wsi- online credibility
DESCRIPTION
How to establish online credibility for your brand and businessTRANSCRIPT
Online Credibility
3 steps to success
About Us Social Media Content Marketing
ONLINE CREDIBILITY
5 Years From Now Today 10 Years Ago
Top factors influencing decision
5 Years From Now Today 10 Years Ago
About Us
ABOUT US
ABOUT US
Social Media Profiles
•Ambient intimacy
•Share news & commentary
•Breaking news & experiences
•Mind reading
•Business conversations
Promote your services on Facebook
Link your
blog posts
on Facebook
5 Years From Now Today 10 Years Ago
Content Marketing
CONTENT MARKETING
“ Content Marketing is
the art of understanding
exactly what your
customers need to know
&
delivering it to them in a
compelling way ”
5 Years From Now Today 10 Years Ago
Top factors influencing decision
IDENTIFY YOUR PERSONAS
Content Blueprint
Keyword Research
Site Blueprint
5 Years From Now Today 10 Years Ago
Blogs build
credibility
Increases search
results
Each post is seen as
a separate page
Get more than one
entry in Google
5 Years From Now Today 10 Years Ago
Social Media - Join the
Conversation
SOCIAL MEDIA REVOLUTION
‣Social feeds
enable friends to
share activities
‣Trusted personal
relationships
‣Word of Mouth
SOCIAL MEDIA & SEARCH
5 Years From Now Today 10 Years Ago
PRESSURE ON MARKETING
BUDGETS
EFFECTIVENESS OF SOCIAL MEDIA
PREFERRED SOCIAL MEDIA SITES
2,318,269 Facebook users in South Africa
32%
20%
18%
12%
10%
5%
3%
REFERRAL TRAFFIC: SOCIAL NETWORKS VS. GOOGLE
Source: Compete Data Nov 2009
PEOPLE DON’T TRUST
ADVERTISING
IBM eCommerce survey 2009
69% online buyers visit Social
networking sites
LEVEL OF TRUST
Online Credibility Recap
Online Credibility Recap
Questions on Online
Credibility
PR OF ESSIONA L BA CKGR OUND
Certified Digital Marketing Consultant 20 year history of corporate sales and marketing Over 200 international business cases analyzed-
focus on strategic planning and profitability BUSINESS A CHIEV EMENTS/A WA R DS
Presidents Club Winner, multiple sales awards
PA ST INDUSTR IES
Telecom – Rogers and Sprint- wireless and wireline
Advertising and publishing
@WSI_Sharon_Herr
/Sharon Herrnstein
/WSI_Sharon_Herr
SHARON HERRNSTEIN, BA, MBA
WSI DIGITAL MARKETING CONSULTANT