wood floor business - wood floor business: home ......wood flooring pros on the move when combined...
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Photo Courtesy of Everlast Floors Inc.
YOUR TRUSTED CONNECTION TO THE ENTIRE INDUSTRY
2 0 2 0 M E D I A K I T
Wherever your top prospects are searching for the products and solutions they need, WFB is there to deliver your message.
At Wood Floor Business, we pride ourselves on offering the expertise of a dedicated media company. When you advertise with WFB, it’s more than just a transaction—it’s a strategic partnership. For more than three decades, we have delivered proven results to our advertising partners through marketing channels that connect them with our engaged audience of highly qualified industry decision-makers.
Our research shows that 93 percent of our readers prefer to read industry content in both print and digital formats versus digital only, and that’s why we continue to provide marketing options across our print, digital, in-person and social media channels, allowing you to leverage the power of integrated marketing.
* Print circulation breakdown only. Digital breakdown can be found at info.woodfloorbusiness.com/digital-audience.
KENDRA GRIFFINNational Account Director (800) 722-8764 ext. 107 Direct: (608) [email protected]
KIM WAHLGRENEditor (608) [email protected]
RYAN KUSHNER Assistant Editor (608) [email protected]
YOUR TRUSTED CONNECTION TO THE ENTIRE INDUSTRY
WHO YOU’RE REACHING:
✓
✓
✓9,414 CONTRACTOR/INSTALLER
✓✓2,004 DISTRIBUTOR
2,275 INTERIOR DESIGNER, ARCHITECT, MANUFACTURER, BUILDER, INSPECTOR
9,798 RETAILER
23,500AUDITED MAGAZINE SUBSCRIBERS
75,000+MONTHLY WEBSITE SESSIONS
18,500+ENGAGED EMAIL SUBSCRIBERS
28,000+SOCIAL MEDIA CONNECTIONS
info.woodfloorbusiness.com RAISING THE BAR TO DELIVER PROVEN RESULTS
of readers said they rely on trade magazines as the #1 source to keep up on industry products and trends
82%
52 percent of WFB readers say they prefer to read industry magazines in
print only, while 93 percent prefer both print and digital formats.93%
52%
of our circulation directly requested to receive Wood Floor Business magazine
82%
of Wood Floor Business readers are the ones responsible for making purchasing decisions
95%
Your magazine is highly enjoyable, always informative. I’ve enjoyed sharing it with two different friends in recent months.— JULIANNE KUHL | ONE OF OUR VALUED WFB READERS
TRUSTED CONTENT. AWARD-WINNING DESIGN. YOUR #1 CONNECTION TO THE INDUSTRY.Integrated marketing is the name of the game—and it all starts with print. Our audited print audience of wood flooring decision-makers still heavily rely on print media to find relevant information to inform their business decisions and to find the products and services they need to run profitable businesses.
As part of our commitment to being transparent with our data, we’re proud to be an Alliance for Audited Media (AAM)-audited magazine, which means you can be confident you’re reaching the exact market you’re targeting.
2019 AWARD WINNER:
PUBLICATION DESIGNAdvertising in WFB
magazine means that your brand will be
alongside trusted content in an award-winning
publication.
Learn more at info.woodfloorbusiness.com/audit
At Wood Floor Business, we’re proud to be audited, and we dedicate significant resources to achieve this status. Being audited means our 23,500 print subscribers are independently verified to ensure that:
1. They have personally requested to receive the magazine.
2. They are decision-makers in the wood flooring industry.
3. Our subscribers are current—our list contains no outdated records.
WHAT IT MEANS TO BE AUDITED:
info.woodfloorbusiness.com/printPRINT
““
WFB E-NEWSLETTER WFB’s twice-weekly E-News is sent to 16,000+ engaged wood flooring professionals.
RETARGETING Display your ad around the web to our website visitors, an engaged audience of people looking for wood flooring information.
CUSTOM E-MAIL Exclusive opportunity to reach your specific target audience from a database of 18,500+ decision-makers.
SOCIAL MEDIA Reach 28,000+ engaged wood flooring decision-makers who live and breathe wood flooring.
WEBSITE Woodfloorbusiness.com draws more visitors and pageviews than any other website in the industry—period.
WFB SOLUTIONS DESIGNED FOR WOOD FLOORING PROS ON THE MOVEWhen combined with our print marketing solutions, digital opportunities from Wood Floor Business ensure your brand messaging is connected to our engaged and growing audience of decision-makers anywhere and anytime. With a meticulously maintained email list and measurable engagement across all digital channels, WFB helps deliver your message to key decision-makers on the job site, during their downtime or whenever they’re looking for information to help their businesses succeed.
This is an exclusive opportunity to get feedback from our qualified audience of wood flooring contractors. Panelists will provide feedback in the form of short surveys, questions related to R&D, or product demo opportunities (maximum of one per month). Contact us to discuss opportunities.
