7STORIESISSUE SIX

Winning Opportunities

with BombBomb

INTROYour competition is all around you. And

they’re often talking to your prospects and

clients. So how do you stand out?

You’ve most likely spent thousands on

creative marketing materials, a catchy

slogan, and a modern logo. You may

have even worked through a full branding

exercise and overhaul.

That’s all necessary, but have you ever

thought about using your own “real”

personality to set yourself apart? Believe it

or not – you sell!

Recording an easy BombBomb video

differentiates you from competitors and

connects you with your leads, customers,

and network.

You’ll get more results than any

catchphrase can deliver. Why? Because

people will more truly know you -

something they can’t think or feel just by

reviewing standard marketing materials.

These videos aren’t a major production.

You record them anywhere, anytime from

your webcam or mobile device. Or you

can upload something fancier. Either way,

it’s simply you being you.

Take it from seven professionals who use

themselves as their best sales asset and

differentiator. Seven professionals who

stand out among other professionals

by using simple videos to break down

the sales barrier and connect person to

person.

Welcome to Issue Six of 7 Stories! Hear

from and learn from 7 different people

about how they use BombBomb to win

more business.

Click on their videos to see their

personalities and their success stories.

1JOESOTO

Click to hear from Joe!

QUICK LESSONS• Because the mortgage business is

a relationship business, Joe creates

stronger relationships with present

and past clients with video; they often

share his name in their own spheres of

influence as a trusted referral.

• Joes sends BombBomb videos for

market updates, to introduce team

members, to break down the sales

process, as well as to inform clients

of the next steps in the mortgage

process.

• Joe adds that clients are more likely

going to give you a review on sites

such as Yelp, Zillow, and Trulia if you

ask by sending a video. “Look me up

on Yelp, I have like 70 reviews. That’s

like 500 for a lender.”

• Including your family in videos shows

you as a whole person, not just another

lender. They’ll see the reasons you do

what you do and connect with you on a

more personal level. Joes sends videos

out for every holiday - “not just the big

ones” - and includes his wife, kids, and

dog to humanize himself.

OBSERVATIONSWatch Joe’s energetic video for a nice list

of very specific times to send video. And

don’t miss his ultimate message: you can be

another lender or you can be a real person

that other people can feel connected to.

Sending personal videos allows him to

break through the “business and personal

barrier,” show more human depth, and

differentiates himself from his competition.

“Let’s face it … my face isn’t winning any

awards, but Miss Soto is a doll, and they

love to click on her little face.”

MORTGAGECypress, CaliforniaSummit Funding

1 I’ve added the family; it’s been a great

way to connect with my clients. Because

it shows my family side, not just the guy

who beats you up for bank statements,

W-2s, tax returns…it’s really personalized

my business.

Ultimately I’m in a relationship

business. People work with me

because they know, like, and trust

me … BombBomb really helps me

stay connected to my past clients as

well as give my current clients a great

experience.

Try it, don’t be scared.

Do it over and over and over.

PEOPLE WILL LOVE YOU AND REMEMBER YOU, and you’ll separate yourself

from your competition.

JOE SOTO

DRAKECRUZ

QUICK LESSONS• When someone visits your open house, it’s

very likely not the only open house they’ll

attend that day. Which means you’re not

the only real estate agent they’re meeting

that day. “How can I stick out?” Drake

asks. His answer: sending personal videos

that afternoon or on Monday morning as a

reminder to choose him for any of their real

estate needs.

• Reaching out to past clients to be “the

source for all things real estate” by

including materials of interest and value

- like local events and or maintenance

checklists for their home - is a great way to

stay top of mind.

• Consumers are more likely to take the

time to watch a video email than read a

plain email. When they see your face in

the BombBomb animated preview, they

see that you’re a real person, rather than

just another salesperson trying to get

their business. It’s more personal and

memorable.

OBSERVATIONSThe open house and items of value

stories that Drake shares, illustrate his

concept of staying on the “forefront of

clients’ minds for all things real estate.”

But it’s not just about sending messages

- it’s about truly connecting. With your

face, voice, personality, expertise,

sincerity, gratitude, and all those other

things that just don’t come through

plain text. Videos, like Drake’s, help you

connect and, therefore, stand out as a

go-to person.

Click to hear from Drake!

REAL ESTATEIrvine, CaliforniaThe Drake Group, Keller Williams Realty

2It really helps me with the

facelessness epidemic of the real

estate and that

PUTS ME IN THE FOREFRONT OF CONSUMERS’ MINDS.

