worldwide trends in fundraising 26.09.13.pptx
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INTERNET & SOCIAL NETWORK FUNDRAISING
Trends in Worldwide Fundraising John Baguley MBA PhD FinstF
CEOInternational Fundraising Consultancy
20th Austrian Fundraising CongressInternationalCountry Offices:London MilanAmsterdamGenevaKievOttawaNew YorkLimaSingaporePartner Agencies:FranceSpainPortugalBelgiumDenmarkGermanyIrelandIndiaAustralia
ClientsWorld Health Organisation.Amnesty International.Cancer Research.Royal Free Hospital.UNICEF.Shoola.
International Fundraising Consultancy
Best Strategic / Fundraising ConsultancyThe future is already with us - it is just not evenly distributed.
William GibsonThe Trends
Negative trendsWhilst drowning in digital technology, and the death throes of direct mail, we are assailed by the recession.A Trend Towards Safety
Fewer large scale imaginative initiatives or capital appeals.
Less risk taken with new programmes.
Less investment in new fundraising techniques.
Rekindling love for our donorsGetting to know you, Getting to know all about you. Getting to like you, Getting to hope you like me
The King and I
http://support.cancerresearchuk.org/support-us/donate
Donate moneyLeave a gift in your WillDonate by cancer typeDonate in MemorySpecial occasionBecome a major donorDonate goods to our shopsPayroll givingDonate through our partnersDonate with our Give and Gift cardsShare giving Pay in money you've raisedFundraising for usTaking part in an event
Positive trends - Wealth
The Giving Pledge. org
Bill Gates, Warren Buffet, Mark Zuckerberg plus 108 billionaires. The rich are giving more to non-profits than ever before but we are not asking for enough often enough
We need to join the push to give from the Giving Pledge and from the trend towards Corporate Social Responsibility. Imagination
Immortality AuctionBest selling authors promise fame to highest bidders in "Immortality Auction
Moonlight WalksThank you for taking part in the 2013 Midnight Walk for St Luke's Hospice (Harrow and Brent)
Social mediaShare on facebook
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More Sharing Services
From Cancer Research
81% of the population (2012) of Austria are Internet usersAffinity Marketing
Give4Sure .com
"It's Easy to be Ethical"Your supporters can support your charity every time they shop online.AVAAZ.ORG
Avaaz is only five years old, but has exploded to become the globe's largest and most powerful online activist network. The Guardian
Research : trending now
Research into our donors and prospects is now critical in creating sustainable fundraising programmes.
The organisation with the best researchers will win, and there are no second prizes.
Be distinct or extinct
Generations X & Y
Generational cohortsBorn between:Seniors or Heroes1901 1924Silents1925 1945Baby Boomers1946 1964Generation X1965 1984Generation Y
1985 - 2004 QR Codes / Mobile Barcodes
Simon on the Streets to raise funds for the homeless.
Flathead River Valley is a large swath of wilderness.
QR codes used on billboards, posters & magazines.
Celebrity culture
Organisations must innovate faster than the rate of change in their external environment
Andy Grove CEO IntelQuestions? www.ifc.tc