women in leadership - brandfog · for women in leadership roles. our survey results demonstrate...
TRANSCRIPT
21%
18%
34%
57%
86%
91%
WOMEN IN LEADERSHIP2014 BRANDFOG SOCIAL MEDIA SURVEY
While many movements are underway to promote
women into positions of power and influence, active
social media engagement is a simple, often overlooked
step women leaders can take to advance their careers
and solidify their professional reputations in 2015 and
beyond.
In our latest 2014 BRANDfog Social Media Leadership
survey, we examined social media as a vital
communications and professional reputation channel
for women in leadership roles. Our survey results
demonstrate that socially-savvy women executives
stand out, making them more visible as industry
experts and more attractive candidates for the C-Suite.
Respondents in the US and UK agree that active social
Women in business have been hailed as better learners, listeners, and leaders across industries. However, as many recent studies indicate, women executives still have a long way to go to achieve parity in representation in the business world and in the board room.
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engagement is increasingly important for strengthening
reputations and building thought leadership, and
socially engaged women executives can strengthen a
brand’s leadership team.
METHODOLOGY
BRANDfog’s 2014 Social Media Leadership Survey surveyed
1000 US and UK employees in diverse companies. The
companies surveyed ranged in size from startups to Fortune
1000 companies, and spanned various industries.
Social-media-savvy women executives can improve a company’s brand image
An overwhelming majority – 92% - of US respondents believe that social-media-savvy women executives can improve a company’s brand image. 83% of UK respondents agree.
Q1.
92%
US
77%
UK
85%
US
83%
UK
63% agree
17% disagree
20%strongly agreeagree disagree
58% 8%34%strongly agree
Women executives can use social media to build credibility and establish thought leadership
In the US, 85% of survey respondents believe that women executives can use social media to build credibility and establish thought leadership. 77% of UK respondents agree.
Q2.
61% agree
23% disagree
16%strongly agree
56%agree
15% disagree
29%strongly agree
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Women executives can use social media to build reputations to make them attractive candidates for the C-Suite
82% of survey respondents in the US say that women executives can use social media to build reputations to make them attractive candidates for the C-Suite. Nearly three-quarters (74%) of survey respondents in the UK agree.
Q3.
82%
US
64%
UK
74%
US
74%
UK
60% agree
26% disagree
14%strongly agree
58%agree
18% disagree
24%strongly agree
Women executives who are social-media-savvy are more accessible, transparent and trustworthy business leaders
In the US, nearly three-quarters (74%) of respondents agree that women executives who are social-media-savvy are more accessible, transparent and trustworthy business leaders. In the UK, nearly two-thirds (64%) do.
Q4.
54% agree
36% disagree
10%strongly agree
51%agree
26% disagree
23%strongly agree
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Social-media-savvy women executives can strengthen a brand’s leadership team
Nearly nine in ten (89%) respondents in the US say that social-media-savvy women executives can strengthen a brand’s leadership team. In the UK, more than three in four (78%) agree.
Q5.
89%
US
78%
UK
60% agree
22% disagree
18%strongly agree
61%agree
11% disagree
28%strongly agree
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21%
18%
34%
57%
86%
91%