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WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. J O m S O N Federal Trade Commission 600 Pennsylvania Avenue, N.W. Mail Drop NJ-32 12 Washington, D.C. 205 80 ATTOMEYS FOR PLAINTIFF (ph) 202-326-2 125 (Evans) (ph) 202-326-3 115 (Johnson) (fax) 202-326-3259 IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF FLORLDA TAMPA DIVISION FEDERAL TRADE COMMISSION, Plaintiff, NUTRITION GU & PRODUCTS, LNC. Defendants. Case No. COMPLMNT FOR PERMANENT IN AND B OTHER EQUITABLE mLEF Plaintiff, the Federal Trade Commission (""FC" or "Commission"), through its undersi~ed attomeys, for its Complaint alleges: 1. Plaintiff FTC brings this action under Section 13(b) of the Federal Trade Commission Act ("FTC Act"), 15 U.S.C. 5 53(b), to secure injunctive and other equitable relief against defendants for engaging in deceptive acts or practices and false advertising in violation of Sections 5(a) and 12 of the FTC Act, 15 U.S.C. $5 45(a) and 52.

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Page 1: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue, N.W. Mail Drop NJ-32 12 Washington, D.C. 205 80 ATTOMEYS FOR PLAINTIFF (ph) 202-326-2 125 (Evans) (ph) 202-326-3 1 15 (Johnson) (fax) 202-326-3259

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF FLORLDA

TAMPA DIVISION

FEDERAL TRADE COMMISSION, Plaintiff,

NUTRITION GU & PRODUCTS, LNC.

Defendants.

Case No.

COMPLMNT FOR PERMANENT IN AND

B

OTHER EQUITABLE m L E F

Plaintiff, the Federal Trade Commission (""FC" or "Commission"), through its

unders i~ed attomeys, for its Complaint alleges:

1. Plaintiff FTC brings this action under Section 13(b) of the Federal Trade

Commission Act ("FTC Act"), 15 U.S.C. 5 53(b), to secure injunctive and other equitable

relief against defendants for engaging in deceptive acts or practices and false advertising in

violation of Sections 5(a) and 12 of the FTC Act, 15 U.S.C. $ 5 45(a) and 52.

Page 2: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

JURISDICTION AND VENUE

2. This Court has jurisdiction over this matter pursuant to 15 U.S.C. $5 45(a), 52,

and 53(b) and 28 U.S.C. Ij§ 1331, 1337(a), and 1345.

3. Venue in this District is proper under 15 U.S.C. Ij 53(b) and 28 U.S.C. 5 1391(b)

and (c).

PLAINTIFF

4. Plaintiff, the Federal Trade Commission, is an independent agency of the United

States Govement created by statute. 15 U.S.C. $5 41 -58. The Commission enforces

Section 5(a) of the FTC Act, 15 U.S.C. Ij 45(a), which prohibits unfair or deceptive acts or

practices in or affecting commerce. The Commission also enforces Section 12 of the FTC

Act, 15 U.S.C. 5 52, which prohibits false advertisements for food, drugs, devices, services,

or cosmetics in or affecting comerce . The Commission, through its own attomeys, may

initiate federal district court proceedings to enjoin violations of the FTC Act and to secure

such equitable relief, including consumer redress, as may be appropriate in each case. 15

U.S.C. 5 53(b).

DEFENDWNTS

5. Defendant Sunny Health Nutrition Technology & Products, Inc. (""S"), which

also has done business as SHN Tech, Inc., is a Virginia corporation with its current principal

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Page 3: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

office or pIace of business at 1 1522 Misty Isle Lane, Riverview, FL 33569. SWN transacts

business in this district.

6. Defendant Sunny Sia ("Sia") is President and sole owner of SHN. At all times

relevant to this Complaint, acting individually or in concert with others, Mr. Sia has

fomulated, directed, controlled, or participated in the policies, acts, or practices of SlrTN,

including the acts or practices alleged in this Complaint. Mr. Sia transacts business in this

district.

COMMERCE

7. The acts and practices of defendants alleged in this Complaint have been in or

affecting commerce, as "commerce" is defined in Section 4 of the FTC Act, 15 U.S.C. 5 44.

DEFENDANTS9 COURSE OF CONDUCT

8. Since at least 2003, and at all times relevant to the Complaint, defendants SI-IN

and Sia have manufactured, labeled, advertised, offered for sale, sold, and distributed

products to the public throughout the United States, including HeightMaxTM Concentrate,

WeightMaxTM Plus, Liposan Ultra Chitosan Fat Blocker, and Osteo-Vite. Defendants

primarily advefiise and offer the products for sale throu& radio ads, magazine ads, and the

Internet sites w\v~v.heitzlntmax.co~n and \t.w~?:.si^~ntech.co~n.

Page 3 of 20

Page 4: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

NIEZGWTMAXTM CONCENTRATE AND WEIGWTMAXTM PLUS

9. WeightMaxTM Concentrate and HeightMaxTM Plus ("the HeightMax products9')

are dietary supplements. HeightMaxTM Concentrate is labeled as containing Vitamin A (50%

palmitate, 50% beta-carotene) (15,000 W), Vitamin D (as cholecalciferol) (400 IU), Vitamin

C (as L-ascorbic acid) (300 mg), Korean Ginseng extract (50 mg), American Ginseng extract

(50 mg), Siberian Ginseng extract (50 mg), Ginkgo Biloba (50 mg), and other ingredients.

HeightMaxTM Plus is labeled as containing Calcium (as calcium carbonate & gluconate-

chelate) (1000 mg), Iron (as ferrous-chelate) (1 -5 mg), Magnesium (as magnesium oxide)

(500 mg), Taurine (250 mg), L-argjinine (250 mg), and other ingredients. Hei@tMaxTM

Concentrate and HeightMaxTM Plus are sold together for $59.00 plus shipping and handling

for a 30-day supply.

10. To induce consumers to purchase the Hei@tMax products, defendants SHN and

Sunny Sia have dissemi~lated or have caused to be disseminated advertisements in English

and Spanish including but not necessarily limited to the attached Exhibits A-H. These

advertisements contain the following statements, among others:

Radio Advertising

a. 60-Second Radio Advertisement (Exhibit A, h-mscript; Exhibit B, recording)

If you are between the ages of 12 and 25 and are concerned about your height, you have found the answer to your prayers. If you are the parent of someone between the ages of 12 and 25, we congratulate you on taking your child's height concerns seriously and we assure you that you have discovered a safe, effective, all-natural product.

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Page 5: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

HeightMax is a scientifically proven, revolutionary height-enhancing supplement . . . .

Thousands have already began [sic] reaching their fullest height potential. Call today. . . .

Jeffrey Chan of San Francisco, California, bad this to say.

A friend of mine saw an ad about HeightMax and excitedly told me about it. . . .

Six months after, I'm three inches taller.

b. 60-Second Spanish Radio Advertisement (Exhibit C, transcript; Exhibit I), recording)

Height Max is a supplement that enhances the height of individuals between the ages of twelve and twenty-five, and maximizes their growth potential. . . . My daughter Jennifer takes it and she's grown faster. She's taller with Height Max.

