FALL IN LOVE ALASKAN

POLLOCKWITHLent 2018

Valentine's Day – April 1

SO THAT'S PRETTY SWEET.

COMMITMENTan Everlasting

ALASKA IS SERIOUS ABOUT ITS COMMITMENT TO

SUSTAINABILITY

COD’S DELICIOUS COUSIN. It’s the most ABUNDANT CERTIFIED-SUSTAINABLE wild fish in the world. It has a LOWER CARBON FOOTPRINT than beef, chicken, and pork. It’s an extra-lean protein. And it’s a natural SOURCE OF OMEGA-3s.With a profile like that, it’s no wonder people all over the world are FALLING IN LOVE WITH WILD ALASKAN POLLOCK!

WHAT'S

LOVE?NOT TO

s Alaska is seen as an international model for its sustainability practices, and its fish stocks are consistently ranked among the healthiest in the world.

s In 2016, the RFM became the first certification program in the world to earn recognition from the GSSI, which seeks to establish a global standard for seafood sustainability practices.

Sustainabilit� was

WRITTEN INTO ALASKA’S CONSTITUTION IN 1959, when the territory became a state.

Alaska has its own SUSTAINABILITY CERTIFICATION PROGRAM:

the Responsible Fisheries Management (RFM).

Alaskan Pollock Kimchi Fritterswith Scallions & Gochugaru Sauce

Mezze Platter with Alaskan Pollock, Eggplant, Olives, & Lemon

Alaskan PollockKale Saladwith Shaved Vegetables & Red Wine Vinaigrette

CREATE DESIRE SHOWCASE WILD ALASKAN POLLOCK

on your Lent menu with on-trend flavors.

Real Simple Quinoa Saladwith Yuzu Kosho

& Furikake

�askan Pollock Mole Torta

with Pickled Onions & Jalapenos

�askan Pollock á Swiss Burgerwith Pickled Peppers

full recipes à more product details VISIT TRIDENTSEAFOODS.COMÒ

t

Keep It Real Simple Salad

Iceberg Lettuce & Buttermilk Dressing

Bering Sea BBQ Burgerwith Onion Rings & Avocado

Spirit ã �aska Pride of the SouthSouthern Fillet Melt

B

t

Nashville Hot Fish & Waffles

with Corn Relish

Shishito & Shoestring Alaskan Pollock Fish & Chips

Miso Ramenwith Alaskan Pollock,

Black Garlic, & Shitake Mushrooms

DURING WHICH MANY CHRISTIANS STOP EATING MEAT, REPLACING IT WITH SEAFOOD.

LENT IS A 40-DAY PERIOD

IN 2018, LENT RUNS FROM VALENTINE’S*

DAY TO EASTER.

EVERYBODY 'SSEAFOOD AT LENT!

50%SEAFOOD SALES CAN INCREASE

BY UP TOON FRIDAYS DURING LENT

SEAFOOD SALES

CAN SURGE MORE THAN

20% DURING LENT1

APPROXIMATELY

80MILLIONAMERICANS

observe LentEACH YEAR.1

Sources: 1. Flavor & the Menu 2. Inc.com

2

*aka: vaLENTine’s

Offer a Seafood SPECIAL. Offer a Friday SPECIAL.

Advertise your SPECIALS on Social Media & in your restaurant.

SOURCES: 1. Inc.com 2. Flavor & the Menu

SEAFOOD SALES CAN SURGE BY UP TO

on Fridays during Lent1. 50% 74% of Lent observers

SAY IT’S IMPORTANT!2 74%

MAKE YOUR CUSTOMERS FEEL SPECIAL

LOVE AT FIRST BITELENT IS YOUR CHANCE TO TEST OUT NEW SEAFOOD ITEMS

THAT COULD BE:

MCDONALD’S FILET-O-FISH BEGAN AS A LENT SPECIAL AT ONE MCDONALD’S

LOCATION IN 1962. TODAY, MCDONALD’S SELLS 300 MILLION FILET-O-FISH SANDWICHES EACH YEAR, AND NEARLY 25% OF THEM

ARE SOLD AT LENT!*. *Source: USA Today.

BIG SELLERS FOR YEARS TO COME!

OF CONSUMERS SAY THEY ARE MORE LIKELY TO PURCHASE A SEAFOOD ITEM WHEN THE WORD “ALASKA” IS USED AS A MENU DESCRIPTOR.

