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Windesheim University of Applied Sciences
Business School (abbreviated: BS)
Academic year : 2012-2013
International Business Studies
Autumn : IBS 2; Doing Business in the World
Spring : IBS 1; Doing Business in Europe
Welcome to Windesheim! Windesheim is a broad-based University of Applied Sciences with some 50 study programmes and close
to 19,000 students. It is a dynamic community which serves as a meeting place for experts in many fields.
Windesheim wishes to provide the labour market with students that are directly-employable. To this end,
the university continuously invests in educational renewal and in the development of students as future
professionals.
Windesheim is divided into several departments, so called Schools. The Business School (BS) is
one of those Schools.
Windesheim BS welcomes international students to participate in our exchange programme for a semester
or a full academic year. We are eager to provide international programmes for the benefit of students and
lecturers alike. Our objective is to incorporate international elements into all business subjects.
Windesheim BS offers the full year study programme International Business Studies (IBS). This programme aims
to provide students with a solid background for doing business internationally.
In this document you will find the following information:
- Autumn semester programme; Doing Business in the World;
- Spring semester programme; Doing Business in Europe;
- Course information.
For more information go to:
http://www.windesheiminternational.nl/nl-nl/?sc_lang=en
Kind regards
Team Internationalisation Business School
Autumn Semester; IBS2 Doing Business in the World Date: 03 Sept 2012 – 25 Jan 2013
Code Course Period 1
ECTS
Period 2
ECTS
Obligatory
BUSINESS SCHOOL COURSES
IBLmIBS2.PJ1
IBLmIBS2.PJ2
Project 1 & Project 2 4 ECTS 4 ECTS X
IBLmIBS1.BS Business Skills 1 ECTS 1 ECTS X
IBLmIBS1.EN English Intermediate* 4 ECTS - X
IBLmIBS2.GTI Global Trends and Issues 3 ECTS - X
IBLmIBS2.IBE International Business Environment 3 ECTS - -
BECO.TiC.M9 Trends in Communication 2 ECTS - -
BEIB.TL.M9 International Transport and Logistics 2 ECTS - -
BELE.BRM.M9 Business Research Methods 4 ECTS - -
0 European Policy Law 3 ECTS - -
IBLmIBS1.EN2 English Advanced* - 4 ECTS X
IBLmIBS2.CS Corporate Sustainability - 3 ECTS X
IBLmIBS2.IBM International Business Management - 3 ECTS -
BELE.OR.M10 Operations Research - 4 ECTS -
BEIB.CCM.M10 Cross Cultural Management - 2 ECTS -
0 Scenario Planning and Forecasting - 3 ECTS -
0 Business Ethics - 2 ECTS -
BEBE.PJE.M6
BEBE.FIE.M6
BEBE.AEE.M6
BEBE.BCE.M6
BEBE.ZCE.M6
Treasury Management:**
- Project
- Finance
- General Economics
- Business Calculations
- Business Communication
-
-
-
-
-
3 ECTS
3 ECTS
2 ECTS
2 ECTS
1 ECTS
-
CROSS DEPARTMENTAL COURSES
EN-IN-WNID Windesheim and the Netherlands 1 ECTS 1 ECTS X
EN-IN-DLID Dutch Language I: Introduction 3 ECTS - -
EN-IN-DLIM Dutch Language II: Intermediate - 3 ECTS -
EN-IN-DSID Dutch Society I: Introduction 3 ECTS - -
EN-IN-DSIM Dutch Society II: Intermediate - 3 ECTS -
BE.IOE.IA Intercultural Awareness 3 ECTS - -
EN-IN-DRIM Drama and Improvisation*** - 2 ECTS -
For course requirements , please see course information. * English: all international students who are not native speakers of English must do a Quick Placement Test (QPT) for
English language proficiency. Depending on their score in the QPT, students may be required to take part in one or both of the English courses. The test result is expressed as a score on a 0-100 scale. Result: - 59 or below � English Intermediate and Advanced are compulsory.
- 60-79 � English Intermediate is optional, Advanced English is compulsory. - 80 or higher � Both English Intermediate and Advanced are optional.
** Treasury Management: Exchange students will follow the courses together with the Dutch students.
The courses of Treasury management can be chosen separately. It is preferable to follow the whole package of Treasury Management. When you choose the Project from the Treasury Management courses you are required to also follow the Treasury Management courses Finance and General Economics.
*** Drama & Improvisation: this class will only take place if there are at least 8 participating students. No more than 16 students can enrol. Places will be allocated on a first come-first served basis.
Note 1. Modifications reserved. Note 2. Please note that you may only submit one learning agreement per semester! In other words: modules offered by
different departments cannot be combined to constitute a single study programme. Note 3. Students can only change optional modules in the first week after the start of each period and only under
submission of written authorization of their home university. Note 4. Students need to choose a package of 30 ECTS per semester, unless our partner university approves with having
less than 30 ECTS (a minimum of 25 ECTS is still required).
