLS BOD Meeting18-19 WRA Convention – Wisconsin Dells, WI 13 GMAR Executive Committee Meeting/Conference Call 20 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters26-28 CMLS Annual Conference 30 GMAR Board of Directors Write-In Candidate Deadline

October3 Reading With REALTORS®9 GMAR Orientation14-20 GMAR Board of Directors e-Election18 GMAR Youth Foundation Board Meeting

November 2-5 NAR Convention – Boston, MA 6 GMAR Orientation 7 YPN: Business Builder8 GMAR Executive Committee Meeting/Conference Call 15 GMAR Youth Foundation Annual Meeting – 11:30 AM, GMAR Headquarters15 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters

December4 GMAR OrientationTBA Chairwoman’s Holiday Party & GMAR Annual Mtg – Hyatt Downtown Milwaukee6 WRA Management Conference – TBA31 GMAR Fiscal Year ends

24

GMAR STRATEGIC PLAN

Approved by GMAR Board of Directors: November 16, 2017

Mission: “To help our members help their clients”

I. Professional Standards/Ethics

II. Government Affairs

III. Promotions

IV. Multiple Listing Service (MLS)

V. Leadership

VI. Committees / Task Forces

VII. Subsidiaries

VIII. Outside Organizations/Affordable Housing

IX. Association Management

A. Membership

B. Communications

C. Social Events

X. Other

25

I. Professional Standards (LSB)

Goal #1: Keep members actively engaged in upholding the REALTOR® Code of Ethics (COE).

Ethics education programs Pathways to Professionalism education Alert members about the need for everyone to be stewards of the COE: 1)

File a complaint if they experience a COE violation; 2) Remind them that years in the business does not inoculate them to COE violations and; 3) If they allow infractions to go unnoticed, and take control of their industry, it opens the door for gov’t intervention.

Goal #2: Fairly and efficiently administer member arbitration program.

Create Inter-board Arbitration Agreement; offer it to neighboring associations

Professional Standards Committee Training

Goal #3: Inform members of Professional Standards’ Programs Efforts and Accomplishments

Utilize videos more widely Create an online form to file complaints

26

II. Government Affairs (MJS/MRR)

Goal #1: GMAR Board of Directors establish the Association’s policy(-ies) on issues of importance to create a thriving real estate market.

Goal #2: Create strategies to advocate adopted public policy positions.

Refer to Appendix A for current GMAR Public Policy / Gov’t Affairs Policy Positions

Key “Quality of Life” topics to develop policy positions on:o Schools/Education

∙ Continue to integrate GMAR members with MPS and other school districts via school visits, meetings, etc.

o Taxation∙ Examine conducting an analysis/study of tax impact on buyers’

ability to buy (i.e. Public Policy Forum, UWM/MU, Wisconsin Taxpayers Alliance).

∙ Explore asking the state for local option taxation to lower property taxes without lowering services.

o Infrastructure∙ Waukesha water petition

o Jobs/Economic Development:o Crime/Public Safety:

Review/Update Positions Regularly

Goal #3: GMAR should have a high level of visibility among elected officials/policy makers in order to advocate issues and execute strategy effectively.

Meet with elected officials/policy makers o Top 25 Communities (Mayors/Aldermen)o MPS Superintendent/Board Memberso Regional County Leaderso State Senators/Representatives from regiono Candidates for Offices

Closely monitor developments in the City of Milwaukee, specifically:o Department of Neighborhoods (DNS) (Mayoral)o Department of City Development (DCD) (Mayoral)o Zoning, Neighborhoods and Development Committee (ZND) (Council)o Other committees/task forces as needed

Host GMAR candidate schools at regular intervals to educate members on how to run for elective office, and to get members to think about running in the future in order to promote the GMAR’s pro-real estate public policy agenda. o Video of Scott Allen and Chris Howard discussing running.