94%

©TRIDENT SEAFOODS CORPORATION POS103 10/17 TRFS-0817-4502

xoxo@ SHARE THE LOVEDon’t be shy! Earn up to $50 more by sharing your Alaskan

Pollock photos and recipes on social media. Just tag us @TridentSeafoods and use the hashtag #ilovealaskanpollock!*

ODE TO ALASKAN POLLOCK

#ilovealaskanpollock

A FISH FROM ALASKA DID PLEA,I’M YOUR TRUE LOVE.

TRY ME AND YOU’LL SEE!JUST CONTINUE TO FETCHA RESPONSIBLE CATCH,

AND WE’LL BE TOGETHER FOREVER, SUSTAINABLY.

• $5/share, maximum of 10 shares. To be eligible, you must tag @TridentSeafoods and use the hashtag #ilovealaskanpollock on each social media share. You must also submit screenshots of each individual social media share along with proof of purchase and completed rebate form. Eligible social media platforms are Facebook, Instagram, Twitter, and LinkedIn.

Send completed form along with proof of purchase (Distributor Invoices): Trident Seafoods Fulfillment Center, Rebate Redemption Center, PO Box 988, Brunswick, OH 44212

Varied Asian Bakery BBQ

ItalianMexicanPizzaSandwich/Deli

SeafoodSteakOther

Bar & TavernBusiness & IndustryCafeteria & BuffetCaterersCollege & Univ.Fast Casual

Full Serv. Midscale/FamilyFull Serv. Casual Dining Hotel/MotelHospitals

K-12 SchoolsMilitaryNursing HomeQuick ServiceRetail HostsSenior Living

Chain Independent

Contract Management

MENU TYPE (CHECK ONE)

TYPE OF OPERATION (CHECK ONE)

OWNERSHIP (CHECK ONE)

POS103

PRODUCT CODE PRODUCT DESCRIPTION

PACK SIZE QTY

REBATE AMOUNT

TOTAL REBATE

PARTICIPATING PRODUCTS424912 Pan Redi Alaskan Pollock 3/16.5 lb $5424913 Alaskan Pollock Redi Cuts 1/10 lb $5424914 Skillet Redi Alaskan Pollock 1/20 lb $5424915 Batter Redi Alaskan Pollock 1/22 lb $5418445 PubHouse Golden Ale Alaskan Pollock (2 oz) 1/10 lb $5418446 PubHouse Golden Ale Alaskan Pollock (3 oz) 1/10 lb $5418447 PubHouse Golden Ale Alaskan Pollock (8 oz) 1/10 lb $5421799 Alaskan Pollock Burger (3.2 oz) 1/10 lb $5421800 Alaskan Pollock Burger (4 oz) 1/10 lb $5424614 SEALEGS® Real Simple Surimi 1/10 lb $5420209 Redi Grilled™ Alaskan Pollock (4 oz) 1/10 lb $5413896 Crispanko Breaded Alaskan Pollock Sandwich Portion (3.8 oz) 1/10 lb $5425226 Hot & Spicy Breaded Alaskan Pollock Sandwich Portion (3.6 oz) 1/10 lb $5

Social Media shares ($5/Share for max 10 shares total on Facebook, Instagram, LinkedIn, and Twitter) N/A $5

TOTAL REBATE (MAXIMUM 50 CASES AND 10 SOCIAL MEDIA SHARES FOR $300 MAX REBATE) $

NAME/TITLE: ESTABLISHMENT NAME:ADDRESS:CITY: STATE: ZIP CODE: DATE:PHONE (W/AREA CODE): EMAIL:FACSIMILE (W/AREA CODE): PRIMARY DISTRIBUTOR:SIGNATURE: AVERAGE # OF MEALS SERVED PER DAY: Yes, I would like to receive occasional email updates from Trident Seafoods.

Offer valid only for the products listed in this brochure purchased between November 1, 2017 and April 30, 2018. Chains may participate on an individual basis. Offer can’t be combined with other rebates, allowances, or contracts and can’t be used on products purchased in bids. Cases redeemed against this offer cannot be redeemed against other Trident Seafoods rebate offers. Offer is valid for Foodservice operators only; distributors are not eligible. Trident Seafoods reserves the right to audit requests for payment and to cancel this offer at any time. Only reasonable purchase prices will be considered. All rebates must be postmarked by May 30, 2018. Void where restricted, taxed, or prohibited by law. Please allow 8-12 weeks for delivery of rebate check.