Spring Semester; IBS1 Doing Business in Europe Date: 28 Jan 2013 – 21 June 2013
Code Course Period 3
ECTS
Period 4
ECTS
Obligatory
BUSINESS SCHOOL COURSES
IBLmIBS1.PJ1
IBLmIBS1.PJ2
Project 1 & Project 2 4 ECTS 4 ECTS X
IBLmIBS1.BS Business Skills 1 ECTS 1 ECTS X
IBLmIBS1.EN English Intermediate* 4 ECTS - X
IBLmIBS1.EU European Union 3 ECTS - X
IBLmIBS1.EBC European Business Cultures 3 ECTS - X
BEIB.TL.M9 International Transport and Logistics 2 ECTS - -
BELE.BRM.M9 Business Research Methods 4 ECTS - -
BECO.TiC.M9 Trends in Communication 2 ECTS - -
IBLmIBS1.EN2 English Advanced* - 4 ECTS X
IBLmIBS1.EB European Business - 3 ECTS -
IBLmIBS1.IMC International Marketing & Communication - 3 ECTS -
BELE.OR.M10 Operations Research - 4 ECTS -
BEIB.CCM.M10 Cross Cultural Management - 2 ECTS -
BEBE.PJE.M6
BEBE.FIE.M6
BEBE.AEE.M6
BEBE.BCE.M6
BEBE.ZCE.M6
Treasury Management:**
- Project
- Finance
- General Economics
- Business Calculations
- Business Communication
-
-
-
-
-
3 ECTS
3 ECTS
2 ECTS
2 ECTS
1 ECTS
-
CROSS DEPARTMENTAL COURSES
EN-IN-WNID Windesheim and the Netherlands 1 ECTS 1 ECTS X
EN-IN-DLID Dutch Language I: Introduction 3 ECTS - -
EN-IN-DLIM Dutch Language II: Intermediate - 3 ECTS -
EN-IN-DSID Dutch Society I: Introduction 3 ECTS - -
EN-IN-DSIM Dutch Society II: Intermediate - 3 ECTS -
BE.IOE.IA Intercultural Awareness 3 ECTS - -
EN-IN-DRIM Drama and Improvisation*** - 2 ECTS -
For course requirements, please see course information.
* English: all international students who are not native speakers of English must do a Quick Placement Test (QPT) for
English language proficiency. Depending on their score in the QPT, students may be required to take part in one or both of the English courses. The test result is expressed as a score on a 0-100 scale. Result: - 59 or below � English Intermediate and Advanced are compulsory.
- 60-79 � English Intermediate is optional, Advanced English is compulsory. - 80 or higher � Both English Intermediate and Advanced are optional.
** Treasury Management: This class will only take place if there are at least 10 participants. The courses of Treasury
Management can’t be chosen separately. A student is required to choose the whole package.
*** Drama & Improvisation: this class will only take place if there are at least 8 participating students. No more than 16 students can enrol. Places will be allocated on a first come-first served basis.
Note 1. Modifications reserved. Note 2. Please note that you may only submit one learning agreement per semester! In other words: modules offered by
different departments cannot be combined to constitute a single study programme. Note 3. Students can only change optional modules in the first week after the start of each period and only under
submission of written authorization of their home university. Note 4. Students need to choose a package of 30 ECTS per semester, unless our partner university approves with having
less than 30 ECTS (a minimum of 25 ECTS is still required).
Full year; IBS1 Doing Business in the World and IBS2 in Europe
Date: 03 Sept 2012 – 21 June 2013
Code Course Period 1
ECTS
Period 2
ECTS
Obligatory
BUSINESS SCHOOL COURSES: Semester 1
IBLmIBS2.PJ1
IBLmIBS2.PJ2
Project 1 & Project 2 4 ECTS 4 ECTS X
IBLmIBS1.BS Business Skills 1 ECTS 1 ECTS X
IBLmIBS1.EN English Intermediate* 4 ECTS - X
IBLmIBS2.GTI Global Trends and Issues 3 ECTS - X
IBLmIBS2.IBE International Business Environment 3 ECTS - -
BECO.TiC.M9 Trends in Communication 2 ECTS - -
BEIB.TL.M9 International Transport and Logistics 2 ECTS - -
BELE.BRM.M9 Business Research Methods 4 ECTS - -
0 European Policy Law 3 ECTS - -
IBLmIBS1.EN2 English Advanced* - 4 ECTS X
IBLmIBS2.CS Corporate Sustainability - 3 ECTS X
IBLmIBS2.IBM International Business Management - 3 ECTS -
BELE.OR.M10 Operations Research - 4 ECTS -
BEIB.CCM.M10 Cross Cultural Management - 2 ECTS -
0 Scenario Planning and Forecasting - 3 ECTS -
0 Business Ethics - 2 ECTS -
BEBE.PJE.M6
BEBE.FIE.M6
BEBE.AEE.M6
BEBE.BCE.M6
BEBE.ZCE.M6
Treasury Management:**
- Project
- Finance
- General Economics
- Business Calculations
- Business Communication
-
-
-
-
-
3 ECTS
3 ECTS
2 ECTS
2 ECTS
1 ECTS
-
CROSS DEPARTMENTAL COURSES: Semester 1
EN-IN-WNID Windesheim and the Netherlands 1 ECTS 1 ECTS X
EN-IN-DLID Dutch Language I: Introduction 3 ECTS - -
EN-IN-DLIM Dutch Language II: Intermediate - 3 ECTS -
EN-IN-DSID Dutch Society I: Introduction 3 ECTS - -