Order it today and be much taller with Weight Max.

Ma~azine Advertising

c. Magazines, Maxim and Blender (Exhibit E)

Crow Taller with WeightMax

Supplements for young adults (for people ages 12 to 25)

Page 5 of 20

Page 6: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

Internet Advertising

d. Website, www.heightmax.com (Exhibit F, website and Exhibit C, translation of Spanish-language pages of website)

[Lead Banner of Each Web Page]

MAXIMLZE YOUR HEIGHT TO THE FULLEST! For 12 to 25 year old height and health conscious consumers only. HeightMax

[Body Text]

HeightMaxTM - Formulation For Maximum Human Growth

The market is full of products and services that claim to promote human growth. Some of these methods include receiving homone injections. Some are herbal supplements with outrageous promises and no money-back guarantee. The homone injections can cost as much as $16,000 per treatment. The herbal supplements are poorly researched and have limited, if any impact at all.

It took more than five years for our scientists to research, study, develop and test the efficacy of our proprietary formula - a combination of the most potent and effective vitamins, minerals, amino acids and herbal medicines available. Our researchers utilized the utmost care and met our exacting standards to ensure our product is safe, effective and affordable.

Thousa~lds of adolescents and young adults have already began [sic] reaching their fullest height potential by using our product twice per day. They are happier, healthier, and have greater self-confidence thanks to height Max^^.

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Page 7: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

WHAT TO EXPECT

In our clinical studies, we have found that regular intake of HeightMax." in a six month period has resulted in a 10% to 25% gain in height versus subjects who did not take HeightNax~~. These controlled trials used subjects that are of the same gender, race, lifestyle (e.g. diet, exercise, mount of sleep) and socio-economic background. The height advantage for subjects who took HeightMax." for more than a year was even more astounding with growth at a rate of 20% to 35% greater than those who did not take height Max^^ .

height Max^^ INCREASES LEAN BODU NIASS WHILE REDUCING BODU FAT.

weight Max^^ increases lean body mass while reducing body fat by inducing faster, more efficient metabolism. By stimulating the production of growth hormones, HeightMax'" indirectly speeds up the metabolic process, resulting in the burning of greater calories and maxlmlzlng synthesis of protein and carbohydrates.

OUR GOMIPANU'S PHILOSOPHY . . . .

Our research center and laboratories provide the cuMing edge nutritional technology behind I-leightmax~~. Rigorous tests and trials are undertaken to produce the most -potent, safest fomulation in health supplements. HeightMax." formulation is designed with the latest scientific knowledge and researell that is focused on the pre- and post- puberly growth stage of individuals.

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TESTIMONIALS

My name is William Thomson, Ph.D., Research Scientist and part owner of height Max^^. height Max^^ is a revolutionary height enhancing formula that combines many years of research as well as traditional oriental herb supplements. . . .

. . . After getting my Ph.D. in BiochemisQ, I decided to put my attention to the discovery of a "miracle" potion.

After years of research and clinical trials, height Max^^ was born. In 2001 we launched height Max^^ and it quickly gained recognition in our local area. Since then, thousands of young adults are thanking us-HeightMax' creators-for giving them a chance-a really solid chance of being taller!

William Thomson, Ph.D. Washington, D.C.

[Slince taking Weigl~tMax~~, I was able to gain 2 more inches in 6 months time. . . .

Nancy T. 20 years old

Philadelphia, PA

[M]y ~ i e n d s who are now taking HeightMax, have grown about 2 inches in a months time. . . .

Elva K. & Sunil K. Bombay, India

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Page 9: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

Grew 2 inches in a span of 2 months. Exactly an inch a month. . . . Jose Vega

23 years old Miami, Florida

11. Consumers may purchase the height Max^^ products over the Internet or by calling

a toll-free number. When a consumer calls the toll-&ee number to inquire about

F-leightMax~~, the SHN sales representative makes a presentation based upon a script

contained in an SHN customer service training manual. The script (Exhibit H) contains,

among other things, the following statements:

Thank you for calling Sunny Health Nutrition, makers of Grow taller with HeightMax. . . .

Heightmax is our height-enhancing supplement for young adults - age 12 to 25.

12. Defendants have caused specific words and expressions to be embedded in the

"metatags" of defendants' Internet website, ~ \ ; \~w.hei~ht : inax .e~~m. A metatag is a word or

words embedded in an Internet website, which is not normally displayed visually to the

consumer, that may be used by an Intemet search engine for the purpose of selecting sites in

response to an lnternet user's search request. Metatags embedded in defendants' lntemet site

include, but are not limited to9 ""human growth," ""grow taller," ""bight-enhancer," "outh

health supplement," "12 to 25 years old," "young adults," ""pbellty," '"teenagers," ""bight-

maximizer," "height pill," ""bight potion," and "increase hei&t." Defendants' use of these

Page 9 of 20

Page 10: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

metatag references increased the likelihood that consumers who researched the topics of

height increase, or height increase for teenagers and young adults, would be directed to

defendants' website.

13. Defendants also have entered into agreements with htemet search engines to

preferentially identify the HeigbtMax site in response to consumer searches for information

about increasing height. As a result, if a consumer entered the terns "increase height," "grow

taller," or "get taller" into one of the Internet search engines, the I-IeightMax site would

appear as the first or second relevant site Pxhibit I), such as follows:

Excemts from Yahoo! Search Engine

[user search term: increase height]

SPONSOR RESULTS e HeightMax

www.heightmax.com Nahral health-eribanclng supplement for 12-25 year old hdividuals.

[user search tern: grow taller]

SPONSOR RESULTS

. . . .

a HeightMax - Grow Taller www .heightmax.com Natural health-ehancing supplement for 12-25 year old individuals.

Excerpts from Google Search Engine

[user search tern: increase height]

Page 10 of 20

Page 11: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

Sponsored Links

Hei&tMaxTM www.heightmax.com Natural health booster supplement For young adults, Age 12-25

[user search tern: grow taller]

Sponsored Links

Hei&tMaxTM www.beightmax.com Natural health supplement For young adults, Age 12-25

Excerpts from MSN Search Engine

[user search tern: increase height]

SPONSORED SITES

Ileightmax - Increase Height - www.beightmax.com Natural health-enhancing supplement for 12 to 25 year old individuals. . . . Effective ingredients.

[user search term: grow taller]

SPONSORED SITES

. . . .

I3eierhtmax - Grow Taller - www.beightmax.com Natural health-enhancing supplement for 12 to 25 year old individuals. . Effective ingredients.

Page 11 of 20

Page 12: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

LIPOSAN ULTRA GWITOSAN FAT BLOCKER

14. Liposan Ultra Chitosan Fat Blocker ("Liposan Fat Blocker") is a dietary

supplement labeled as containing Chitosan (450 mg) and Vitamin C (60 mg). A 30-day

supply costs $24.99 plus shipping and handling.

