Portugal, the World’s Leading Destination Portugal, The World’s Leading Destination

Tourism is a Strategic Activity for the Portuguese Economy

In 2017, Tourism Receipts represented…

Sources: INE – Statistics Portugal; Bank of Portugal

Tourism Balance (million €)

5 172,0 5 659,6 6 129,9

7 075,7 7 838,9

8 830,6

10 860,7

2011 2012 2013 2014 2015 2016 2017

12,5% of GDP

3

Travel & Tourism Competitiveness

Index 2017

14th

19,5%

15,2 Billion €

Tourism revenue

360.000 Jobs (+60.000

in 2 years)

Tourism is a Strategic Activity for the Portuguese Economy

20,6 Million

Tourists 9%

58 Million Overnights

Tourism in numbers in 2017

7%

5 Countries are our traditional Main Tourism Markets

AZORES

MADEIRA

LISBON

NORTH

CENTRE

ALENTEJO

ALGARVE

13%

10%

3%

33%

13%

3%

2017 Overnight Stays per region (Share %)

2017 Overnight Stays per nationality (Million)

(Hotels and similar establishments are included)

Sources: INE Statistics Portugal

15,9 (27,6%)

41,6 (72,4%)

Portuguese Foreign

Total = 57,5 million

UK 9,3

Germany 5,6

Spain 4,1

France 4,0

Netherlands 2,4

Others 16,2

OVERNIGHT STAYS

(MILLION)

25%

5

Travel & Tourism Competitiveness

Index 2017

14th

New markets are discovering Portugal

Major growth

China

Brazil

USA

CANADA

80%

37%

45%

32%

Portugal is one of the most competitive countries in Travel & Tourism

Portugal’s position in the 2017 Travel&Tourism Competitiveness Index (WEF)

3rd

7th

14th

In Mediterranean Region

In EU28

In the World rank

Best performance:

Cultural resources and business travel (18th)

Prioritization of travel & tourism (14th)

Tourism service infrastructures (4th)

Safety and security (11th)

Focus on:

Index of terrorism incidence (1st)

Ease of hiring foreign labour (9th)

Country brand strategy rating (9th)

No. of regional trade agreements in force (1st)

Ticket taxes and airport charges (9th)

Environmental treaty ratification (7th)

Quality of roads (9th)

Quality of tourism infrastructure (7th)

Presence of major car rental companies (1st)

No. of international association meetings (14th)

Portugal has a Strategic Location

Portugal is the European nearest country to

the US

3-hour difference from Brazil and Russia

Same time zone as UK and Ireland

Excellent and privileged economic

relations between Portugal, Brazil,

Angola and Mozambique

Daily flights to main European cities,

South America, North America and

Africa

Portugal

Iberian market

European market

Portuguese speaking

countries

10,3 M

51 M

495 M

220 M

Attractive Consumer Market (Million):

AFRICA

ASIA NORTH AMERICA

SOUTH AMERICA

AUSTRALIA

EUROPE

PORTUGAL STRATEGIC LOCATION

Portugal is an international hub to America, Africa, Europe and Asia

Lisbon is connected to

116 international cities:

75 in Europe; 22 in

America, 16 in Africa and

3 in Asia

Porto to 64: 54 in

Europe, 5 in America, 4 in

Africa and 1 in Asia

Faro has connections to 63

European cities

Funchal to 38 European

cities

Ponta Delgada to 16

international cities: 12 in

Europe and 4 in America

National Tourism Strategy 2027 – a road to a sustainable growth

Economic goals: • 80 million overnight stays • 26 billion euro in revenue

Social goals: • Tourism all year round

• Decrease seasonality from 37,5% to 33,5%

• Double number qualified workers • 90% of residents satisfied

Environmental goals: • Efficient usage of energy, water

and waste disposal in 90% of companies in tourism

• Sustainable mobility

Portugal, a country to visit, live, study and

invest in Tourism

• Listen to the market • Joint and long vision strategy • Challenges • Private and public commitment • Focus on Sustainability

Why Portugal? (Not) Everybody knows…

Golf, Wine and Gastronomy, Surf, Best Chef in the World, Best

Islands, Best Beach Destination, Best City break, …

In 2017: • 2.115 prizes and awards • 33.000 articles in

international press

Leading Tourism Destination – World Travel Awards

1st

Friendliest country in the world for expats

Most peaceful country in the world

UNWTO ranking with 22 million visitors

1st

3rd

18th

Good connections to outbound markets

Mild climate - without negative temperatures or snow

and summer temperatures of 30º C

Good quality/price ratio - higher quality of tourism

offer

A vibrant food scene

Portugal’s cuisine is genuine, tasty and

reflects our multiculturalism.

You have delicassies like pastel de nata,

francesinha and 1.001 different ways

to eat codfish.

Food

Portugal has the 4th largest area of

vineyard in Europe and exports around 800 M € of its wines.

15 different wine

regions

Wines

“For me, Portugal’s seafood and fish are the best in the world. They’re marvellous and impressive”.

Ferran Adriá

José Avillez was awarded the Grand Prix de l'Art de la Cuisine by the International Academy Of Gastronomy in 2017.

Why Portugal? (Not) Everybody knows…

Portugal, a country to visit and a stage

Diversity of experiences In a short length

15 UNESCO World Heritage sites + 7 immaterial heritage

(Fado, Mediterranean diet or Cante Alentejano)

Golf, Surf, Portuguese Trails, Wine Routes, Thermal waters

& SPA, Medical Tourism, Portuguese Horse Lusitano,

Portuguese Festivals

Religious tourism: Fátima and Fátima walking Route,

Jewish heritage, Portuguese Santiago Route

MeetingsinPortugal.com

PicPortugal.com – most competitive regime for

international filming

White sandy and river beaches

#CantskipPortugal www.visitportugal.com

Portugal, a country to live

3.300 hours of sunlight per year

Competitive conditions for investment

Concept of property used in Portugal is "full ownership" or

“freehold”

Clear and transparent tax rules, facilities for obtaining residence

permits

Golden Visa programme

Special tax regime for non-habitual residents

More than 80% of tourist overwhelmed with Portugal and want to

come back

Health System, International Schools, Hospitality

Portuguese passport - 5th most powerful in the world

www.livinginPortugal.com

Celebrities living in Portugal:

Michael Fassbender, Madonna, Christian Louboutin, Philippe Starck

#CantskiplivinginPortugal

• http://www.studyinportugal.edu.pt/

• 42.500 international students • Tailor-made programs for international partners • Internship program for foreign students in the

Portuguese Tourism Schools • Turismo de Portugal - ongoing exchange

programes with students from India, Brazil, Cabo Verde and China

• Strong language skills • Affordable and all-inclusive country • Lifestyle and quality of life

Portugal, a country to study

#CantskipStudyinginPortugal

• Vibrant environment • Long term strategy • Tourism 4.0 // major program to bring

inovation and digitalization to Tourism Enterprises

• Wifi National Programme • 2.500 new startups in tourism • Special financial programmes to invest

in Tourism • 622 M€ in 2016/2017

Portugal, a country to invest in Tourism

2017: 45 new hotels 2018: 61 new hotels

#CantskipFacts

REVIVE

33 Public Monuments

Concession of up to 50 years

Public Tenders

http://revive.turismodeportugal.pt/

TOURIM

INVESTMENT

OPPORTUNIES

Online platform with assets available

for tourism investment

https://invest.turismodeportugal.pt

Portugal, a country to invest in Tourism

#CantskipOpportunities

#CantskipOpportunities

Portugal, the World’s Leading Destination #PortugalcantskipYou Ana.godinho@mecon.gov.pt