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Online Credibility

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How to establish online credibility for your brand and business

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Page 1: WSI- Online Credibility

Online Credibility

Page 2: WSI- Online Credibility

3 steps to success

About Us Social Media Content Marketing

ONLINE CREDIBILITY

Page 3: WSI- Online Credibility

5 Years From Now Today 10 Years Ago

Top factors influencing decision

Page 4: WSI- Online Credibility

5 Years From Now Today 10 Years Ago

About Us

Page 5: WSI- Online Credibility

ABOUT US

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ABOUT US

Social Media Profiles

Page 7: WSI- Online Credibility
Page 8: WSI- Online Credibility
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•Ambient intimacy

•Share news & commentary

•Breaking news & experiences

•Mind reading

•Business conversations

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Page 11: WSI- Online Credibility

Promote your services on Facebook

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Link your

blog posts

on Facebook

Page 13: WSI- Online Credibility

5 Years From Now Today 10 Years Ago

Content Marketing

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CONTENT MARKETING

“ Content Marketing is

the art of understanding

exactly what your

customers need to know

&

delivering it to them in a

compelling way ”

Page 15: WSI- Online Credibility

5 Years From Now Today 10 Years Ago

Top factors influencing decision

Page 16: WSI- Online Credibility

IDENTIFY YOUR PERSONAS

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Content Blueprint

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Keyword Research

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Site Blueprint

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5 Years From Now Today 10 Years Ago

Blogs build

credibility

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Increases search

results

Each post is seen as

a separate page

Page 22: WSI- Online Credibility

Get more than one

entry in Google

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5 Years From Now Today 10 Years Ago

Social Media - Join the

Conversation

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SOCIAL MEDIA REVOLUTION

‣Social feeds

enable friends to

share activities

‣Trusted personal

relationships

‣Word of Mouth

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SOCIAL MEDIA & SEARCH

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5 Years From Now Today 10 Years Ago

PRESSURE ON MARKETING

BUDGETS

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EFFECTIVENESS OF SOCIAL MEDIA

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PREFERRED SOCIAL MEDIA SITES

2,318,269 Facebook users in South Africa

32%

20%

18%

12%

10%

5%

3%

Page 29: WSI- Online Credibility

REFERRAL TRAFFIC: SOCIAL NETWORKS VS. GOOGLE

Source: Compete Data Nov 2009

Page 30: WSI- Online Credibility

PEOPLE DON’T TRUST

ADVERTISING

IBM eCommerce survey 2009

69% online buyers visit Social

networking sites

Page 31: WSI- Online Credibility

LEVEL OF TRUST

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Online Credibility Recap

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Online Credibility Recap

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Questions on Online

Credibility

Page 35: WSI- Online Credibility

PR OF ESSIONA L BA CKGR OUND

Certified Digital Marketing Consultant 20 year history of corporate sales and marketing Over 200 international business cases analyzed-

focus on strategic planning and profitability BUSINESS A CHIEV EMENTS/A WA R DS

Presidents Club Winner, multiple sales awards

PA ST INDUSTR IES

Telecom – Rogers and Sprint- wireless and wireline

Advertising and publishing

@WSI_Sharon_Herr

/Sharon Herrnstein

/WSI_Sharon_Herr

SHARON HERRNSTEIN, BA, MBA

WSI DIGITAL MARKETING CONSULTANT