EN-IN-DSIM Dutch Society II: Intermediate - 3 ECTS -
BE.IOE.IA Intercultural Awareness 3 ECTS - -
EN-IN-DRIM Drama and Improvisation*** - 2 ECTS -
Code Course Period 3
ECTS
Period 4
ECTS
Obligatory
BUSINESS SCHOOL COURSES: Semester 2
IBLmIBS1.PJ1
IBLmIBS1.PJ2
Project 1 & Project 2 4 ECTS 4 ECTS X
IBLmIBS1.BS Business Skills 1 ECTS 1 ECTS X
IBLmIBS1.EN English Intermediate* 4 ECTS - X
IBLmIBS1.EU European Union 3 ECTS - X
IBLmIBS1.EBC European Business Cultures 3 ECTS - X
BEIB.TL.M9 International Transport and Logistics 2 ECTS - -
BELE.BRM.M9 Business Research Methods 4 ECTS - -
BECO.TiC.M9 Trends in Communication 2 ECTS - -
IBLmIBS1.EN2 English Advanced* - 4 ECTS X
IBLmIBS1.EB European Business - 3 ECTS -
IBLmIBS1.IMC International Marketing &
Communication
- 3 ECTS -
BELE.OR.M10 Operations Research - 4 ECTS -
BEIB.CCM.M10 Cross Cultural Management - 2 ECTS -
BEBE.PJE.M6
BEBE.FIE.M6
BEBE.AEE.M6
BEBE.BCE.M6
BEBE.ZCE.M6
Treasury Management:**
- Project
- Finance
- General Economics
- Business Calculations
- Business Communication
-
-
-
-
-
3 ECTS
3 ECTS
2 ECTS
2 ECTS
1 ECTS
-
CROSS DEPARTMENTAL COURSES: Semester 2
EN-IN-WNID Windesheim and the Netherlands 1 ECTS 1 ECTS X
EN-IN-DLID Dutch Language I: Introduction 3 ECTS - -
EN-IN-DLIM Dutch Language II: Intermediate - 3 ECTS -
EN-IN-DSID Dutch Society I: Introduction 3 ECTS - -
EN-IN-DSIM Dutch Society II: Intermediate - 3 ECTS -
BE.IOE.IA Intercultural Awareness 3 ECTS - -
EN-IN-DRIM Drama and Improvisation*** - 2 ECTS -
For course requirements, please see course information. * English: all international students who are not native speakers of English must do a Quick Placement Test (QPT) for
English language proficiency. Depending on their score in the QPT, students may be required to take part in one or both of the English courses. The test result is expressed as a score on a 0-100 scale. Result: - 59 or below � English Intermediate and Advanced are compulsory.
- 60-79 � English Intermediate is optional, Advanced English is compulsory. - 80 or higher � Both English Intermediate and Advanced are optional.
** Treasury Management Autumn : Exchange students will follow the courses together with the Dutch students.
The courses of Treasury management can be chosen separately. It is preferable to follow the whole package of Treasury Management. When you choose the Project from the Treasury Management courses you are required to also follow the Treasury Management courses Finance and General Economics. Treasury Management Spring: This class will only take place if there are at least 10 participants. The courses of Treasury Management can’t be chosen separately. A student is required to choose the whole package.
*** Drama & Improvisation: this class will only take place if there are at least 8 participating students. No more than 16 students can enrol. Places will be allocated on a first come-first served basis.
Note 1. Modifications reserved. Note 2. Please note that you may only submit one learning agreement per semester! In other words: modules offered by
different departments cannot be combined to constitute a single study programme. Note 3. Students can only change optional modules in the first week after the start of each period and only under
submission of written authorization of their home university. Note 4. Students need to choose a package of 30 ECTS per semester, unless our partner university approves with having
less than 30 ECTS (a minimum of 25 ECTS is still required). Note 5. Full year students cannot choose the same course in autumn / spring semester.
Course information 2012 - 2013 A – Z
Business Ethics In this course moral dilemmas and value conflicts in everyday life, in
corporations and in politics are addressed in an interactive and
challenging manner. Not only the history of European ideas are tackled,
but students are also familiarized with core values within the EU and
subsequent value conflicts. Students gain awareness in the value of
pluralism and moral dilemmas.
From a business point of view global ideas such as Corporate Social
Responsibility, sustainability and international HRM are discussed –
students are requested to adopt different business roles such as NGO
representatives, small and medium sized enterprises spokespersons and
government officials. You may even find out that doing business ethically
is actually possible!