15. To induce consumers to purchase Liposan Fat Blocker, defendants SHN and

Sunny Sia have disseminated or have caused to be disseminated advertisements for the

product, including but not necessarily limited to the attaclied Exhibit J. These advertisements

contain the following statements and depictions, among others:

Website. ~~vw.shntech.com/liposan.h~I (Exkbit J)

Liposan Fat Blocker HEALTH BENEFITS OF GHITOSAN

a Absorbs and Binds Dietary Fat e

Helps you lose weight

WHAT IS SNN'S Fat Blocker? . . .

Now you can have your cake and eat it too, by taking advantage of the unique Fat Enh-apment properties of Chitosan and Chitosan-based Sunny Wealth Nutrition's Fat Blocker.

This revolutionary fornulation of natural ingredients has the ability to chemically bind with the fat lipids in the stomach before they can be absorbed into the bloodstream through the digestive system. The key ingredient in Fat Blocker is Cbitosan . . . . Chitosan, as with other fibers, is indigestible and non-absorbable so the Chitosan-bound fat leaves the intestinal tract, having never entered the bloodstream. . . . Studies have shown that Chitosan can bind up to 12 times its own weight in

Page 12 of 20

Page 13: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

fat, resulting in the removal of significant amounts of fat in the diet. . . .

When taken prior to a meal, Chitosan and Chitosan-based Fat Remover helps in reducing the amount of dietary fat consumed each day, which may lead to weight loss . . . . These benefits are available to everyone, regardless of your eatlng habits, exercise regimen, or other lifestyle factors. . . .

"Studies in Scandinavia have shown that individuals taking chitosan lost an average of 8% of their body weight in a 4 week period.'' ARS Medicina, Helsinki, Finland. October, 1994.

OSTEO-VITE

16. Osteo-Vite is a dietary supplement labeled as containing Ipriflavone (7-

isopropoxy jsoflavone) (600 mg), Calcium (1 000 mg), Vitamin D (40 IU), and other

ingredients. A one-month supply costs $28.99 plus shipping and handling.

17. To induce older consumers to purchase Osteo-Vite, defendants SHN and

Sunny Sia have disseminated or have caused to be disseminated adverlisements for Osteo-

Vite, including but not necessarily limited to the attached Exhibit K. These advertisements

contain the following statements and depictions, among others, on the SNN web page

regarding products for 66'menopausal women":

Website, www.shntech.co~n/osteovite.html (Exhibit K)

Fight against Osteoporosis (Weak & Brittle Bones)

The weakening of bones due to lost bone mineral density (osteoporosis), is a very serious health hazard for more than 30

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Page 14: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

million Americans. One out of every two women and one in eight men over 30 years of age are at risk of having an osteoporosis-related fracture in their lifetime.

In fact, the National Osteoporosis Foundation has recently determined that osteoporosis is the third most prevalent uncured disease in the U.S. . . . responsible for over 1.5 million fractures every year and expenses of nearly $14 billion per year (That's $38 million per day). . . .

For years, people have taken Calcium to help protect bone health. However, Calcium only helps to slow the deterioration process. It cannot rebuild bones that have already experienced deterioration. But OSTEO-VITE cm?

An amazing scienffic breakthrough in Europe has made the bone-protecting nutraceutical IpriRavone available. lpriflavone is much more effective than calcium alone. . . . lpriflavone is the only known dietary compound to display the ability to achtally increase bone mineral density in clinical studies.

OSTEO-VITE is the only nutritional supplement available, which inhibits bone resorption and osteoclastic (bone- destroying) activity, while stimulating osteoblastic (bone- forming) activiq, which fosters bone generation and gowth. Clinical studies have demonstrated Ipriflavone's ability to increase bone ~liineral density by up to a remarkable 9% in as little as 18 months. . . . [IpriRavone's] safety has been demonstrated in numerous scientific studies which showed absolutely no adverse side effects or toxicity. This makes it much safer than a number of hormonal remedies available, which have been clinically linked, to cancer and other adverse effects.

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Page 15: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

SECTIONS 5 AND 12 OF THE FTC ACT

18. Section 5(a) of the FTC Act, 15 U.S.C. 5 45(a), prohibits unfair or deceptive

acts or practices in or affecting commerce. Section l2(a) of the FTC Act, 15 U.S.C. 5 52(a),

prohibits the dissemination of any false advertisement in or affecting commerce for the

purpose of inducing, or which is likely to induce, the purchase of food, drugs, devices,

services, or cosmetics. For the purposes of Section 12 of the FTC Act, 15 U.S.C. 5 52,

HeightMaxTM Concentrate, WeightMaxTM Plus, Liposan Ultra Chitosan Fat Blocker, and

Osteo-Vite are "foods" andlor ""dgs" as defined in Section 15(b) and (c) of the FTC Act, 15

U.S.C. $ 5 55(b) and (c). As set foah below, defendants SE-J[N and Sunny Sia have engaged

and are continuing to engage in such unlawful practices in connection with the advertising,

marketing, and sale of HeightMaxTM Concentrate, HeightMaxTM Plus, Liposan Ultra

Chitosan Fat Blocker, and Osteo-Vite.

COUNT 1

(HeightMaxTM Claims)

19. Through the means described in Paragaplls 10- 13, including through the

statements, representations, and endorsements contained in the advertisements attached as

Exhibits A-M and the practices described in Exhibit I, defendants SMN and Sunny Sia have

represented, expressly or by implication, that:

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Page 16: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

a. HeightMaxTM increases height in users ages 12-25 over what they would achieve without the product.

b. HeightMaxTM causes users ages 12-25 to grow an additional 2 to 3 inches in 6 months.

c. Clinical tests prove that:

i. HeightMaxTM increases the height of teenagers and young adults ages 12-25; and

. . 11. As compared to persons ages 12-25 who do not use

HeightMaxTM, regular use of WeightMaxTM for 6 months causes a 10% to 25% gain in height, and use for more than a year causes a 20% to 35% gain in height.

d. WeigfitMaxTM increases lean body mass and reduces body fat in users ages 12-25.

e. William Thomson, an expert with a Ph.D. in Biochemistry, created HeigbMaxTM after years of research and clinical t ~ a l s .

20. The representations set forth in Paraglaph 19 are false or were not

substantiated at the time the representations were made. Among other things, defendants do

not possess and did not conduct any tests of HeigbtMaxTM or any substantially similar

product that show that use of the product increases final adult height over what would be

achieved without use of the product. Additionally, William Thomson is fictitious.

Therefore, the making of the representations set forlh in Paragraph 19, above, constiwtes a

deceptive practice, and the making of false advertisements, in or affecting commerce, in

violation of Sections 5(a) and 12 of the Federal Trade Co~~lnlission Act, 15 U.S.C. 5s 45(a)

and 52.

