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Representation of women

The Black-Eyed Peas

In this poster, we see that Fergie is playing up to the female stereotype of being dependent on the male figure as she is shown to be leaning on Will.I.Am.

It is evident in this image that Will is the dominant figure as he has Fergie (the woman) leaning on his as the superior member; he is also standing in a very dominant pose, legs spread apart and being the middle figure, showing the others to be behind him and less important.

Also, Fergie is the only one in the image with any sort of revealing body (even though this is one of the less revealing images of her) as the men are covered up completely unlike her, displaying that she needs to ‘please’ the male audience to be successful . This plays up to the theory from John Berger on ‘the male gaze’, “men look at women, women watch themselves being looked at”, and so there is no need to show the men as revealing as it doesn't appeal to the female audience.

Ludacris

This image can be interpreted to be extremely objectifying towards women , as Ludacris is surrounded by what is stereotypically ‘mans favorite things’. He’s surrounded by beer, chicken, and a woman.

This image is the perfect example of women being shown as a piece of meat, literally. The woman is shown to be the ‘replacement’ for chicken as Ludacris is pouring salt over her leg and holding her as someone would a chicken leg whilst preparing to eat it.

Objectification more broadly is an attitude that regards a person as a commodity or as an object for use, with little or no regard for a person's personality or sentience. The concept of sexual

objectification and, in particular, the objectification of women, is an important idea in feminist theory and psychological theories derived from feminism. Many feminists regard sexual objectification as objectionable and as playing an important role in gender inequality.