Business Research Methods A student’s final thesis in Business Logistics always results in conclusions
and recommendations concerning managerial decision-making (in a
logistic context). Although the decision-making environment has become
more complicated now-a-days, business research tools have become
more sophisticated as well and improvements in information technology
have served to streamline the research process. At the same time
operations management and the control of logistic processes are
changing: Lean Logistics and Supply Chain Management are evolving
topics: integrations of decisions in all functional areas will prevent sub
optimization.
Attention will be paid to precisely to those topics: Decision Theory,
Waiting Line Theory and Simulation models, Multidimensional Pareto
Analysis, Surveys, Sampling, Validity and Reliability, Measurement and
Measurement Scales, Correlation Analyses, Research Report
components, Lean Logistics, Integrated decision-making (Management
Game).
Business Skills The Business Skills course is divided into Business Meetings and Business
Presentations. After the presentation skills part students have increased
their presentation skills in English and working in an international
business setting, based on the Anglo Saxon presentation culture. They
have learnt how to ask questions and how to respond to questions of the
audience. They have practised presentations in pairs and how to
cooperate in a presentation. After the meeting skills part students have
increased their skills in running a meeting, contributing to the agenda
and defending a topic in a meeting. They have learnt how to introduce a
topic, how to summarise the main points and how to move on to a next
topic on the agenda. Students have experienced the importance of space
and table arrangements in a meeting.
Entry Requirements: -
Assessment: written exam
ECTS: 2
Level: Advanced
Comments: -
Entry Requirements: -
Assessment: Exam, Management game
& participation
ECTS: 4
Level: Bachelor
Comments: -
Entry Requirements: Basic
presentation skills and intermediate English
Assessment: Portfolio & report.
ECTS: 2
Level: Advanced
Comments: -
Corporate Sustainability Corporate social responsibility and reputation management seem to be
the magic words these days. And it is true; in today's increasingly
globalised world, building reputation is important not just for
multinational corporations and business leaders, but even for countries
and their leaders. Companies will have
to act responsibly towards their clients, their employees, the
environment and the countries or regions they are active in. Reputations
are becoming more and more important as an enduring source of
competitive advantage. In today’s globalising world, where internet plays
a vital role, companies cannot hide. Citizens have an increasingly
important influence and voice in response to actions and behaviour in
other countries. The rise of tens of thousands of non-governmental
organisations (NGOs) and the global spread of the Internet have become
powerful instruments, powerful in informing and empowering citizens
and powerful in influencing a country's image among international
audiences. Some people think that a strong reputation can be built on a
smart advertising campaign, but reputation is not about communication
alone. To be able to communicate a positive message, the company will
have to behave in a responsible way and earn a good reputation.
- The student knows the role and importance of reputations for
corporations;
- The student knows what corporate social responsibility entails;
- The student can describe and address corporate social
responsibility/business ethics from different stakeholders
perspectives;
- The student can translate global issues and trends into social
corporate responsibility and reputation policy;
- The student knows how to measure reputations, using the
reputation quotient model;
- The student knows the five principles of reputation management
and he can use this to analyse the communication of a company;
- The student can advise on the management of the reputation of a
company;
- The student knows the role of international agreements on
corporate social responsibilty.
Cross Cultural Management Students learn about cultures in organisations in different countries.
They learn about the influence of national culture in organizations and
how cultures influence communication. Students learn to look at these
topics from the perspective of international relation managers. They can
apply the knowledge on international marketing as such this discipline is
supporting the project in this minor.
- The student is capable of thinking in different cultural models;
- The students can apply the knowledge gained in this module to the
activities related to the project;
- The student applies the knowledge and insights in the training
intercultural negotiation styles;
- The student is capable of analysing case studies in the book using
different models;
- The student knows the concept of cultural dilemmas and has
practised with some ways of dealing with cultural dilemmas.
Entry Requirements: -
Assessment: Written examination
ECTS: 3
Level: Advanced
Comments: -
Entry Requirements: The students
have some knowledge about differences in
cultures and they are aware of the influence
of cultures on doing business and on working
in an international team. Students can built
on their experience from studying abroad
and working as trainee in internationally
operating companies.
Assessment: Written examination &
participation
ECTS: 2
Level: Bachelor
Comments: -
English Advanced Students will be trained in the four basic language skills: Reading,
Writing, Listening and Speaking in a general business context.
- For Reading students will have to study different texts dealing with
general business topics. General comprehension questions need to
be answered and knowledge of relevant English business
vocabulary is tested.
- In the Writing classes students learn how to write well-structured
texts. Students are also taught how to write clearly and in
grammatically correct English. Theory is put into practice by means
of writing assignments in which different writing formats (letters,
reports, e-mails, memos, offers, summaries etc.) are used. In order
for the students to be able to do so successfully, the essentials of
English grammar are taught and practised by means of various
grammatical exercises.
- In the Listening classes liberal use will be made of podcasts and
other audio material, provided by the instructor, but also collected
by students. Also, students will work on an individual audio file
outside of class.