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COUNT I1

(Liposan Ultra Cfiitosan Fat Blocker Claims)

21. Through the means described in Paragraph 15 above, including through the

statements contained in the advertisements attached as Exhibit J, defendants SEEN and Sunny

Sia have represented, expressly or by implication, that:

a. Liposan Ultra Chitosan Fat Blocker enables users to lose weight without reducing caloric intake or increasing physical activity;

b. Liposan Ultra Chitosan Fat Blocker causes weight loss by binding with fat lipids before they can be absorbed into the bloodstream; and

6. Shldies prove that individuals taking chitosan lost an average of 8% of their body weight in a 4-week period.

22. The representations set forth in Paragraph 21 are false or were not

substantiated at the time the representations were made. Arnong other things, reliable

scientific evidence does not prove that individuals taking chitosan lost an average of 8% body

weight in a 4-week period. Therefore, the making of the represenbtions set forth in

Paragraph 21, above, constitutes a deceptive practice, and the mahng of false advertisements,

in or affecting commerce, in violation of Sections 5(a) and 12 of the Federal Trade

Commission Act, 15 U.S.C. $5 45(a) and 52.

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COUNT III

(Osteo-Vite Claims)

23. Through the means described in Paragraph 17 above, including through the

statements contained in the advertisements attached as Exhibit K, defendants SI-3CN and Sia

have represented, expressly ar by implication, that:

a. Clinical studies prove that the ipriflavone in Osteo-Vite can increase bone mineral density in older consumers by up to 9% in 18 months; and

b. Sadies prove that the ipriflavone in Osteo-Vite is coqle te ly safe with absolutely no adverse side effects or toxicity.

24. The representations set forth in Paragraph 23 are false. Among other things,

clinical studies do not prove that Osteo-Vite can increase bone mineral densip in older

consumers by up to 9% in 18 months; and, one study showed that treatment with an

ipriflavone product reduced levels of an important component of white blood cells in some

women. Therefore, the making of the representations set forth in Paragraph 23, above,

constitutes a deceptive practice, and the making of false advertisements, in or affecting

commerce, in violation of Sections 5(a) and 12 of the Federal Trade Commission Act, 15

U.S.C. $8 45(a) and 52.

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INJURY

25. Consumers throughout the United States have suffered and continue to suffer

substantial monetary loss as a result of defendants' unlawful acts or practices. In addition,

defendants have been unjustly enriched as a result of their unlawful practices. Absent

injunctive relief by this Court, defendants are likely to continue to injure consumers, reap

unjust enrichment, and h a m the public interest.

THIS COURT'S POWER TO GRANT RELIEF

26. Section 13(b) of the FTC Act, 15 U.S.C. § 53(b), ernpowers this Court to grant

injunctive and such other relief as the Court may deem appropriate to halt and redress

violations of the FTC Act. The Court, in the exercise of its equitable jurisdiction, may award

other ancillary relief, including but not limited to rescission of conwacts and restihition, and

the dlsgorgement of Ill-goflen gains, to prevent and remedy in~ury caused by defendants9 law

violations.

PRAYER FOR RELIEF

WIIEEFORE, plaintiff Federal Trade Commission, pursuant to Section 13(b) of the

FTC Act, 15 U.S.C. 53(b), and the Court's own equitable powers, requests that the Court:

( I ) Award plaintiff such preliminary iqunctive and ancillary relief as may be

necessary to avert the likelihood of consumer injury during the pendency of this action and to

preserve the possibility of effective final relief;

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(2) Enter a pemanent injunction to prevent future violations of the FTC Act by

defendants;

(3) Award such relief as the Court finds necessary to redress injury to consumers

resulting from defendants' violations of the FTC Act, including but not limited to, rescission

or reformation of contracts, restitution, the refund of monies paid, and the disgorgement of

ill-gotten monies; and

(4) Award plaintiff the costs of bringing this action, as well as other and additional

relief as the Court may determine to be just and proper.

Dated: Novernber 2 1,2006 Respectfully submified,

WILLIAM BLUMENTHAL General Counsel

/S Maw L. Johnson JANET M. EVANS D.C. Bar No. 358467 MARY L. JOKNSON D.C. Bar. No. 455345 TRIAL COUNSEL FEDERAL TRADE COMMISSION 600 Pennsylvania Avenue, N.W. Room NJ-32 12 Washington, D.C. 20580 Tel.: (202) 326-2125 (Evans)

(202) 326-3 1 15 (Johnson) Fax: (202) 326-3259 Email: [email protected] (Evans)

mj ohnson 1 @ftc. gov (Johnson) Attomeys for Plaintiff

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Page 21: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

FEDERAL TRADE COMMISSION

In the Matter of:

Sunny Health Nutr i t ion

1

Matter No. 0623007

L - L _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ - - - - - - - - - - - 1

Date Unknown

The following t r ansc r ip t w a s produced from a

CD-ROM provided t o For The Record, Inc on January 27.

For The Record, Inc. (301) 870-8025 - www.firinc.net - (800) 921 -1555

Page 22: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

P R O C E E D I N G S

F E OUNCER: If you. are between the ages

of 12 and 25 and are concerned about your height. you

have found the answer to your prayers. If YOU are the

parent of someone between the ages of 12 and 25, we

congratulate you on taking your ch'ild's height concerns

seriously and we assure you that you have discovered a

safe, effective, all-natural product.

HeightMax is a scientifically proven,

revolutionary height-enhancing supplement that has all

the balanced time-released vitamins and nutrients needed

for growing teenagers and young adults.

Thousands have already began reaching their

fullest height potential'. Call today. 1-877-GROWTPLL.

Jeffrey Chan of San Francisco, California, had

this to say.

: A friend of mine saw an ad about

HeightMax and excitedly told me about it. But still

reluctant. I said to myself, well, heck, what is there to

lose? ~t has a 30-day money back guarantee, so why not?

Six months after, I'm three inches taller. All

I can say is that 5 am glad I made the right decision.

FEMALE ANNOUNCER: Try WeightMax risk-free for

For The Record, Inc (301) 870-8025 - www.hrinc.net - i800) 921 -1515

Exhibit A-2

Page 23: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

30 days by calling 1-877-GROWTALL or go to heightmax.com

That's 3-877-GROWTALL.

(The commercial was concluded.)

For The Record, Inc. (301) 870-8025 - www.i;rinc.net - (800) 921 -5555

Exh"lb it.3

Page 24: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

Estoy preocupado por la estawra de mi hijo Jessie. Es pequefio para tener quince afios. &Y ya has probado Height Max? &Height Max? iQu6 es eso? Mi~a, Height Max es un suplemento que realza la estatura en personas de doce a veinticinco afios y maximiza su potencia1 de crecimiento. Es una combinacibn de vitaminas, minerales, hierbas, de amino6cidos patentada para aquello de incremental el necimiento y no necesjtas prescripcibn. Mi hija Jennifer lo toma y ha crecido m8s ripido. Esth m6s alta con Height Max. &Y c6mo ordeno Height Max? Pues 1I6malos a1 uno triple ocho, MAS ALTO. De hecho, en este momento hay una promocibn de treinta dias sin riesgo. El uno, triple ocho, NlAS ALTO. Pues voy a llamar ahora mismo. Uno, ~ p J e ocho, MAS ALTO. O cbmpralo por lntemet en heighnnax.com. Si, heightmax.com OTdCnelo boy y sea mucho rnhs alto con Weighr Max. Height Max es un subsidia~o de Sunny Heal& N u ~ r i o n Technoioa. /IFIN DEL 610 li

I'm worried about the height of my son Jessie. He's small for a fifteen yew-old. And have you tried Hei&t Max? Weight Max? What's that? Look, Height Max is a supplement that enhances the height of individuals between the ages of twelve and twenty-five, and maximizes their growth potential. It's a combination of vitamins, minerals, herbs, and patented amino acids that increase growth, and you don't need a prescription. My daughter Jennifer takes it and she's grown faster. She's taller with Weight Max.