Heighten GMAR’s profile among policymakers via strategic sponsorships

27

o MMAC’s Madison Night in Milwaukee, Milwaukee Night in Washington, DC, WisPolitics Headliner Luncheons, Public Policy Forum, etc.

Communicate with elected officials via publications promoting GMAR’s interestso Send NAR’s “On Common Ground” publication to top 25 municipalities

and MKE Common Council

Host meetings/focus group with members in the region and local boards o Provide Status Updates on GMAR, WRA and NARo Discover New Issue Trends and Candidates in Local Communities

Utilize 3rd Party Funds to carry out goals and objectives:o WRA Homeowners Allianceo NAR Realtor Party – “Call-for-Action System,” RPAC FR grants, RPAC

Major Donor Recognition, Voter Registration Drive, etc.

Goal #4: Provide information on government policies, laws, ordinances, and resources to members to help them effectively conduct their business.

Sign Ordinance Database Updated

Goal #5: Keep Concerned REALTORS® Political Action Committee (CRPAC) funded in order to promote pro-REALTOR® candidates and elected officials.

Review List of Current Trustees & Recruit New Ones

Promote Direct Giver & CRPAC/RPAC Giving at Office Meetings.

Appendix B: 2015 GMAR PAC Fundraising Plan

Goal #6: Inform members of Government Affairs Program Efforts and Accomplishments

Goal #7: Assume a greater leadership role in Greater Milwaukee.

28

III. Promotions (SAA/KB/DK)

Goal #1: Promote events to the public that highlight the services REALTORS® provide.

Goal #2: Educate consumers about home ownership and the real estate market.

Goal #3: Provide revenue to the Association.

Home & Garden Show (HGS)o Find the new trends in show promotions (i.e. cooking stage, ‘Green,’

etc.)o Attend other national shows for ideas (i.e. Philadelphia Flower Show)o Conduct consumer / attendee survey

Downtown Open House / Diggso Urban lifestyle expoo Determine what critical mass of units is required to host an event in

other neighborhoods and cities (i.e. Waukesha, West Bend)o Examine conducting a housing study on Downtown Milwaukee

marketplace (i.e. DCD study of early 2000s)

29

IV. Multiple Listing Service (MLS) (CC/MRR)

Goal #1: Create environment for MLS to provide effective services to GMAR members

Stay Abreast of Latest MLS Issueso Attend meetings/conferences (i.e. COVE, CMLS)

Jointly Promote Member Technology Education

30

V. Leadership

Board of Directors (MRR/LSB)

Goal #1: Make informed decisions that are in the best interest of the members of the GMAR and the future of the real estate industry.

Executive Roundtable (Top 10 Firms)o Addendum A

Goal #2: Provide Adequate Oversight of GMAR Functions, Policies and Finances.

Executive Committee (MRR/LSB)

Goal #1: Function When the Board of Directors is Not in Session.

31

VI. Committees / Task Forces

Nominating Committee (MRR/LSB)

Goal #1: To recruit the highest quality candidates to run for the GMAR Board of Directors

Professional Standards Committee (LSB) (See: I. Professional Standards)

Concerned REALTORS® Political Action Committee (CRPAC) (MJS/MRR) (See: II. Government Affairs)

Public Policy Task Force (MJS/MRR) (See: II. Government Affairs)

REO Task Force (LSB/MJS)

Goal #1: Assist members in the REO market to effectively and efficiently deal with troubled properties.

Advocate REO problems and issues with the City of Milwaukee’s Dept of Neighborhood Services (DNS)

Create REO Blog for members and DNS to post information about the REO market

32

VII. Subsidiaries

Multiple Listing Service (MLS) (See: IV. Multiple Listing Service (MLS))

Wisconsin Real Estate Supply (WRES) (MRR/DK/AAD)

Goal #1: Provide real estate products to members

Goal #2: Increase non-dues revenue

Goal #3: Create comprehensive plan to improve profitability of WRES

Youth Foundation (LSB)

Goal #1: Promote the welfare and betterment of children and young people, contributing to their physical and intellectual development and character formation.