- Speaking will be practised in formal presentations to be delivered
by students individually, as well as by a number of short role plays
involving specific professional situations (e.g. human resources), as
well as in group discussions on current issues.
English Intermediate In order to be able to do business in an international environment
successfully, students need to have a good command of the English
language. A good command starts with good grammar, an extensive
(business) vocabulary and a good pronunciation of the language, as
these will help to avoid ambiguity in business communication. The
course is split up into two different parts: written and oral
communication, one part dealing with reading and writing and the other
part with speaking and listening.
The curriculum of the ‘written communication’ classes focuses on how to
write proper business letters. Business vocabulary is presented in the
various texts.
In the ‘oral communication’ classes students will train their speaking
skills and listening skills on the basis of role plays. They will also be asked
to moderate a group discussion on a business topic in English. Listening
skills will be practised by means of audio and video material presented in
class. In both parts of this course – written and oral – grammatical issues
may be explained briefly on demand, or where considered relevant.
Entry Requirements: CEF A2/B1 level
Assessment: t.b.a.
ECTS: 4
Level: Advanced
Comments: all international students
who are not native speakers of English must
do a Quick Placement Test (QPT) for English
language proficiency. Depending on their
score in the QPT, students may be required
to take part in one or both of the English
courses. The test result is expressed as a
score on a 0-100 scale. Result: 59 or below
� English Intermediate and Advanced are
compulsory. 60-79 � English Intermediate
is optional, Advanced English is compulsory.
80 or higher � Both English Intermediate
and Advanced are optional.
Entry Requirements: CEF A2 level.
Assessment: t.b.a.
ECTS: 4
Level: Advanced
Comments: all international students
who are not native speakers of English must
do a Quick Placement Test (QPT) for English
language proficiency. Depending on their
score in the QPT, students may be required
to take part in one or both of the English
courses. The test result is expressed as a
score on a 0-100 scale. Result: 59 or below
� English Intermediate and Advanced are
compulsory. 60-79 � English Intermediate
is optional, Advanced English is compulsory.
80 or higher � Both English Intermediate
and Advanced are optional.
European Business International trade has become a major factor of economic growth and
prosperity across the globe. The EU is the largest trading power in the
world even excluding intra-EU trade. There has been strong growth in
exchanged EU goods with virtually all countries and regions. Other
important partners are Russia, Poland, Norway, Turkey, Hong Kong,
China and South Korea. As a group, the industrialised countries account
for more than half of the total extra-EU trade. The balance of trade
differs from country to country but certain trends can be noted. In the
last few years the EU has had a trade surplus with non-EU Europe, the
USA and Canada. The positive balance with Central and Eastern
European countries has been growing particularly fast. By contrast, there
is a negative trade balance with China and Japan, and large increases in
imports from South-East Asia suggest that countries from this region
may soon join the club of net exporters to the EU. The EU also runs a
deficit in trade with Africa.
Subjects to be covered in this course:
- External trade policy of the EU;
- The pattern of trade;
- The EU as a trade power;
- The European Union and Central and Eastern Europe;
- The European Union and the Developing World;
- Trade preferences;
- Economic relations with the Triad and emerging economies;
- Prospects for future relations;
- How the EU's single market benefits you.
European Business Cultures In this course students will learn to understand the need for cultural
sensitivity in doing business, the effect of insensitivity, and the influence
of different attitudes towards cultures. Students will practise cultural
concepts such as: attribution, time, space, language, non-verbal
communication, etiquette, perception (use of colours, sounds and
smells, advertising, use of pictures and words).
Students have to research different frameworks which support the study
of cultures. The content will be a frame work for studying business
cultures in Europe. Students will learn to relate new concepts of
important cultural aspects to European business cultures.
European Policy Law What does a truly common market actually entail? What legal
implications are to be considered? How does European Union Law work
in real life? Questions like these – and more! – will be tackled during this
course on European Policy Law.
These lectures provide an in-depth look into the European Union,
European legislation, European Community law, and free movement of
goods, persons and services within the European Union. Equally,
Competition Law will be addressed. As legislation and political reality
within the Union are changing rapidly, this course addresses new key
developments in a highly practical and challenging way .
Entry Requirements: -
Assessment: written examination
ECTS: 3
Level: Advanced
Comments: -
Entry Requirements: -
Assessment: Exam & participation
ECTS: 3
Level: Advanced
Comments: -
Entry Requirements: -
Assessment: Exam
ECTS: 3
Level: Advanced
Comments: -
European Union To understand the European Union it is essential to place it in its
economic and historic context. The European Union (EU) has become
involved in a host of policies that affect many aspects of the economic
and social activities of the member states. The EU has achieved a
remarkable degree of integration among its member states. The EU has
become one of the most important economic blocks in the world.
Therefore the EU plays a major part in global economic arrangements
and it shall increase its role on the economic and political stage in the
coming decades. During this block of 10 weeks we will mainly focus on
the international aspects of the EU.