And how do 1 order Height Max? Well, call us at one, triple-eight, MAS ALTO. We now have a special thirty-day risk-free offer. One, triple-eight, MAS a T O . I'm going to call right now, One, triple-ei&$ MLAS ALTO. Or buy it online at heighMax.com. Yes, heightmax.com Order it today and be much tallez wjlfo Height Max. Weight Max is a subsidiary of Sumy W ealtb Nutrition Technology. I W W CliF RECORI)mG//

Transcfibed by The Language Doctors, Jnc. 2

Exhibit G

Radio Ad fjfM0623007

Page 25: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,
Page 26: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,
Page 27: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

The market i s full of products and services tha t claim to promote human growth. Some of these methods include receiving hormone injedSons. Some are herbal supplements with outrageous promises and no money-back guarantee. The hormone injections can cost a s much a s $36,000 per treatment. The herbal supplements are poorly researched and have limited, Ff any l m p a a a t all.

Unlike many of these companies, we knew tha t only after extensive Francois research we would be able t o invent and market a p rodua that is safe and effective, and takes into account all aspects of human growth. Our combination of vitamins, minerals and amino acids is our safe, cost effeaive and proven product on t h e market for assisilng you in reaching your maximum height potential.

Our researchers spent years analyzing human growth, and safe, effeaive ways of maximizing it. Our researchers examined diet, exercise, posture, genetics, and dietary supplements Including vitamins, minerals and amino acids, This overall approach t o research resulted in WeightMaxTC".

HeightMax M--Proprietaw Formula To Achieve Maximum Human GroWh

No other vitamin, mineral and amino acid supplement on t h e market has our trademark patent-pending formula. HeightMaxlM i s ,a specialty formulated supplement that focuses on people between t h e ages of 12 and 25 who want to increase their height by reachtng their maximum height potential.

I t took more than five years for our scientists t o research, study, develop and test t h e efficacy of our proprietary formula-a combination of the most potent and effective vitamins, minerals, amino acids and herbal medicines available. Our researchers utilized t h e utmost care and met our exacting standards to ensure our produd is safe, effective and affordab!e.

Thousands of adolescents and young adults have already began reaching their fullest height potential by using our produrt twice per day. They are happier, healthier, and have greater self-confidence thanks to NeightMaxn".

For a 30-day trkal--click here

maximize vour heiaht i how heiqhtmax works : what to exDect I formula for arowth 6 reasons to try it i order now i testimonials ! f comDanv ohilosoohy

@ Copyright 2002-03, heightmax.

Exhibit F-1

Page 28: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

In our clinical studies, w e have found that regular intake of HeightMaxrM in a six month period h a s resuited in a 10% t o 25% gain in height versus subjects who did not take HeightMax'". These controlled trials used subjects that are of t h e same gender, race, lifestyle (e.9. diet, exercise, amount of sleep) and socio-economic background. The height advantage for subjects who took HeightMaxTw for more than a year w a s even more astounding with growth a t a rate of 20°/o to 3S0/o greater than t h o s e vvho

As featured in Newsweek did not take WeightMaxm.

Our clinical studies showed that there were no "Indications of any major Fmqais Esp;uiol side effects of people using HeighlMaxTm. Some subjerZs reponted

changes in eating o r sleeping habits after their first week of taking our produa. Subjects tha t reported changes in their eating a n d j o r sleeping habits indicated that they were mbnsr and lasted a shall, period of time until their bodies became adjusted to their taking these 811-natural supplements.

DOSAGE ]INFO

HeightMax* comes 'In two bottles. HeightMaxTM Concentrate is a multi-vitamin and herbal'supplement taken once a day. HeightNaxTM Plus is an amino acid and mineral supplement which is taken twice daily, MeightMaxTw Plus is to b e taken a t night after dinner ( two tablets) and in the morning after breakfast (one tablet) together with WeightMaxTM Concentrate,

For a 30-day tr"ral--ci"lck here

maximjze your heiqht , how heishimax works ; what t o expect ! formula for qrowth 6 reasons t o try it i order now , testimonials : fas 1 companv phi loso~hy

@ Copyright 2002-03, heightmax.

Exhibit F-2

Page 29: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

' I

To T3eiatIvl;ur ..,.......... ... ........ ; . - . ~ ~ s . . . e . ~ * . . . . . ~ . . . v . ~ . . . . e . e ~ e - - a m . - . * ..-.n......a...-.........................e~...e~ Page 4 of 5

REASON #51 HeiqhtMax'" INCREASES LEAN BODY M A S S WHlLE REDUCING BODY FAT.

HeightMaxm increases lean body mass while reducing body fat by inducing faster, more efficient metabolism. By stimulating the production of growPh t.iormones, HeightMaxTM indirectly speeds up t h e metabolic process, resulting in t h e burning of greater calories and maximizing synthesis of protein and carbohydrates.

Height growth is inversely proportionate to body fa t mass. Taller people tend t o have less body f a t t han st-torter people do. T h k phenomenon is even more prevalent in individuafs between the ages of 12 and 25.

REASON #6 ] ALL-IN-ONE, COMPLETE HEALTH SUPPLEMENT-NO NEED TO TAKE OTHER SUPPLEMENTS

HeightMaxTM replaces all your other vitamins a n d health supplement needs. Because it is formulated only for a growing young adult's needs, HeightMaxTm gives you all t h e necessary nutrients to remain in tip-top shape.

No need t o take any other pilfs. No need t o buy other supplements, Ai l you need is Heig)ltlulaxTw!

REASON # 7 ) RISK FREE-MONEY BACK GUARANTEE

If you a r e not convinced, then why not try 1% fo r yourself R l S K FREE, I f af ter four weeks, you do no8 feel any effects or are not completely satisfied with Hebg&tMaxT", we shall refund %he product costs-no questhons asked,

Unlike other companies w"lh hollow promises and no guarantees, we stand behind our product and are so conf"rdet we of fe r this risk free, money back

Exhibit F-3

Page 30: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

s z ~ O U R LIFETIME PARTNER in HEALTH AND WELLNESS MANAGEMENTrm

r RESEARCH

SERVlGE

~t Sunny Health Nutrition Technology & Products, Inc, w e believe that qualify of the utmost importance, W e strive to use the highest-grade raw materials and manufadure it tO the most potent formulation possible.

Page 31: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

' - . ie To MelghtMax ,........,.~......e~~~~~~~~~~...~.o.~,........~~....~..~.~..... -..- ....-. - ......-...-.. .-..--...-~.e..-......q.Q~.........~. Page 2 of 3 .

HeightmaxTr" formulation is f ree From sugar, salt, starch, wheat , soy, corn, ran~ais Espru l̂ol yeast, and dairy products. It does not contain a n y preservatives, artificial

flavorings o r colors.