33

VIII. Outside Organizations/Affordable Housing

Goal #1: Proactively support housing affordability in the GMAR market area.

Affordable Housingo Place Members in Homebuyer Education Organizations (i.e. HRI)

Goal #2: Improve GMAR’s Reputation and Influence in the non-profit and government housing agency universe.

Encourage GMAR members to participate and take a leadership role in regional housing organizations.

34

IX. Association Management (MRR/JAH/AAD)

Membership (JAH)

Goal #1: Streamline membership in the GMAR to be as effortless and efficient as possible

Create an online application

Goal #2: New Member Orientation – Introduce Professional Standards, Code of Ethics, Pathways to Professionalism, Fair Housing, and other important concepts to new members

Explore revamping orientation.

Goal #3: Seek added value benefits for members

Are we relevant to members? “Relevance is achieved by helping members achieve their desires, hopes and aspirations.” What content engages our members, creating relevance?

Identify membership segments & determine products/services for each, and how to market to them.

Goal #4: “Touch” 20% of GMAR Members Annually

Office Visits, “Brown Bag” Lunches, etc. Provide BOD with “Communications Report” showing status of 20%

“touch” goal

Goal #5: Recruit new members, “Consider Career in Real Estate”

Explore working with technical colleges and other second career outlets Signage, Job/Career Fairs, Web Posts, Advertising, In-person “Consider a

Career in Real Estate Seminar” education sessions Flier: “Why is a career in real estate favorable/lucrative?” Home & Garden Show booth/location for people to explore a real estate

career

Create an Affiliate Focus Group to explore what services the GMAR can and should offer Affiliate members to encourage more to join.

Goal #6: Consolidate with neighboring associations.

Value Proposition Campaign – Create compelling argument for GMAR membership.

Work with brokers to achieve consolidation within companies.

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Communications (CKM)

Goal #1: Distribute information that is relevant to members’ business

Hand-outs for members to give to their clients:o How a real estate transaction works - graphic

Educate Buyers / Sellers about:o Short 1-2 Minute Videos on Buying/Sale Process, Buyer Agency, etc.

Look at WRA / NAR resources to distributeo NAR Home Ownership Matters o Wisconsin Works (http://wisconsinhousingworks.com/)o NAR Real Estate Today Radio Show (http://www.retradio.com/, Link on

GMAR.ws) Link WI Taxpayers Alliance School Facts & Public Policy Forum Education

Reports web pages. Review existing GMAR.com content to send out to members.

Goal #2: Re-Evaluate GMAR Communications Strategy

Goal #3: Utilize Multiple Platforms in Communicating with Members

E-mail, Social Media, E-Newsletter, YouTube/Video In-Person Office Visits “Affiliate Digest”

Goal #4: Develop consumer focused Public Awareness Campaign

Goal #5: Public Relations/Press Coverage of GMAR to heighten REALTOR® image.

Create GMAR Media Guide Create “Top 10” lists

o Top 10 Communities (based on per capita sales), # of Sales (transactions), DOM (fastest selling), # of listings per 1,000 inhabitants, etc.

o School Districtso Lowest Taxeso Safest Communities

Utilize Monica Baer to promote “REALTOR® Message” and obtain free media

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Social / Educational Events (JAH/BMS)

Goal # 1: Provide venue for members to learn, network and socialize, reinforcing the benefits of membership.

Affiliate Member Forums Economic Outlook Summit

Brewers Tailgate Party Golf Outing Bus Party Chairman’s Holiday Party

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X. Other

Research & Statistics (MRR)

Goal #1: Set the agenda for the discussion of the housing market by disseminating statistics and analysis in the Greater Milwaukee market.

Housing Statistics o Distribute MLS data analysiso Create better process for deciphering statisticso Explore relationship with media to do monthly or quarterly press conf

on statso Utilize “National Trend Indicator Reports” (price distribution) stats

Year-End/New Year Outlook Economic Summit

Goal #2: Select research projects that will explore and promote understanding of the dynamics of the real estate market in Greater Milwaukee.