Yearly pageviews on woodfloorbusiness.com
1 MILLION+Yearly unique engagements by
Facebook followers
195,648Guaranteed weekly
impressions for WFB emails
69,000+
WFB CONTRACTOR PANELThe AZBEEs celebrate the best business-to-business trade, association and professional publications. WFB was the only B2B media brand in the U.S. to take home the Gold National Award in the social media category.
2019 AWARD WINNER: SOCIAL MEDIA
NEW!
info.woodfloorbusiness.com/socialinfo.woodfloorbusiness.com/digitalDIGITAL + SOCIAL
*Data from internal WFB survey to all known contractors, retailers and distributors within our database. Averages pulled from 397 individual survey responses.
WFB AUDIENCE INSIGHTS: INSIDER INFORMATION ON YOUR PROSPECTSAt WFB, our greatest assets are our connections with wood flooring pros across the industry. These strong relationships help us deliver relevant, timely content our audience relies on, and unique marketing solutions for our advertisers that deliver results.
See more audience insights at info.woodfloorbusiness.com/audience-insights
SUBSCRIBERS BY BUSINESS TYPE & JOB TITLEBUSINESS TYPE TOTAL PERCENT
Retail Floor Covering Store 9,798 41.69%
Installer/Contractor/Sander/Refinisher 9,414 40.06%
Manufacturer/Importer/Exporter 2,013 8.57%
Distributor/Manufacturer Representative 2,004 8.53%
Interior Designer 2 0.01%
Inspector 10 0.04%
Builder 83 0.35%
Architect 169 0.72%
Other 7 0.03%
TOTAL 23,500 100%
JOB TITLE TOTAL PERCENTOwner/President/CEO/Partner/VP 17,443 74.23%
General Manager/Manager 3,135 13.34%
Sales Representative 1,149 4.89%
Sales Manager 967 4.11%
Marketing Manager 386 1.64%
Buyer/Merchandise Manager 247 1.05%
Designer 115 0.49%
Architect 49 0.21%
Other 9 0.04%
TOTAL 23,500 100%
OUR READERS + EDITORIAL CALENDAR info.woodfloorbusiness.com/audience-insightsinfo.woodfloorbusiness.com/editorial-2020
OUR RETAILERS
ship products outside of their geographic area
of WFB retailers surveyed make the purchasing decisions for their store87%
of WFB retailers use trade magazines to learn about new products
use trade shows71%
86%
OUR DISTRIBUTORS
offer installation in addition to retail sales
use subcontractors or a mix of employees and subcontractors
83%
of WFB distributors use trade magazines as a way to learn about new products
use trade shows73%
76%
of the WFB distributors surveyed make the purchasing decisions for their company68%
of WFB distributors have an average annual revenue of $2.5 million+
$10 million+45%
OUR CONTRACTORS
are independent retailers
of WFB contractors look to industry magazines to learn about new products82%
use industry magazines to keep up on news
85%
of WFB contractors surveyed are the ones responsible for making purchasing decisions95%
of WFB contractors work on at least 20 residential projects annually
work on 100+ projects annually
26%
87%
of WFB contractors have an annual revenue greater than $500,000
$1 million+15%
31%
96%
74%
61%
84%
TROUBLESHOOTING: Preventing failures.
TOOL TIME: Pros review new products.
WOODWORKS & END GRAIN: Exceptional wood flooring projects are profiled (suppliers are listed throughout these sections, with advertisers highlighted).
NEW PRODUCTSAll that’s new in the wood flooring industry.
AND MORE!
RESOURCE BOOK:THE INDUSTRY’S DIRECTORY
WITH AN AD IN THE RESOURCE BOOK, YOUR COMPANY ...• Pops to the top in online
RB search results all year long
• Stands out with a prominent special advertiser designation and bold listings throughout the entire Product Guide (distributor advertisers stand out in Areas Served section)
• Is included in “Featured Products” section (in print at the front of the RB and sent digitally in a stand-alone email)
• Receives 12 months of print and digital promotion at the regular monthly ad rate
• Reaches industry decision-makers—guaranteed with our AAM-audited circulation
Ad Close: 10/5Ad Due: 10/12
KENDRA GRIFFINNational Account Director (800) 722-8764 ext. 107 Direct: (608) [email protected]
FEBRUARYMARCHNEXT GENERATION ISSUE Feature story on the future of the wood flooring industry
• Product Focus: Technology | Finishes, Applicators, Adhesives + Fillers
• Engineered Wood Flooring• For Exhibiting Advertisers:
Domotex USA Exhibitor Showcase
BONUS DISTRIBUTION: Domotex USA
Ad Close: 1/6Ad Due: 1/13
APRILMAYWOOD FLOOR BUSINESS DESIGN AWARDS ISSUEWood flooring’s best in the only awards available to the entire industry
• State of the Industry Report• For Exhibiting Advertisers:
Expo Exhibitor Showcase
Ad Close: 3/5Ad Due: 3/12
IN EVERY ISSUE:Articles from experts who inform and entertain LIVE & LEARN: Real-life useful stories from wood flooring contractors and retailers.
LEGAL BRIEF: Actual wood floor scenarios demonstrate how to legally protect a business.
RETAIL: Wood flooring retailers share their best success stories.
