Mobile TV

Who wants to watch?

The research begins From “Consumer adoption of mobile TV: Examining psychological flow and media content” (2009) Yoonhyuk Jung, Begona Perez-Mira and Sonja Wiley-Patton• Consumer adoption of mobile TV: Examining psychological flow and media content

The questions

Does mobile TV look useful?

Does mobile TV look easy to use?

Can you block out distractions when watching mobile TV? Do distractionsruin in the experience?

When you’re watching mobile TV, does it matter if the programs are grippingor boring?

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S U T B E J S E T C T S

• 208 South Koreans

• Volunteers on an online survey

• Early adopters

• 16 questions

• Likert scale (meaning each pick one of seven spots on a scale form strongly agree to strongly disagree)

Results of the experiment

Early adapters think mobile TVs are fun and useful

Ease of use is just a slightfactor to these early adapters

A user’s ability to concentrate amongst distractionsand the quality of the shows are big factors in whethera test subject enjoyed using a mobile TV

chucky and bride by _Villains.url

A lot is wrong with this study

• Self-selected sample means skewed skewed

• 172 men, 33 women, 3 not• 3 saying means skewed

• No way to tell what subjects found too distracting

No numbers published on the 208, no Likert scale averages,we don’t see any useful data to make our own conclusions

Distractions and programming quality have affectedviewing enjoyment since ancient Greece. The fact that these affect mobile TV is in the “well, duh” category.

By John StangWith credits to followEverything is from Flickr

• “Groove Tube” poster• http://www.flickr.com/photos/modestospeed/532035604/

• Mobile TV photo• http://www.flickr.com/photos/raverken/2322303997/sizes/l/• • “Monsters vs. Aliens” poster• http://www.flickr.com/photos/wintan29/3364200309/• • “Monster vs. Aliens” poster• http://www.flickr.com/photos/intelphotos/3006561384/sizes/l/

• Boris Karloff and Glen Strange photo from “House of Frankenstein” http://www.flickr.com/photos/31472241@N03/3370988938/sizes/o/

• Elsa Lancaster and Colin Clive photo from “Bride of Frankenstein” http://www.flickr.com/photos/withoutlightiam/3531194042/

• Colin Clive photo from “Frankenstein” • http://www.flickr.com/photos/29235625@N04/2777096775/sizes/o/• • Colin Clive and Dwight Frye photo from “Frankenstein”• http://www.flickr.com/photos/42845506@N08/3951442275/sizes/l/

• Elsa Lancaster photo from “Bride of Frankenstein” • http://www.flickr.com/photos/michaelrogers/2801488903/

Photo from “Creature From The Black Lagoon” http://www.flickr.com/photos/jmube/3378351529/