Explore Relationships with Marquette Center for Real Estate and/or UWM to conduct research on the Milwaukee housing market:o Study RE Market (i.e. Projections)o Study Effectiveness of City Ordinances/Policieso Study Market Segments (i.e. % of Female Buyers in Market)

Study creating a staff research position

GMAR History (MRR)

Goal #1: Educate members and public about the long history of the GMAR and organized real estate in the Greater Milwaukee marketplace.

“Then & Now” Interviews Commission 125th Anniversary History (2017)

Professional Development (MRR)

Goal #1: Provide opportunities for staff to grow in their positions to provide better services to the membership.

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Appendix A: Public Policy / Government Affairs

GMAR Public Policy Positions

Members of the Greater Milwaukee Association of REALTORS® (GMAR) sell and market more than individual homes, land or businesses; they also sell the quality of life associated with property. This quality of life can extend well beyond the legal boundaries of property to social institutions that purchasers rely on in their daily lives. To customers and clients, as well as other members of the public, the community where a property is located is as important as the property itself.

In recognizing the importance of the quality of life that is inextricably related to property, it is in the Association’s interest to influence activities and organizations which impact the quality of life associated with property, at its discretion.

The GMAR has identified five general quality of life subject areas consisting of:

1. Education/MPS2. Taxes3. Jobs/Economic Development 4. Infrastructure5. Public Safety/Crime

We refer to these five areas as “pillars” of the REALTOR® “Location, Location, Location” mantra regarding the most important aspects of the quality of life associated with a property. We call them pillars, because they shore up the “Location” mantra. If any one of the “pillars” begins to crumble, a property becomes less valuable.

Education/MPS (Adopted by GMAR BOD 09/16/2010)The quality of schools is a significant component of the quality of life associated with property. In fact, the quality of schools is often the primary factor in the decision by families, and even businesses, on where to purchase property.

With this knowledge, the linkage between real property and the quality of schools must also be of significant concern to REALTORS®, because the quality of schools is directly related to the ability of REALTORS® to conduct their business.

GMAR Goal: To have a regional educational system that produces knowledgeable and skilled graduates who are capable of lifelong learning.

2010-2011 Agenda Support efforts to adopt federal "Race to the Top" standards including:

o Common standards and assessment. o A system that provides timely reports on student performance. o Elimination of any legal barrier to evaluating teachers and principals based on student

achievement. o Authority to intervene in struggling schools.

Advocate that children in all schools are at the national average of proficiency in core academic subjects (i.e. reading, writing and mathematics).

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Choice & Charter Schools Continue supporting the existence of the Milwaukee Parental Choice Program (MPCP) and

charter schools. Eliminate barriers to the creation of additional high-quality education options in Milwaukee

(i.e. implicit or explicit enrollment caps on Choice and Charter schools). Eliminate MPS limits on the percentage of system schools that can be Charter schools Allow use of surplus MPS buildings for non-MPS educational options including high-performing

Choice and independent Charter schools Expand the number of entities authorized to establish Charter schools Increase funding for both Choice and Charter schools and reverse cuts on Choice schools

that put them at risk. Work toward funding equity for all children in Milwaukee by increasing Choice and Charter

per pupil funding levels to 80% of the MPS funding level. [The choice parents make as to which school to send their child to have a dramatic impact on state financial support for a child – with funding ranging from over $13,000 per child for a student in MPS to $7,700 per child in a charter school and only $6,400 in a Choice school.]

Milwaukee Public Schools Explore a change in MPS governance, including the possibility of moving authority to the

Milwaukee Mayor’s office. Reform MPS labor agreements to reduce legacy costs and increase the district’s long-term fiscal

stability. Advocate that MPS achieve a graduation rate equal to the national average for similar sized

districts. Clearly define what a “high-performing school“ is. Measure performance for all schools in the city. Hold schools accountable for their results, expanding high performers and reforming low

performers. Create alternative certification routes for teachers and administrators to attract more high

quality leaders and staff. Liquidate surplus MPS property and facilities to generate district revenue.

