women and social media in canada
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Women and Social Media in Canada: Getting Connected
http://blogs.cisco.com/
ayeletb
http://www.linkedin.com/in/ayeletbaron
Ayelet Baron, VP Strategy and PlanningCisco Systems Canada
June 2011
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Canada has some of the highest Internet penetration and social networking usage rates in
the world… a hub for communication, information and
entertainment
Internet Users Region
~2 Billion Internet users worldwide
825 M Asia
475 M Europe
267 M North America
206 M Latin America
111 M Africa
63 M Middle East
22 M Australia
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Women and Social Media Worldwide• Globally, women demonstrate
higher engagement levels with social networking sites than men • Although men are the majority
across the global internet, women spend about 8% more time online
• In 2010, 76% of women visited a social networking site compared to 70% of men • Specifically in North American the
social networking reach is 91% of women and 87.5% of males
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6Moms with smartphones spend over 6 hours a day using mobile
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Social MediaDemystified
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Connecting people online
Having conversations and exchanging information
Connecting consumers with brands/Two-way
A way for brands to strengthen communities
Viral, via mobile and web based platforms
What Social Media is…
Social media is not FREE. Takes time investment and engagement
A strategy
Broadcasting/One-way
The are no real experts or gurus
Driven by tools but people
What Social Media is Not …
http://linasrivastava.com http://riptideonline.com
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For Boomers, this is RadicalFor Generation Y, this is Business As UsualToday’s Reality
• Consumers increasingly trust strangers for movie, book, travel, job, career and restaurant recommendations
• We expect instant, transparent and authentic information
• We want to be part of the conversation; we don’t want to be marketed at
• We feel overwhelmed by information because we don’t always know how to filter information
• Word of mouth and trusted sources are more important than ever
http://www.peoplecanfly.com/blog/2011/01/never-trust-strangers/
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“It’s about relationships”
Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/
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The World in 2011
Two Way Communication(Conversation, Listening,
Responding)
Relationship Building(Connecting,
Conversations, Two-Way Communication)
Conversations(Across Domains,
Relationships, Open Leadership, Communities)
Viral/Organic(Not Paid, Capturing
Minds, Reviews, Integration)
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Getting More Connected
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What Do You Find Valuable?
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Choiceshttp://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet-paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0
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Today’s Currency
http://terryodell.blogspot.com/2011/04/time-management.html http://www.volacci.com/content-strategy
• Functional tasks—get information or download, gaming
• Stay connected to friends and family
• Network professionally,• Stay up-to-date with
friends and family• Stay up-to-date with
groups they belong to• Promote their business• Research products or
services (information)
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My Experience
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A Conversation …
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What is Possible …
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“ … globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion. ”- Boston Consulting Group
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Breaking through the Invisible Restraints of Society Still Taking Time Pew Research study found gap in blogs is close—
43 per cent of bloggers are female
According to 2009 Harvard Business Review report, 55% of Twitter users are female
Despite both genders tweeting at roughly the same rate, male Twitter users are likely to have more followers than women— despite some evidence suggesting that most unique content originates from female posters …
Does this mean women’s voices are being equally represented?
Social media gives women a voice but influence comes only if women are strategic and collective
http://ubyssey.ca/features/women-social-media-public-opinion%E2%80%99s-new-platform
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Slave Lake Fire Victims
• Support for this tragedy was spear headed by small group of online Edmonton moms who asked for donations through Facebook and Twitter
#YEG hashtag trend to collect donations for the fire victims
• Used social media to easily connect women and giving
• In merely 4 hours, the group received 5 times the Facebook fans and received constant updates on Twitter – they made a difference!
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Why Change?
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The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until
they are indistinguishable from it
"Over and over again, connecting people with one another is what lasts online.
Some folks thought it was about technology, but it's not.“
Seth Godin
Let’s Keep the Conversation
Going
ayeletb
http://www.linkedin.com/in/ayeletbaron
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This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done
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