1

WORKSHOP

‘FROM NIMBY

TO PIMBY’

FLO

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2

WELCOME!

3

GET TO KNOW

EACH OTHER

4

GET TO KNOW

YOUR AUDIENCE

5

GET TO KNOW

YOUR AUDIENCE

THREE QUESTIONS

who holds your project back

who pushes your project forward

who doesn’t care

6

GET TO KNOW

OUR AUDIENCE

7

FRANCE

ST-OMER

FRO

M N

IMB

Y T

O P

IMB

Y

8

Project management

Inform AwarenessDevelop the

appropriation

Local government, public

institution, municipality,

inhabitants, public

schools

Local government, public

institution, municipality,

inhabitants

Public school,

inhabitants

Gro

up

sTo

ols

Communication management

9

PEOPLE WHO PUSHED

THE PROJECT FORWARDTHE MEDIA

10

PEOPLE WHO PUSHED

THE PROJECT FORWARD

The PARTNERS OF

FLOODCOM WHO DEVELOP

AWERENESS ACTIONS

The booklet

A model map

11

PEOPLE WHO

DIDN’T CARE

SCHOOLS

12

NETHERLANDS

BREDA

FRO

M N

IMB

Y T

O P

IMB

Y

13

PEOPLE WHO HELD THE

PROJECT BACK

Land proprietors

Waterboard

Staatsbosbeheer (forest management)

Meetings with all

parties

benefits to organisations and owners

Audience Action

14

PEOPLE WHO PUSHED

THE PROJECT FORWARD

City (took the lead with

the help of DLG)

gatherings

Audience Action

15

PEOPLE WHO

DIDN’T CARE

community newsletters

meetings with

stakeholder groups

Audience Action

16

UK

CHELMSFORD

FRO

M N

IMB

Y T

O P

IMB

Y

17

Land proprietors

Parish Council

Direct negotiation

Legal process

Financial

compensation

Audience Action

PEOPLE WHO HELD THE

PROJECT BACK

18

City Council

Environment Agency

National Government

priority

ECC as lead local flood

authority

Partnership

joint funding

Audience Action

PEOPLE WHO PUSHED

THE PROJECT FORWARD

19

PEOPLE WHO

DIDN’T CARE

Main beneficiaries

remote from site –

unaware of benefits

Public exhibitions

Press release

Web pages

Audience Action

20

BELGIUM

ANTWERP

FRO

M N

IMB

Y T

O P

IMB

Y

21

PEOPLE WHO HELD THE

PROJECT BACK

22

PEOPLE WHO PUSHED

THE PROJECT FORWARD

23

PEOPLE WHO

DIDN’T/ DON’T CARE

24

PEOPLE WHO

DIDN’T CARE

25

CO

MM

UN

IAT

TIO

NS

CREATE

THE PIMBY

ATTITUDE!

26

CO

MM

UN

IAT

TIO

NS

1. LISTEN TO

YOUR

AUDIENCE.

27

Stakeholder

inventarisatieStart communicatie.STAKEHOLDERMANAGEMENT

28

CO

MM

UN

IAT

TIO

NS

2. A SOLID

COMMON

GROUND NEEDS

MAINTENANCE.

29

AVOID JARGON

30

GroupStakeholdermanagement

Communicationmanagement

Communication tools

Flanders Defend Inform website, press, …

Community

Kruibeke,

schools,

cultural

groups, …

Involve Convince Information point,

inormation

evenings,

brochures,

newsletters, movie,

events, …

Fisherman,

neighbours of

the

Barbierbeek

Critical follow-

up

Educate Excursions, meetings,

expert speakers,

workshops

Municipality,

nature groups,

farmers

Collaborate Dialogue Brainstorms,

management

committee, work

forces, planning

sessions

FIRM STAKEHOLDER MANAGEMENT

31

FIND WIN-WINS, QUICK

WINS & AMBASSADORS

32

SPEAK WITH 1 VOICE &

LET PARTNERS SCORE

33

FOCUS ON THE

FINAL RESULT

34

THINK VISUAL

35

THINK VISUAL

36

THINK VISUAL

SHOW FINAL RESULT

37

CO

MM

UN

IAT

TIO

NS

3. A QUALIFIED

TEAM WORKS

WONDERS

38

LOCAL KNOWLEDGE AND

PROJECT RECRUITMENT

39

CO

MM

UN

IAT

TIO

NS

4. THOROUGH

PLANNING

SHORTENS

IMPLEMENTATION

40

STICK TO

YOUR ORIGINAL PLAN

41

1 CLEAR, NEUTRAL

LEADER

42

CO

MM

UN

IAT

TIO

NS

5. EXPERIENCECOMMUNICATION

DURING IMPLEMENTATION

43

TELL AN ENGAGING,

CLEAR STORY

44

THINK VISUAL, ENGAGING

& PRESS ORIENTED

45

SHOW PROGRESS AND

ASK FEEDBACK

46

ORGANISE AND SUPPORT

LOCAL ACTIVITIES

47

CO

MM

UN

IAT

TIO

NS

6. GOOD

AGREEMENTS

DURING

MONITORING AND

MANAGEMENT

48

(INTERNATIONAL) RECOG-

NITION STIMULATES

49

AN ENGAGING STORY

ATTRACTS VOLUNTEERS

50

THANK YOU!

FLO

OD

CO

M F

INA

L C

ON

FER

ENC

E –

24

.09

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