Our research center a n d taboratories provide t h e cutting e d g e nutrjtional technotogy behind height ma^'^. Rigorous Pests a n d trials are undertaken to produce t h e most potent, safest formulation in health supplements. HeightmaxTw formulation is designed with t h e la tes t scientific knowledge

SHN and research tha t is focused on t h e pre- and post-puberty g rowth s t age of Sunny HWW ~ - 4 !ndividduals.

Finally, w e strive to provide t h e best customer servkce in "the neutraceutical health supplement industry. It is sour commitment ta be a w a r e of ou r customer's needs and expectations and do our best t o help t h e m realize "It,

End result? W e a r e confident of becoming your lifetime par tner in health and wellness management ,

Should you have any questions, e-maii us a t [email protected] and we shall be glad to ass i s t you.

SUNNY HEALTH NUTRITION TECHNOLOGY & PRODUCTS, ENC, 8519 ArBillery Road Suite# lOiO Manassas, Vlrglniia, 20 110 Fax no, 1-509-278-5805 [email protected] wwvv.shnlech.com

Exhibit F-5

Page 32: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

* . - I e To'He~glhlNfax ........e.--seae.s-.... ....... ....,...*~.......-.~,--.n*---..e.m...~.w........m..........~...........-..... a ...... -..........- Page I of 9 1

MY name is William Thornson, Ph.D., Research Scientist and part owner of HeightMaxTm. HeightMaxTM is a revolutionary height enhancing formula that combines many 'years of research a s well a s traditional oriental herb supplements. Allow me t o share with you the story of haw WeightMaxTM came into being.

Because I came from a short and stocky family-my morn was 5 f ee t (152.4 cm,) and my dad was 5 feet 5 inches (165 cm.), 1 came to realize back "ten that I have no other choice but Pa accept my predisposition-that I am gohg to be a shot7t, stocky person.

At the age of 12, 1 was one of the shortest students in schesii, By the time, 1 got into high school, 3 couldn" get dates, much less have f un with girls. I

Page 33: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

used to go borne and play wlth my Atari .... It w a s pathetic t o say the least,

So t h a t was how Z was. $t w a s w"rh those reasons "r mind t h a t I set t h e As featur ed in Newsweek goal of finding t h a t elusive "miracle" potion t o help short people l ike me-

be taller, After getting my Ph.D. in Biochemistry, X decided t~ put my attention to t h e discovery of a "miracle" potion, .

Francais E ~ a i i o l After years of research and clinical trials, HeightMaxm was born, ]in 2001 w e launched WeightMaxm and i t quickly gained recognition in our local area. Since then, thousands of young adults a r e thanking us-HeightMaxTM creators---for giving them a chance-a really solid chance of being taller!

The tkjng is, % myself, could not t ake I t as I a m past 30,,,.okay, I"m 47. But just t h e same, I look forward t o knowhng t h a t so many others can benefit f rom this truly life-altering product. 3t will change lives! Try MeightMaxm and it could change your life toot

William Thomson, Ph.D.

Washington, D,C.

"WeightMaxTM 'Is great! Taok i t f a r 3 months to date, and g a h n d aalmost an inch and a half....ft is just amazing!""

Gregor)r D 3.7 years old

V"rrg"lnla Beach

Page 34: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

: Td'WeighMax .,...,..~..,~..s.~~~.~.....~~..~~~~~.....m.~.~.~~~~~~~~...=~~....e-a.~....sm.~.~,-.~~~~.~ - .*..-...- e - e s s .-.-e.*.s..*-.s...- Page 3 of I I

"Couldnft say how HeightMax'" does it, but my th'lldren seem to be growing faster than before taking MeightMaxTm. So I will encourage .my kids t o take them till they are satisfied with their height ... which for them seems to b e 6 foot 51"

Helen M. Mother of 3

teenage kids 15, 11, 20 years old

Staunton, VA

"wow, can't: say enough good things about HeightMaxTw, except, i t works!'"

Nark )J, 23 years old

Charlotte, NG

'"My friends were asking me how 3 was able to grow taller since 1 almost sllopped growing sInce % was 58 , but since taklng HeightMaxm, 3 was able to g a b 2 matila inches in 6 months time, They were really surprised at my ""second" "owtin s p ~ & ~ ' '

Page 35: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

e "I" HelgZlWax .........,.,~.~~.~.~.~~.~~s,~~,.,....e..~~..........~.~~...~... ...... -..-.'.... s~.a..~~~~-~..---~~.~-.~.~---~.~~~~-~~-..~..- Page 4 of l l

Nancy T. 20 years old

Philadelphia, PA

'I could not believe the claims of MeighiNaxTM untft II tried it myself. I thought that at my age, I could not grow taller a n p o r e . However, surprise of all surprises, I grew by one inch more and lost almost 5 pounds."

Karen S, 24 years old

Richmond, VA

""It's unbelievable, I: have grown almost 3 inches this year. Thanks to WeightMax lM.''

Pablo N. 21 years old

Miami Beach, FL

"MeightMaxTM reaIly helped me with my height problems, Although I a m no% as tall a s 3 would like to be.,.l was 5 foot flat, but now am 5 fool: 2 inches and this w"t.t.))ou% doing much, just taking the pills regularly morning and evening. I would definitely recommend this to my other relatives and friends. My brothers and sisters also were happy with the resuits that .

Exhibit F-9

Page 36: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

: T " c r i . R e l & ~ ~ .axaxaxax........... .., ....-e......s......-.e=..s... -...mee-.- ...- ~~~-.-=..~-....m Page 9 of 1 3

I am writing you in order to confirm that bank wire t ransfer for six (ti) HeightMax sets is complete. Please emai! us for acknowledgement. Also, '3 would like t o say t h a t my friends who a r e now taking HeightMax, have grown about 2 inches in a months time. My brother and I are really excited to try this o u t for ourselves,

EIva K. & Sunil K, Bombay, India .

Hel lo Dear Weight Max company, I a m t a k h g your Height Max supplement "

and it Celt some allergy, then i s tarted Po take only half of t h e Height Max concentrate capsule and all 3 capsules of t he Weight rnax plus and the allergy is gone! I a m satisfied-seeems like h a m growing.% already have grown 0.7crn !!!Thank you very much!!!

Vaidotas 14 years old

Pabrade, Lithuania

Hi, I: would like to t h a n k you guys for having such produa. 3us"Bvvanted t o let you know of the progress I am having. Grew 2 inches 'In a span IDS 2 months. Exactly a n inch a month, I have stopped growing since 14 o r 15 years old, but now have re-gained this growth and am so amazed by it, Will t ake this forever or until I ran out of money!

3ose Vega 23 years old

Miami8 Florid?

