Content is King!Content Strategies for today’s L&D budgets

Charles DeNault

cdenault@saba.com

@mathchuck

Sr. Director of Product Marketing

March 19, 2014

Learning budgets and delivery

Content Strategy Mix:

1. Virtual Classroom and Recorded Lessons

2. Prepackaged Content

3. Social / User Contributed

4. User generated

5. Custom Web Based Training

Adjusting your content strategy

Questions and answers throughout.

Slides will be sent to all attendees.

Agenda

For the last three years, the high performing learning cultures and the average performers spend the same per employee

The Business of Learning

Source: ASTD State of the Industry Report 2013

2006 2007 2008 2009 2010 2011 2012$1,000

$1,100

$1,200

$1,300

$1,400

$1,500

$1,600

Hi PerfAverage

What is your learning spend per employee?• More than $1,200• About $1,200• Less than $1,200• I don’t know

Poll

But the High Performing learning organization employees are taking nearly twice as many learning hours.

The Business of Learning

Source: ASTD State of the Industry Report 2013

2006 2007 2008 2009 2010 2011 20120

10

20

30

40

50

60

Hi PerfAverage

How many training hours did your employees take last year?• More than 30• About 30• Less than 30• I don’t know

Poll

Other

Experiential

Seminars/conferences

Lunch and learns

Mentoring programs

In-person workshops

Learn from leaders

Webinars

Social / collaborative learning

Self-directed online learning

7%

14%

17%

28%

17%

86%

45%

28%

14%

34%

7%

14%

21%

28%

31%

41%

45%

55%

62%

62% 20122009

Learning Technology Changes at High Performers

Bersin by Deloitte, High Impact Learning Organizations, 2012

The Shift to Anytime, Anywhere Learning

Classroom ILT

Virtual Learning

LearningLab

RecordingseLearning

Communities

LocationSame Different

Tim

e

Sam

eD

iffer

ent

1. Free up some budget with VC/Recorded Lessons

2. Free up some time with Prepackaged Content

3. Free content: Social / User Contributed

4. More Free content: User Generated

5. Invest in value add Web Based Training

Content Mix – Allocating your budget optimally

1. Virtual Classroom, Webinars and RecordingsCut costs, increase reach and completions

“Employees refresh their skills-based knowledge by accessing

content in completed courses as a resource, rather than as a

burden or chore.”- Training Manager,

Santee Cooper

- Give learners greater flexibility- Enable self-directed learning (Recordings)

- Index for quick access- Create bit sized learning nuggets

- Save big on travel

2. Prepackaged ContentFocus on Your Business’s Unique Needs

• Content Providers provide top quality e-learning programs• Quickly build programs for

- Harassment and Diversity- Customer Service- Managing People- Human Resources- Health and Safety- Software Training- Business skills- Leadership

• Enhance with office hours, social groups, workshops, etc.

See more at www.Kantola.com

3. User Contributed ContentKeep Courses Fresh

- Enable Peer to Peer and Just-In-Time Learning- Elevate learner engagement and knowledge retention- Enhance with real-time discussions

4. User Generated ContentSMEs are everywhere, Empower them!

• Simple recording tool (phone or screen recorder)

• Saves the subject matter expert time

Examples• Finance Apps – POs,

Expense Reports, Time Off• Performance Reviews• Goal Setting• Sales people talking about a

recent win.

What makes for effective learning?• Context• Challenge• Activity• Feedback• Fun• All of the above• Other (please share in chat)

POLL

5. Custom ContentInvest in tools and expertise

- High Value Learning is the focus of limited resources

- Prerequisite or the main course

- Interactive, immersive- Blend with groups for

team work and team building

See more at www.alleninteractions.com

Use your hard earned learning budget better• What’s your content strategy? (What’s your learning strategy?)

• Know your metrics for success

• A Learning Culture doesn’t happen overnight

Getting Going in the New World of Content

Keynotes include Josh Bersin and Chris Salles, Director of eLearning, Guitar Center

Cisco, Yum Brands, Home Depot, Credit Suisse, IBM, and many other learning leaders will present how they’ve overcome challenges with content to improve their learning programs.

http://www.sabasummit.com/

Learn more about Content Strategies

Thank You

VC & Recordings

Prepackaged User Contributed/ Generated

Custom Content

Onboarding

Leadership DevCompliance

Extended EnterpriseSales Training

Application of content