LKW

-We are an online store that utilizes social media to market

-Toiletries and household cleaning products

-Target market customer is between 18 to 25 years old

Strengths

Low labour

Many suppliers

Low transportation costs

Natural ingredients for our products

Local marketing

Weakness

Price

Label translations

Headquarters location in USA

Baned oils

Opportuntites

-HQ could move to Turkey to utilize existing trade routes for Europe and Africa

Target market is a lot more health conscious

Target market is about 18 to 25 years old and are very social media savvy

Threats

Avoid carcinogenic oils, locally banned oils

Larger Box stores (Walmart, Cosco, Superstore …)