Students understand and are able to explain:
- the origins and development of the EU;
- the foundations of the EU;
- the internal policies of the EU.
Global Trends and Issues Due to mainly technological developments, the world is becoming a
global village. The term Globalization is very often used to refer to
economic globalization, that is integration of national economies into
the international economy through trade, foreign direct investment,
capital flows, migration, and the spread of technology. But globalization,
and the effects of it, is more than only "economic" in nature. It is a
combination of economic, technological, socio cultural and political
forces.
The most revolutionary aspect of globalization is the way people around
the world can connect with each other through the use of new media. In
this way, civil movements, pressure groups, NGO's can address issues
and put them on a global agenda. Issues, such as child labour, used to be
issues which were relevant to a minority of citizens but are now global
issues. Therefore companies have to take them seriously. It is hard
these days to stop the dissemination of information; and if, for example,
a political power tries to do so, it will be criticised.
This means companies and multinationals have to monitor the
development of trend and issues in order to be able to manage them
correctly. Trends and issues, if handled well, can lead to profit. The Body
Shop is a well known example of this.
As global trends and issues change over time, literature is not very up to
date with examples. Students will contribute to the construction of a
special Wiki, called "Global Trends & Issues"
(http://globaltrends.wetpaint.com/).
Learning objectives
1. The student knows what trends and issues are, how they develop
and how they can be monitored and managed
2. The student can describe and explain the major global trends and
issues using the People, Planet, Profit (PPP) and the DESTEP model
(Demographic, Economic, Social-cultural; Technological, Ecological
and Political).
3. The student can describe the main relevant trends and issues for
the future sustainability of the multinational company of the
project, illustrate how these trends and issues developed and which
stakeholders are involved.
Entry Requirements: -
Assessment: Written examination
ECTS: 3
Level: Advanced
Comments: -
Entry Requirements: -
Assessment: Assignment & exam
ECTS: 3
Level: Advanced
Comments: -
International Business Environment In the past decades the international flow of goods and capital have
shown strong growth. Many companies have developed a strategy to
cope with the internationalisation. They aim to sell more of their
products and services to foreign markets. In a foreign country
enterprises have to cope with a different environment. The
demographic, political, legal, cultural and economical environment may
differ strongly from the home market. Studying the international
business environment helps the student to analyse the international
environment and subsequent entrepreneurial risks. The result of this
analysis can be translated into practical enterprises policies (the subject
of the module International Business Management) . The following
topics and issues will be covered:
- Globalization and international business;
- The cultural and legal environments of business;
- The economic environment;
- Globalization and society;
- International trade and factor mobility theory;
- Government influence on trade;
- Cross national cooperation and agreements;
Global foreign exchange and capital markets;
- The determination of Exchange Rates.
International Business Management In the past decades the international flow of goods and money has
shown a strong growth. Many companies have developed a strategy to
cope with internationalisation. They aim to sell more of their products
and services to foreign markets. Students will learn how to shape the
internationalisation strategy of a company and how to manage the
company in the light of an ever-changing external (international)
environment. The following subjects and issues will be covered:
- The strategy of international business;
- Country evaluation and selection;
- Export and import strategies;
- Direct investment and collaborative strategies;
- Global Marketing;
- Global manufacturing and supply chain management;
- International accounting issues;
- The multinational finance function;
- Human resource management.
International Marketing & Communication The module provides students with a comprehensive overview of
international marketing. It introduces basic marketing concepts, theories
and principles and then examines the main influences on marketing such
as the environment in which modern firms compete. Core marketing
strategy issues focus on segmentation and positioning and the marketing
mix. Emerging issues, mainly technological, impacting marketing’s future
are considered. The modules is given based on marketing cases which
students have to analyse and present to the class. Assessment:
combination of exam and group portfolio of cases. Topics covered:
- The decision whether to internationalize;
- Deciding which markets to enter;
Deciding how to enter a foreign market;
- Designing the global marketing programme;
- Implementing and coordinating the global marketing programme.
Entry Requirements: -
Assessment: Exam
ECTS: 3
Level: Advanced
Comments: -
Entry Requirements: -
Assessment: Exam
ECTS: 3
Level: Advanced
Comments: -
Entry Requirements: -
Assessment: t.b.a.
ECTS: 3
Level: Advanced
Comments: -
International Transport & Logistics Introduction into international logistics. The different stages in the
logistic process of international trade are discussed. The emphasis will
be on aspects such as: INCO terms, different ways of transportation,
administration of international trade, the role of the customs office etc.
The logistical problems with international outsourcing and off shoring
will also be discussed. Students have to have a basic knowledge of
logistics and international trade and marketing. Teaching methods:
lectures, workshop, discussion, assignments. Assessment: case study,
presentation, examination.
Operation Research Each logistic system contains waiting time. Each logistic problem is an
allocation problem of waiting times, whether it concerns waiting time of
products (stock), machines (under loading), or customers (late delivery).