Page 37: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

Hoy en dia hay rnontones d e productos en el Mercado que prometen el crecimiento humano. Algunos d e estos mbtodos implican la apticacibn de inyecciones d e hormonas d e crecimiento humano (HgH) e n el cuerpo,

' para sirnujar )as hormonas d e crecimiento det cuerpo. Algunos poseen pildoras que utilizan bnicamente medicinas herbartas. Inyecciones intravenosas de hormonas d e crecimiento cuestan entre U S $ 2.000 por sesibn, hasta US$ 16.000 por tratamiento. Algunos incluso tienen instrumentos que supuestamente pronueven et crecimiento balanceando s u s diferentes hormonas, Para aquellos que implican el uso d e medicinas herbarias bnicamente, aunque son menos caras, argumentan el increment0 d e la estatura, aunque no es tento, tampoco es enteramente satisfartorio, La rnayoria d e esos suplementos herbarios tampoco contribuyen demasiado a la satud ni af bienestar d e un individuo.

Ourante 5 aiios, investigadores de nuestros laboratorios estuvieron buscando alternativas de promocibn del crecimiento humano, utilizando 10s materiales y mktodos m6s seguros Y efectivos. Aparte de buscar dllerentes tipos d e dietas, regimenes d e ejercicios y posturas, nuestros cientificos estuvieron presljando mucha atenci6n a los suplementos. Eeuvieron obserarando como diferentes vitaminas, minerales 'y amino6cidos reaccionan en respuesta al impulso d e crecimiento d e ,as personas. Examinan cbmo la cantidad bptima d e vitarninas/minerales comb asi tarnbikn e l balance0 qufmico entre diferentes medicinas herbarias promocionan el crecimiento para este grupo d e edad.

HeightMax ?"-- Propietario d e !a F6rmola para Lograr el #&xima Crecimiento Wumano.

NingBn otro suplemento d e vitaminas/minerats/arnino&cidos en el rnercado hoy en dia tiene la misma formulacibn d e la que tiene HeightMax7". HeightMaxm tiene los suplementos especialmente formutados para ios j6venes entre 12 'y 25 aiios d e edad, que desean incrementar su estatura.

Les Rev6 mas d e cinco ahos a nuestros cientificos investigar, estudiar, desarrollar y testear la eficacia d e nuestra fbrnula propietaria - una combinaci6n d e las vitaminas, minerales, aminoBcidos y medicinas herbarias mBs potentes y efedivas en el rnercado actual. En nuestros laboratorios, tomamos el extremo ~ u i d a d o en proveerle a usted con productos que colmarfiin sus experrtativas y e e g n d a r e s d e calidad.

Y ahora, desde que fue presentado el ago pasado, cientas d e personas se han beneficiado inmensamente al ser m8s altos, teniendo m6s confianza en sf mismos y una vision del mundo que hnicamente hubieran soiiado antes de HeightMax'".

Para una prueba por 30-dias -- click aaui

Ileve al miirimo su ectatura ; como trabaia heishtmax i auk esaerar i fonnula para el crecimiento 6 razones Dara probarlo i ordene ahora i testimoniaies : preountas frecuentes : filosofia de la

~ompaii ia

@ Copyright 2002, heightmax.

Page 38: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

En nuestros estudios clinicos, hemos encontrado que una dosis regular

que no lo hicieron.

Nuestros estudios rnostraron que !as mujeres tienden a crecer rn6s en porcentaje frente a 10s hombres (12% miis q u e 10s varones) cuando darnan HeightMax'" ent re los 20 y 25 ahos. Suponemos que esto se debe

English Francais a que !as rnujeres tienden a detener s u cr.ecimiento a e s a edad, par lo que crecerdn mas con la fQrmula de mejora d e crecihiento d e NeTghtMaxTN.

No existieron indicadores de alg tn e f e a o colaitera1 de imporrancia, dorante los c h c o aAos d e ensayos cllinicos de individuos q u e tomaron MeightMaxTM. Algunos reportaron carnb'los en s u s h&bitos d e aiimentacibn y sue50 t ras la primera semana de tratarniento, para normalizarse m&s tarde. Los individuos que reporZaron esito, habian tornado muy poco, y en algunos casos nada, d e suplernentos en su vida, y es por ello que los efectos fueron normales, ya que el cuerpo se adapta a la toma d e witaminas/minerales.

)ieightMaxTM viene e n dos botellas. El HeightNaxTM Concentrado es un suplernento herbarioo/vitarnina que debe tomarse una wel t al dia por las noches, MeightMaxTM Plus es el suplemento arnino&cidojmineral, 5e toman t res tabletas diarias - dos a la rnafiana y slna por la noche - a1 rnisrno tiempo que MeightNaxTM Plus,

Para u n a grueba por 30-dias--.

lleve a[ mdximo su estatura i como trabaia heiqhtmax ! aue esoerar I fbrmula para el crecirniento 6 razones para orobarlo . ordene ahora 1 testimoniales preauntas frecuentes i fjlosofia de la

compaiiia

@ copyfight 2002, heightmax.

Exhibit F-?Z

Page 39: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

!e To f i e i g h t ~ a x .................... .. ..+-...~~.~.e..e....~...-...-.......e.... *-* .... - .... s-.-.- ..... .*.s..-s..-*-..- -.m-...m..-.s.... . Page 4 sf 6

pendinte de patentamiento, Es el balance y la dosificaci6n regular d e vitaminas y minerales 10s q u e promueven el mejorarniento e n el crecimiento humano du ran te 10s aiios d e la pubertad. Durante cinco afios, nuestros cientificos experimentaron con cientos d e diferentes combinaciones y formulaciones. Con cada experiment0 en nues t ros laboratories, fujmos capaces de aprender m6s acerca del crecimiento h u m a n o q u e cualquier otro laboratorio de investigacibn.

Nuestra misitjn f u e buscar el incremento y mejora de la esta tura de la persona. Observarnos todas las variables, y aislarnos 10s componentes de cada una, Un ejernplo podda se r el crecimiento del hueso, siendo e n la pubertad el m a s importante d e todos ellos. E s en esta e tapa , donde ciertos nutrientes necesarios para el crecimiento estAn ausentes . Esta ausencia, provoca una disminucibn del crecimiento, o e n a lgunos casos, directarnente lo impide, Un montbn d e factores contribuyen a etlo - falta d e sueAo, diela consistente mayormente en carne o s6lo verduras.

~ s t o es lo q u e nuestros cientificos lograron con la f6rmula mbs Bptima para el rn5ximo incremento d e la estatura humana,

R A Z ~ N # 4) HE3GHMAXTm INCREMENTA LA N A S A MUSCULAR, AL MISMO TIEMPO OUE REDUCE UZ OBESIDAD . Meigl?tMaxTr"" increments la rnasa muscular a! rnismo %!empo q u e reduce la obesidad induciendo a urp metabolismo mas rapido y eficienle. Estimulando la producciiciin de hormonas de crecimiiento, MeightMaxTM indjrectamente acelera el proceso metabblico quemando calorias 'y max"rizando la sintesis groteiniccalcarbohidratos e n nuestro cuerpo.