Most people probably wouldn’t

read my message in a plain email,

but they will take the time, the one

minute or 90 seconds I’m giving to

them, to listen to me.

I’m trying to be of service. I want

to be their source for all things real

estate, so BombBomb definitely

helps me do that.

DRAKE CRUZ

3QUICK LESSONS

• As a Broker/Owner, Jay uses video

to recruit sales agents. He sends

every co-broke agent on the buy

or sell side a thank you message

when an offer is accepted and

then another - including specific,

personal insights from his agent

in the transaction - at the time of

close. In that video, he presumes

the close and offers two times for

an appointment.

• When Jay initially signed up with

BombBomb, he was excited,

used it a little, strategized ways

to use it, but didn’t really take

advantage of it. Last year, though,

he committed to make it part of

his process and sent more than

500 videos.

• Don’t be nervous about making

“perfect videos.” As Jay says,

“we’re all human.” In just one

take, he records videos to connect

with his agents, potential recruits,

and past clients.

OBSERVATIONSIdeas are nice. Execution is better. Within days

or weeks of signing up, Jay had a strategy

for using simple videos to grow his business.

But he didn’t put them into play. Watch Jay’s

simple, sincere message about how easy the

habit is to form and how powerful the results

can be. His co-broke video process is simple,

repeatable, and profitable. It doesn’t take much

to get real value - but you do have to use it.

Click to hear from Jay!

JAYOTLEWSKIREAL ESTATE

Phoenix, ArizonaDesert Home Premier Realty

3If you’re thinking about

buying the program, KNOW THAT WHEN YOU USE IT, IT WORKS PERFECTLY.

JAY OTLEWSKIIt’s so easy. I’m on my Gmail account right

now. I opened up a new email with the

BombBomb integration and - just BAM -

put the video in there.

Don’t worry about buying an

expensive camera. Don’t worry

about perfecting it … we’re human,

things happen, we’re not polished

production people.

NATALLYFISHER

QUICK LESSONS• Natally is the team coordinator for four

real estate agents. Needless to say,

she is in the thick of every transaction.

By talking instead of typing, she’s

saving a lot of time and improving

the quality and clarity of each piece

of communication. This helps keep

everyone informed throughout the

sales process from initial appointments

through closings.

• Better customer experience produces

happier customers and a better

business. Natally’s commitment to

video is a commitment to being more

personal, improving each client’s

experience, and differentiating the

business.

• With the help from BombBomb

videos, Natally and her team build

relationships from the very beginning

of the sales process, through closing.

This leads to “happy customers, which

leads to happy referrals.” Which only

makes the agency more successful.

OBSERVATIONSThroughout the process, keep the end in mind. The end for Natally

and their entire team is clear: “happy clients, happy closings, happy

testimonials, happy referrals.” Including some video in the communication

mix humanizes the process, improves customer experience, differentiates

your company, and produces better outcomes.

4 REAL ESTATEOregon, WisconsinRE/MAX Preferred

Pure Integrity Homes

Click to hear from Natally!

4BombBomb really helps us provide excellent personal

customer service to our clients throughout the listing

and the transaction process -

WHICH ULTIMATELY

LEADS TO HAPPY

CLIENTS, happy closings, happy testimonials,

and happy referrals.

NATALLY FISHER

I have sent out over 127 BombBomb videos. It definitely

proves I enjoy the BombBomb process.

5WILLGILLIAM

REAL ESTATEKingsland, TXLake Life Realty

Click to hear from Will!

QUICK LESSONS• By door knocking, introducing himself,

and recording a simple walk-through video

with his iPad - “nothing Spielberg-ish or

anything” - Will has won For Sale By Owner

homes as new listings and earned $20,000

in commission. His win rate on those is 5

out of 6.

• In the process, Will captures the curiosity of

the owner along with contact information

(and eventually the listing!). After sending

them the video by email, he gets automatic

alerts to know when the video gets

watched and exactly when to follow up. He

re-engages after about 10 views and asks

“did you have a chance to see the video?”

That starts the “yes” process.

• Using technology in this way differentiates

Will. When he calls or visits again, the

relationship is established and his value is

clear. And the “yes” process continues.

OBSERVATIONSAs with so many other successful

BombBomb customers, Will’s created a

simple, repeatable process. In this case, it’s

a process to win listings from sellers who

are trying to sell their homes themselves.

Instead of simply calling the FSBO, Will

leads with value, builds relationships,

capitalizes on analytics, and differentiates

himself from all the other agents.

5In five listings,

I’VE POCKETED OVER

$20,000 IN COMMISSION

by using BombBomb video for For

Sale by Owners. Is that cool or what?