Some of these problems can be dealt with analytically; however,
problems with increasing complexity and uncertainty cannot be solved
that way. In those cases simulation with a computer model can help.
Topics in lectures:
- Computer simulation;
- Use of simulation;
- The essence of logistic simulation;
- Setting up a simulation study;
- Basic statistics;
- Probability distributions;
- Statistical analysis of results;
- Verification and validation.
Topics in practice:
- Enterprise Dynamics background;
- First contact with Enterprise Dynamics;
- Model building basics;
- Analyzing the results;
- Playing with strategies;
- Case studies in production, transport, physical distribution, health
care.
Project 1 IBS1 Students are confronted with a realistic international business case
which they have to solve with their group in a short period of about 7
weeks. Following a client briefing the groups work independently on the
assignment. The project group writes a realistic business report, which is
then defended in a final presentation to a jury consisting of company
staff and lecturers. During the process an experienced tutor from
Windesheim coaches the group and monitors the progress on the
assignments.
Students will work together in multicultural groups (groups of 5
students.) which requires responsible behaviour from all group
members. A requirement for working in a multicultural project team is a
flexibility to cope with differences in language proficiency, skills,
knowledge and culture. A new project assignment will be given each
period.
Entry Requirements: Basis knowledge
of logistics and international trade &
marketing
Assessment: Written examination,
presentation & case study
ECTS: 2
Level: Bachelor
Comments: -
Entry Requirements: -
Assessment: t.b.a.
ECTS: 4
Level: Advanced
Comments: Projects 1 & 2 make up one
obligatory course.
Entry Requirements: -
Assessment: t.b.a.
ECTS: 4
Level: Advanced
Comments: Projects 1 & 2 make up one
obligatory course.
Entry Requirements: Logistic
background
Assessment: Exam, Assignment &
participation
ECTS: 4
Level: Bachelor
Comments: -
Objectives of this project:
- Appreciation of the importance of culture in international business
strategy;
- Understanding business concepts and techniques in an
international context;
- Understanding communication concepts and techniques in an
international context;
- Appreciation of managers’ concerns in an international business
environment;
- Application of relevant concepts (via case study work) to enable
problems to be addressed;
- Evaluation of the risks and opportunities associated with operating
in an international environment.
Project 1 IBS2 The international environment of
global business During the project the student executes the following tasks:
- Description and analysis of a multinationally operating company
from a stakeholders approach. Students evaluate the performance
of the company from the perspective of the various stakeholders,
such as management, share holders, customers, suppliers,
employees, public authorities and non-profit organisations;
- Analysis of the international environment of the company (also
using the stakeholder approach);
- Identification of trends and issues that are relevant to the company
(whereby students distinguish between regional and global trends
and issues);
- Appraisal of how the company deals with the identified trends and
issues in order to keep its stakeholders happy.
Project 2 IBS1 Students are confronted with a realistic international business case
which they have to solve with their group in a period of about 7 weeks.
After a client briefing the groups will work independently on the
assignment. The project group writes a realistic business report. It is
defended in a final presentation to a jury consisting of lecturers and
company staff. Location is usually at the office of the client. During the
process an experienced tutor from Windesheim coaches the group and
monitors the progress on the assignments.
Students will work together in small multicultural groups (groups of
about 5). Working in small groups requires responsible behaviour from
all members of the group. Working in a multi cultural project team
requires from each project member a flexibility to cope with the
differences in the level of language, skills, knowledge and culture.
Objectives of this project:
- Appreciate the importance of culture in international business
strategy;
- Understand business concepts and techniques in an international
context;
- Understand communication concepts and techniques in an
international context;
- Appreciate the concerns of managers in an international business
environment;
- Apply relevant concepts (via case study work) to enable problems
to be addressed;
Entry Requirements: -
Assessment: t.b.a.
ECTS: 4
Level: Advanced
Comments: Projects 1 & 2 make up one
obligatory course.
Entry Requirements: -
Assessment: t.b.a.
ECTS: 4
Level: Advanced
Comments: Projects 1 & 2 make up one
obligatory course.
- Evaluate the risks and opportunities associated with operating in an
international environment.
Each period a new project assignment will be given.
Project 2 IBS2
The international environment of global business Students analyse in detail the reputation of the multinational on the
main drivers of reputation and the fundaments of a strong reputation.
They will use the results from project part 1, the Profit, People, Planet
Triangle, and two reputation models (RQ-model and the star-model) for
this part of the project. They will analyse from a multi-stakeholder
perspective.
On the basis of the analysis results, the students will describe the current
reputation of the company and make a plan on how to improve the
reputation (both on behavioural as on communication level; be good and
tell it or even better let others tell it). The student is able to:
- Analyse the reputation of a multinational on the basis of reputation
models. This analysis makes use of the analysis which was
performed in the first part of the project (period 3);
- Assess and describe the reputation of the multinational from the
perspective of different stakeholders (shareholders; employees;
consumers; media; suppliers/competitors; civil society;
government);
- Analyse the communication media of the multinational on the
fundaments of reputation management (authenticity; visibility etc);
- Analyse media content (lexis nexis) and "social media content"
(consumer generated content);
- Write a strategic and operational plan on how to keep and/ or
improve the reputation of the multinational in terms of Profit,
People and Planet;
- The plan includes advice on the communication as well as
fundaments of a strong reputation;
- Develop a short (3 minutes) movie in which the central values
(corporate story) of the multinational is communicated to the
consumer group;
- Present the advice to the Board of Directors of the multinational (in
this case the lecturers of the project);
- Work effectively in a multicultural project team.
