With great apps comes great responsibility

Clo Willaerts #appsforenergy 18 October 2013

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Hello! My name is Clo Willaerts

I’m not exactly “an app person”

Personally, I like hybrid apps best

5 things I’d like to share with you

The world’s biggest Facebook Page

Showrooming and Instant Opinion

Optimise your “digital hub” for search, social, mobile

#1

Photo sharing: mobile first e.g. Instagram

50/50 desktop/mobile e.g. Pinterest

Desktop driven e.g. Tumblr

Images as social objects in a constantly changing environment

Avoid visual spam and Facebook candy

#2

Video sharing e.g. Vine

Video sharing e.g. YouTube

Shamers and disaster tourists

Profiling & Reputation Business

#3

Little Brothers: Stop it right there

Location based apps Example: Foursquare

Advertising based on your set, and your settings

Example: Kinect players

Example: applying for a bank loan

Gadgets can’t lie

#4

More sensors, more input Example: mood detection

BRB updating my house...

Ask yourself: “Where’s the pain?”

#5

conversity.be/blog

These slides: slideshare.net/bnox

Thank you!