Other Add REALTOR® or business leader to the MATC board (an important link to workforce training). Implement changes that were made to the State Workforce Training System at the local

level, increasing dollars directed at training and creating stronger linkages between K-12 education, technical colleges and employers.

Taxation (Approved by GMAR BOD 03/20/2013)

The GMAR believes lowering property taxes in the Metropolitan Milwaukee market area is a significant public policy objective.

The Association understands our state’s long history of relying on funding most municipal services through the property tax. However, over time, the property tax (essentially local governments’ sole means of raising revenue) has become a burden on homeowners’ ability to pay the tax and prospective home buyers’ ability to purchase a home in Southeastern Wisconsin.

Furthermore, the GMAR believes property taxes place enough of a burden on prospective home buyers that it is a significant disincentive to purchase property.

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Lowering property taxes is not a simple or easy task, but the GMAR believes it can be achieved by maintaining a close watch over how and where government spends its resources, as well as funding municipal services via other revenue sources that are not dependent on property ownership are important dual objectives.

The Association will support lawmakers and policymakers who seek more efficiency in government operations and back the exhaustive debate of reductions in government services, while also supporting the creation of different sources of revenue that do not place current or prospective homeowners in danger of losing housing choices.

Residency (Approved by GMAR BOD 03/20/2013)

The PPTF also discussed Governor Walker’s proposal of eliminate residency for all public employees. The TF separated the issue into two parts, a) the policy requiring employees to live within a political jurisdiction, and b) the impact eliminating residency would have on the market.

Given the wide array of opinions among the GMAR’s membership on the merits of residency, the PPTF decided not to take a position in favor or against residency. However, regarding the market impact of the pending policy change, the TF felt it would not dramatically impact the marketplace at this time.

Furthermore, given the improving real estate market and low levels of inventory, the market could absorb an increase in supply of homes.

The TF was concerned about a “grass is greener” effect some public employees might feel after gaining their new rights. The TF’s would caution public employees to contact their REALTOR® and take a very close look at whether listing their home is the smart move financially, for each family and for their quality of life.

The TF also wanted the Association to send a note out to the membership outlining the GMAR’s position, to prepare them to talk about it to clients or the media.

The GMAR has requested assistance from NAR’s My REALTOR® Party effort to poll public employees in Milwaukee to determine their likelihood of exercising their new right, should it pass.

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Appendix B: 2016 GMAR “Concerned REALTORS® PAC” Fundraising Plan

• GMAR CRPAC Meeting – January 29, 2016 o Joe Murray-WRA, Director of Political and Governmental Affairs, will attend to

prognosticate 2016 state and national elections.

• Mail direct giver fundraising letter to all past DG’s week of Feb 1 (approximately 150 DG’s from 2012-2015 – typically generates $5K-$7K )

• RPAC Trustee phone banks to follow up letters (Feb, March) • REALTOR® & Government Day – March 2, 2016

o “Game/raffle” on bus to benefit CRPAC

• KMRA Auction – May 2016 (raised $7K in 2015).

• GMAR golf outing - July 14 (CRPAC game on course, or afterwards during happy hour)

• Dues billing insert (1/2 sheet to 4,000 members) with RPAC successes

• Reach out to GMAR Affiliates (185) Are they aware of the DG Program? Susan Muller, Chicago Title, is writing an email to all affiliates and will send.

• NAR and WRA Calls For Action (CFA) follow up after their initial blast to GMAR members.o RPAC/Public Policy Task Force/Board of Directorso Managers of large offices

Other fundraising tools:

• GMAR monthly newsletter article• Special announcements (videos)• Office visits throughout year (17 visits in 2015)• Large Donor Council - new prospects to Jim Imhoff• Convert members who contribute outside the RPAC/DG

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