Entry Requirements: -
Assessment: t.b.a.
ECTS: 4
Level: Advanced
Comments: Projects 1 & 2 make up one
obligatory course.
Scenario Planning and Forecasting Market and sales forecasting play a role in a number of areas of
company planning. Forecasts of the economic environment and markets
enable corporate planners to steer the future course of the company. In
this course product and market plans are developed and discussed in
order to set company objectives and establish budgets for promotion
and sales. Students will gain insight in scenarios to enter new markets,
or their withdrawal from those offering limited opportunities.
Equally, the role of sales plans are tackled in a highly hands-on manner,
as they cannot be drawn up in isolation - they represent a share of the
total market which can realistically be attained. Following the sales plan,
production planning and financial planning and forecasting will be
discussed interactively during this course. Students will find out that
when using scenario planning realistically, a company’s future will be a
little less uncertain – even in economically challenging times.
Treasury Management Project Students learn to deal with the following aspects of Treasury
Management by means of a case study: a credit application, networking
capital management, cash management and interest rate perception,
interest rate management, currency perception and currency risk
management. This subject also covers aspects such as financial analysis,
financial statements and cash flow statements. Students also gain social
and communicative skills through chairing and participating in meetings.
The Treasury Management projects consists of the following modules:
business finance, international money economics and treasury
management. The three components are interrelated as to content and
are offered as a whole.
Treasury Management Finance Students learn to deal with the following aspects of Treasury
Management by means of a case study: a credit application, networking
capital management, cash management and interest rate perception,
interest rate management, currency perception and currency risk
management. This subject also covers aspects such as financial analysis,
financial statements and cash flow statements. Students also gain social
and communicative skills through chairing and participating in meetings.
The Treasury Management projects consists of the following modules:
business finance, international money economics and treasury
management. The three components are interrelated as to content and
are offered as a whole.
Entry Requirements: -
Assessment: Exam
ECTS: 3
Level: Advanced
Comments: -
Entry Requirements: Financial
background
Assessment: t.b.a.
ECTS: 3
Level: Advanced
Comments: -
Entry Requirements: Financial
background
Assessment: Exam
ECTS: 3
Level: Advanced
Comments: -
Treasury Management General Economics In the course General Economics a framework is provided that helps
students analyze a company's financial environment. At the end of the
course students will be able to make a qualitative estimation of a
company's risk at the money market, the capital market and the foreign
exchange market. Students will also be able to formulate suggestions on
how to cope with these risks.
Treasury Management Business Calculations Anyone who wants to be efficient in doing business needs to have strong
calculation skills. In the business calculations course the mathematics
behind different business and finance subjects are presented.
The course provides you with a sound basis to be effective in doing
advanced calculations in corporate finance, business administration and
(general) economics. In seven weeks the students are trained in making
business calculations. In the lectures the theory will be explained by
using business and finance examples. On top of that, the student will be
working on problems selected by the lecturer during the lessons.
The book used is Mathematics in Investment and Credit (Samuel A.
Broverman, 4th
edition). Furthermore a reader, consisting of theory on
economical lifetime calculation, will be made available. The exam is a
written exam; three or four cases need to be solved in a step by step
manner.
After completing the course, the students should be experienced in:
interest calculations (compound and simple interest), bond valuation,
determining the present value and future value, calculations concerning
annuities and other loan types, making amortization schedules ,
determining the capitalized value of an asset and calculating the
economic lifetime of durable goods.
Treasury Management Business Communication Students will practise the Anglo Saxon way of making a business report.
They learn the skills needed to effectively write a business report that
meets the current international standards.
As assessment the student writes a business report in which conclusions
and recommendations concerning managerial decision-making are
presented in a logical context . The topics used will be linked to business
and economics.
Entry Requirements: Financial
background
Assessment: Exam
ECTS: 2
Level: Advanced
Comments: -
Entry Requirements: Financial
background
Assessment: Exam
ECTS: 2
Level: Advanced
Comments: -
Entry Requirements: Financial
background
Assessment: t.b.a.
ECTS: 1
Level: Advanced
Comments: -
Trends in Communication This course will develop an advanced understanding of digital
communication, technology, concepts, trends and applications in order
to advise on digital communication activities, resources and policy. The
course will examine a range of theories related to digitization and digital
technology and relate them to communication management. You will
use these theories in your assignments.
Entry Requirements: -
Assessment: Online paper and active
participation
ECTS: 2
Level: Bachelor
Comments: -