TALKING SHOP: Wisdom from WFB readers.
FROM THE FIELD & TECHNIQUES: Detailed info about essential skills, from installing to sanding and finishing.
2020 EDITORIAL CALENDAR
Ad Close: 11/4Ad Due: 11/11
Surfaces Show GuideAdd a full-page,
4c ad only $925 gross
DECEMBERJANUARYSURFACES ISSUE• Product Focus:
Unfinished Domestic Wood Flooring Wood Flooring Manufacturing Equipment
• Moisture & Wood Floors• For Exhibiting Advertisers:
Surfaces Exhibitor Showcase
BONUS DISTRIBUTION: Surfaces 2021
OCTOBERNOVEMBERWFB LIVE ISSUE• Product Focus:
Prefinished Wood Flooring Inlays, Borders + Vents Maintenance + Repair Kits
• Adhesives• Contractor Market Analysis• For Advertisers: WFB Live Exhibitor Showcase
BONUS DISTRIBUTION: WFB Live, NAFCD Convention
Ad Close: 9/4Ad Due: 9/14
JUNEJULYWFB TRUCK & VAN CONTEST ISSUEThe best rides from our readers
• Product Focus: Tools & Supplies: Abrasives, Nailers, Routers, Safety Products, Sanders,
Saws + Vacuums
• Stains, Dyes + Custom Color
EXTRA IMPACT!Sponsorship
available for Truck & Van Contest
Ad Close: 5/4Ad Due: 5/11
AUGUSTSEPTEMBERGREEN ISSUE• WFB Outstanding Retailer Awards• Product Focus:
Reclaimed Wood Flooring Subfloor Prep, Underlayment + Moisture Meters
• Finishing & Recoating• International Woodworking Fair Preview• For Advertisers: Companies Going Green
Ad Close: 7/6Ad Due: 7/13
BE SEEN WITH THE
BEST!Sponsorships available for
Design Awards categories
BOGO!Kick-start 2020:
Buy a full-page or half-page ad, get one of the same
size free
info.woodfloorbusiness.com/editorial-2020EDITORIAL CALENDAR
MICROSITES 1 Year$1,530
CONTENT TOOLBOX Quarter Year$2,975 $8,500
DIGITAL ADVERTISINGBANNER ADS 1 Year 6 MonthsLeaderboard For Premium Partners OnlyWelcome $8,500 $5,100Skyscraper 4,250 2,550Mobile 4,250 2,550Special Placement Call for PricingRetargeting Call for Pricing
FOUR COLOR 1 Issue 3 Issues 7 Issues 14 IssuesPage $4,860 $4,670 $4,590 $4,5202/3 4,375 4,210 4,010 3,9801/2 Island 4,170 4,045 3,670 3,5851/2 Horizontal or Vertical 3,670 3,655 3,480 3,4401/3 Square or Vertical 3,300 3,175 3,030 3,0101/4 2,970 2,762 2,640 2,6201/6 2,025 1,990 1,930 1,900Spread 7,340 7,180 6,925 6,810
PRINT ADVERTISING *Black and white rates available
INSERTS 1 Side 2 Sides 4 Sides 8 Sides 12 Sides$2,985 $3,770 $6,045 $8,680 $11,130
SPONSORED VIDEOOne Video $1,275SPONSORED CONTENTPrint and/or Digital Call for PricingSOCIAL MEDIA PACKAGEAdd-on to Current Contract $500SPONSORED BLOGHosted on WFB's Website $1,500
CUSTOM CONTENTPage
Surfaces $786
SHOW GUIDE ADVERTISING
Cover | Insert OptionsCall for Pricing
CUSTOM COVER AND SPECIAL
INSERT OPTIONS
When evaluating marketing spend, make sure engagement and circulation quality are at the top of your list. Without it, you might be advertising—in print or online—to an empty room.
CUSTOM E-MAILOne Mailing $1,488CONTENT ROUND-UPOne Mailing $1,275E-NEWS SPONSORSHIP
1x 3x 6x 12xTop Banner $700 $600 $510 $445Middle Banner 610 525 445 380Third Banner 470 405 340 300
ALL RATES LISTED ARE NETFor gross rates, visit info.woodfloorbusiness.com/rates
LAUNCHING NOVEMBER 2020: WFB LIVE
LEVERAGE THE FULL POWER OF INTEGRATED MARKETING WITH WOOD FLOOR BUSINESS
PRICING
Open to the entire industry, WFB Live will be a hands-on event unlike any other that wood flooring contractors and installers have attended.
Learn more at wfblive.com
Learn more and get started at info.woodfloorbusiness.com
I N P R I N T, O N L I N E A N D I N P E R S O N .KENDRA GRIFFIN • NATIONAL ACCOUNT DIRECTOR(800) 722-8764 ext. 107 | Direct: (608) [email protected]
P R I N T D I G I TA L I N P E R S O N
22 E. Mifflin St., Suite 910 | Madison, WI 53703 | 608.249.0186 | woodfloorbusiness.com | info.woodfloorbusiness.com