Low hanging fruit.

WILL GILLIAMThe cool thing about BombBomb is

that you get to see how many times

they’re opening it up and watching

it… I know they’ve seen the video

because I’ve been alerted to it.

I’ve been a user of BombBomb for about

a year and a half. Love, love, love it. Video

is where we’re at. C’mon 1% of all Realtors

use video, hello! This is a low hanging fruit

and boy do people love it.

REGENTDUCASENTREPRENEUR, SPEAKER, PRODUCERPensacola, FLPower Web Videos

Click to hear from Regent!

QUICK LESSONS• A national speaker and vendor at

conferences and trade shows, Regent

reaches out in advance with videos to

“break the ice and be ahead of others” in

his field. He’s differentiating himself from

other speakers, attendees, and vendors

by helping people feel like they know him

before they ever meet him.

• Highlighting a community issue through

short videos stories and then sending

them by email to community members

brings awareness and creates positive

change. Video email can be a valuable

part of any advocacy campaign.

• Just as many of our real estate customers

follow up with prospects after an open

house or another in-person meeting,

clients of Regent learn to follow up with

their prospects using video to make

it more personal, memorable, and

differentiating.

OBSERVATIONSLive events like trade shows and

conferences are a great way to

transition online relationships to real

relationships. And video is a helpful

bridge between the two before, during,

and after those live events. Reach out

to people beforehand to be more

recognizable at the event. Follow up

in-conference to set appointments

and stay connected. Reach back out

afterward to stand out from that huge

stack of business cards everyone

takes home. Humanize your digital

communication and profiles with video

to win more opportunities.

6

6I love using video email for my clients …

THE RESPONSE IS JUST

FABULOUS - A REAL

HOME RUN.

REGENT DUCASA couple of years ago I was at a

conference signing up, and they

asked me my name and the woman

behind me said “Oh I know you.

You sent that video email to me.”

That’s the exact reason why I send

it...to break the ice...and be ahead

of the ball game.

I always encourage my clients, especially

in childcare and private schools, to

do video email and send them out to

prospective clients who have come in and

toured the facility.

7STEPHENENGASSERREAL ESTATE

Parkland, FL

United Realty Group

Click to hear from Stephen!

QUICK LESSONS• Stephen works in a community that attracts

many prospects and clients from out of state.

Since you can’t often get together in person,

use video messaging to connect with them and

to showcase your personality and expertise from

afar. In the story Stephen tells, his client lives in

Massachusetts.

• Using a whiteboard and or note off the top of

your videos gets attention, promises value, and/

or lets people know the video relevant to the

recipient. With his notes, Stephen stands out

from other real estate agents and increases play

rates. By pointing and directing viewers to click

the email link, he improves his overall outcomes.

• The combination of a letter followed by a video

email can win you business, even when the odds

are stacked against you. In the video, prospects

can see your face, your body language, and

your expressions. You may also pair simple,

yet humanizing videos with phone calls, text

messages, or social messages.

OBSERVATIONSStephen’s story is one we hear all the

time: I sent a simple, personal video as

part of my initial follow up and I won out

against competitors. Right now, video in

the sales process is still relatively new, so

the medium itself is still a differentiator.

Ultimately, though, there is no better

differentiator than you. You’re not one in

a million, you’re one of a kind. So, make

video part of your processes to convert

leads, improve customer experience,

and stay in touch with everyone in

your network today. If you’re not yet

comfortable, you will be soon! It just takes

a little practice.

7Why a client signed with him:

“I SAW THAT VIDEO

AND IT WAS THE BEST

WAY THAT YOU CAN

COMMUNICATE. I got to see your face, listen to your voice,

and your facial expressions … you - by

far, hands down - got the job.

STEPHEN ENGASSERI’ve been using video email for about nine years with another

company. I’ve been using BombBomb for the past two or three years

and I love it. Love, love, love it.

CLOSEThanks to Joe, Drake, Jay, Natally, Will,

Regent, and Stephen for sharing their

stories with all of us here in the BombBomb

community.

We hope that you can use some key

takeaways from Issue Six in your business.

By using simple video messages from

BombBomb, you’ll connect with clients on

a personal level and stand out against your

competition.

And stay connected with BombBomb for

earlier issues and our upcoming final issue

in the 7 Stories series, the title of which is

inspired by our location on the 7th floor

of the Wells Fargo Tower in downtown

Colorado Springs, Colorado.

TRY IT FREE

866-209-4602 I Colorado Springs, Co.