Portugal, the World’s Leading Destination Portugal, The World’s Leading Destination
Tourism is a Strategic Activity for the Portuguese Economy
In 2017, Tourism Receipts represented…
Sources: INE – Statistics Portugal; Bank of Portugal
Tourism Balance (million €)
5 172,0 5 659,6 6 129,9
7 075,7 7 838,9
8 830,6
10 860,7
2011 2012 2013 2014 2015 2016 2017
12,5% of GDP
3
Travel & Tourism Competitiveness
Index 2017
14th
19,5%
15,2 Billion €
Tourism revenue
360.000 Jobs (+60.000
in 2 years)
Tourism is a Strategic Activity for the Portuguese Economy
20,6 Million
Tourists 9%
58 Million Overnights
Tourism in numbers in 2017
7%
5 Countries are our traditional Main Tourism Markets
AZORES
MADEIRA
LISBON
NORTH
CENTRE
ALENTEJO
ALGARVE
13%
10%
3%
33%
13%
3%
2017 Overnight Stays per region (Share %)
2017 Overnight Stays per nationality (Million)
(Hotels and similar establishments are included)
Sources: INE Statistics Portugal
15,9 (27,6%)
41,6 (72,4%)
Portuguese Foreign
Total = 57,5 million
UK 9,3
Germany 5,6
Spain 4,1
France 4,0
Netherlands 2,4
Others 16,2
OVERNIGHT STAYS
(MILLION)
25%
5
Travel & Tourism Competitiveness
Index 2017
14th
New markets are discovering Portugal
Major growth
China
Brazil
USA
CANADA
80%
37%
45%
32%
Portugal is one of the most competitive countries in Travel & Tourism
Portugal’s position in the 2017 Travel&Tourism Competitiveness Index (WEF)
3rd
7th
14th
In Mediterranean Region
In EU28
In the World rank
Best performance:
Cultural resources and business travel (18th)
Prioritization of travel & tourism (14th)
Tourism service infrastructures (4th)
Safety and security (11th)
Focus on:
Index of terrorism incidence (1st)
Ease of hiring foreign labour (9th)
Country brand strategy rating (9th)
No. of regional trade agreements in force (1st)
Ticket taxes and airport charges (9th)
Environmental treaty ratification (7th)
Quality of roads (9th)
Quality of tourism infrastructure (7th)
Presence of major car rental companies (1st)
No. of international association meetings (14th)
Portugal has a Strategic Location
Portugal is the European nearest country to
the US
3-hour difference from Brazil and Russia
Same time zone as UK and Ireland
Excellent and privileged economic
relations between Portugal, Brazil,
Angola and Mozambique
Daily flights to main European cities,
South America, North America and
Africa
Portugal
Iberian market
European market
Portuguese speaking
countries
10,3 M
51 M
495 M
220 M
Attractive Consumer Market (Million):
AFRICA
ASIA NORTH AMERICA
SOUTH AMERICA
AUSTRALIA
EUROPE
PORTUGAL STRATEGIC LOCATION
Portugal is an international hub to America, Africa, Europe and Asia
Lisbon is connected to
116 international cities:
75 in Europe; 22 in
America, 16 in Africa and
3 in Asia
Porto to 64: 54 in
Europe, 5 in America, 4 in
Africa and 1 in Asia
Faro has connections to 63
European cities
Funchal to 38 European
cities
Ponta Delgada to 16
international cities: 12 in
Europe and 4 in America
National Tourism Strategy 2027 – a road to a sustainable growth
Economic goals: • 80 million overnight stays • 26 billion euro in revenue
Social goals: • Tourism all year round
• Decrease seasonality from 37,5% to 33,5%
• Double number qualified workers • 90% of residents satisfied
Environmental goals: • Efficient usage of energy, water
and waste disposal in 90% of companies in tourism
• Sustainable mobility
Portugal, a country to visit, live, study and
invest in Tourism
• Listen to the market • Joint and long vision strategy • Challenges • Private and public commitment • Focus on Sustainability
Why Portugal? (Not) Everybody knows…
Golf, Wine and Gastronomy, Surf, Best Chef in the World, Best
Islands, Best Beach Destination, Best City break, …
In 2017: • 2.115 prizes and awards • 33.000 articles in
international press
Leading Tourism Destination – World Travel Awards
1st
Friendliest country in the world for expats
Most peaceful country in the world
UNWTO ranking with 22 million visitors
1st
3rd
18th
Good connections to outbound markets
Mild climate - without negative temperatures or snow
and summer temperatures of 30º C
Good quality/price ratio - higher quality of tourism
offer
A vibrant food scene
Portugal’s cuisine is genuine, tasty and
reflects our multiculturalism.
You have delicassies like pastel de nata,
francesinha and 1.001 different ways
to eat codfish.
Food
Portugal has the 4th largest area of
vineyard in Europe and exports around 800 M € of its wines.
15 different wine
regions
Wines
“For me, Portugal’s seafood and fish are the best in the world. They’re marvellous and impressive”.
Ferran Adriá
José Avillez was awarded the Grand Prix de l'Art de la Cuisine by the International Academy Of Gastronomy in 2017.
Why Portugal? (Not) Everybody knows…
Portugal, a country to visit and a stage
Diversity of experiences In a short length
15 UNESCO World Heritage sites + 7 immaterial heritage
(Fado, Mediterranean diet or Cante Alentejano)
Golf, Surf, Portuguese Trails, Wine Routes, Thermal waters
& SPA, Medical Tourism, Portuguese Horse Lusitano,
Portuguese Festivals
Religious tourism: Fátima and Fátima walking Route,
Jewish heritage, Portuguese Santiago Route
MeetingsinPortugal.com
PicPortugal.com – most competitive regime for
international filming
White sandy and river beaches
#CantskipPortugal www.visitportugal.com
Portugal, a country to live
3.300 hours of sunlight per year
Competitive conditions for investment
Concept of property used in Portugal is "full ownership" or
“freehold”
Clear and transparent tax rules, facilities for obtaining residence
permits
Golden Visa programme
Special tax regime for non-habitual residents
More than 80% of tourist overwhelmed with Portugal and want to
come back
Health System, International Schools, Hospitality
Portuguese passport - 5th most powerful in the world
www.livinginPortugal.com
Celebrities living in Portugal:
Michael Fassbender, Madonna, Christian Louboutin, Philippe Starck
#CantskiplivinginPortugal
• http://www.studyinportugal.edu.pt/
• 42.500 international students • Tailor-made programs for international partners • Internship program for foreign students in the
Portuguese Tourism Schools • Turismo de Portugal - ongoing exchange
programes with students from India, Brazil, Cabo Verde and China
• Strong language skills • Affordable and all-inclusive country • Lifestyle and quality of life
Portugal, a country to study
#CantskipStudyinginPortugal
• Vibrant environment • Long term strategy • Tourism 4.0 // major program to bring
inovation and digitalization to Tourism Enterprises
• Wifi National Programme • 2.500 new startups in tourism • Special financial programmes to invest
in Tourism • 622 M€ in 2016/2017
Portugal, a country to invest in Tourism
2017: 45 new hotels 2018: 61 new hotels
#CantskipFacts
REVIVE
33 Public Monuments
Concession of up to 50 years
Public Tenders
http://revive.turismodeportugal.pt/
TOURIM
INVESTMENT
OPPORTUNIES
Online platform with assets available
for tourism investment
https://invest.turismodeportugal.pt
Portugal, a country to invest in Tourism
#CantskipOpportunities
#CantskipOpportunities
Portugal, the World’s Leading Destination #PortugalcantskipYou [email protected]