Exhibit F-"l

Page 40: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

estatura, es inversamente proportional a la cantidad d e gordura q u e poseen - altos, generalmente tienen rnenos gordura q u e 10s d e wenos es ta tura ,

Esto t iende a acentuarse m5s entre 10s 12 y 25 afios de edad. Esta es la e t a p s en donde uno t iene rnetabolisrnos mSs largos, y si no se recibe 10s nutrientez correctamente balanceados y una rutina regular de ejercicios, dormado. DE esa manera, vemos que gente que es ta con sobrepeso e n e s t a etapa, tiende 2 serla mas a mayor edad, y que gente que permanece de1gado.y alto t i ende ; perrnanecer igua) abn con el paso d e 10s afios,

MeightMaxTM entonces lo ayuda a mantener un e s t ado saludable tan to fisic, como sicol6giicamente.

R A Z ~ " I M .fit 5') T0DO E N UNO, CQMPLETQ SUPLEMENTO SAtUDABLE - Ni NECESlTA TONAR QTROS SUPLEMENTOS

HeightMaxTw reernplaza todos s u s o t ros suptementos necesaric vitaminicos/de salud. Porque est& formulado sblo para las necesidades c crecimiento de 10s j6venes adultos, HeightMax7" le provee de todos I ( nutrientes necesarios para mantener un es tado ideal.

No necesita preocuparse acerca d e tornar otras pildoras. No necesita compr nada m&s, Todo lo que necesita es HeightNaxTwI

ST adn no es t6 convencido, entonces por q u 6 no intentarlo usted rnisr LXBRE DE RIESGOS. Si t r a s cuatre, semanas, no siente ninglin efecto, o est& completamente satisfecho con HeightMax'", le devolveremos los cost del producto - sin pregurrkas,

Page 41: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

*

le"Z"o HeightMax ............... .. -..... -.- . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 1 of 3

'*sU COMPAAERO DE POR V I D l en MANAGEMENT DE SALUD Y BIENESTARFnm

r CALlfDAD

XNVESTIGACX~N

r SERVICIC)

En HeightmaxT", creemos que la calidad es de extrema importancia Nos esforlamos e n vtilizar 105 materiales natvrales de m6s alta calidad, y producirlos con la formulaci6n m65 pofente siempre. La formulacibn de

Exhibit F-15

Page 42: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

a -

To NelghiMax ..,..,.,~~~s.~.s...~..ee..~~..~.~~.~~.~~~..~~.~.~...-...... *- ..9a...-.-..-.... =.-.- .......... .... *.*-- ..v-...-.- *--.* Page 2 of 3

MeigktmaxPM es libre de azGcar, sal, almidbn, trigo, soja, mal"+, levadura, y productos Iacteos. No contiene ninguna clase d e consewantes , condimenlos artificiales ni colorantes.

iiiuestrs centso de investigacibn .y laboratorios proveen la m6xlma tecnologia nutritional detr6s d e HeigfitmaxTM. Rigurosos tests y ensayos son llevados a cabo para producir las formulaciones e n suplementos de salud m6s potentes y seguros. La formulacion d e HeightmaxTM es diseFiada con los ljiltimos conocimientos cientificos y las investigaciones se cen t r an e n las e tapas de cretimiento d e los individuos d e la pre y pos t pubertad.

Finalmente, nos esfofzamos e n proveef el mejor serviciio a! cliente en la industria d e suglementos d e salud. Este es nues t ro tompromiso para permanecer conscientes d e las necesidades y experta t iuas de nuestros dlientes, y dar lo mejor d e nosotros para satisfacertas.

Resultado finafl Confiamos e n convertirnos e n s u cornpaiiero d e por vida, en el management de la salud y el bienestar.

Sj desea kacernos una consults, envienos un e-mail a [email protected] 'y estarernos complacidos en asistirlo,

Para uaa prrneba por 30-dZas --

Iteve a) m a x i m ~ su ectatu a 1 rrjrno trabaia heiahtmax 1 auP esDerar 1 Mmula Dara el crecimiento 6 ra,- I testirnoniaies ~reountas trecuentes I iilosoiia de ia comoania

Page 43: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

lcdde To HeightMax ......... .................. .... . . . . . ,........ . . . . . . . . . . . . . . Page 1 of3

Mi nombre es William Thornson, Ph-D., Cientifico Investigador, y p propietaria d e MeightMaxTM. WeightMaxTm es una formula revolucior q u e facilita el incrernento d e !a esta tura combinando varios afiol InvestigacEn, coma asi tamb'tCn suplementos herbarios orient tradiciionales. "tl de esta manera poedo cornpaelr la hisstoria con ur acerca de c6mo MeightMaxTM wino para quedarse.

Puesto que provengo d e una farnilia d e petisos y regordetes -. mi rn t enfa S pies (3,524 mts) y mii papa 5 pies 5 pulgadas (1.650 mts), Io me flew6 a d a r m e cuerata que no tenla otra opci6n q u e acelptal predlsposicibn - q u e Iba a s e r petiso, regordete.

A los 12 ar"los, e ra uno de los es tudiantes mgs bajos de la eserseta. En momento ingrecaba a la secundaria, no lograba conseguir citas, mt menos djvertirme con chicas. Solia 'rr a casa y jugar con m"ltael,,. patktico, para decirtio d e mala manera.

As featured In Newsweek

~ s i que aquello e r a lo que yo era. Fue por aquetlas raaones que propuse el objetivo d e encontrar esa exclusiva droga "miiagrosa"

Engjsh Francais ayudar a los petisos corno yo - a s e r m6s altos. Besde q u e logr6 mS )i

in Bioquirnica, decldi poner mi atencion a descubrir una d ""mllagrosa",

V entonces t r a s a5os 'y afios d e investlgacion y pruebas ctiinicas, n MeightNaxTW. En el afio 2009 presentamos HeightMaxfM y r5pidam gan6 reconocirniento e n nuestra zona. Desde entonces, cientos j6venes adultos nos es tan agradecidos - a los creadores d e HeightMa por darles la chance - una chance reaimente sblida de volverse m6s a!

ha cosa es, yo mismo, no podria tomarla ya que pase los SO... es tb 1 tengo 47. Pero es lo missma, espero con ansias t ene r a todos mis amig familiares con hijos que se que t ienen en t re 32 y 25 aAos, y alentarl tomar MeightMaxTM. Podria cambiar s u s vidas!

Pruebe HejghtMaxTM y podria cambiar s u vida tambien!

Exhibit F-17

Page 44: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

;ome"To HeigKtMax , . , . , , . , . ~ . , . . ~ ~ ~ . , . . . , . . e ~ . . ~ ~ . ~ . . a . ~ ~ s . . e ~ ~ . . ~ ~ s ~ . ~ . . . . . . . . . . . . . . . . . . . . . Page 2 of 3

Washington, D, C.

"%eightMaxTM es grandioscr! Lo tomi? durante 3 meses, y gan$ casi u pulgada y media... impresionantet"

Gregorio D.

17 aAos de edad,

""No podria explicar cbmo lo hace WeightMaxm, per0 mis nifios parec crecer m a s r6pidos q u e antes, Pomando MeightMaxTm. Asi que alentar

mis sifios a continuar tom5ndolo hasta que estiin sat isfechos con s~ estaturas, que es 6 pies 5 pulgadas!"

Helen F1,

Madre d e 3 niiios adolescen'le

15, 19, y 20 afios de edad

Staunton, VA

"""Guau, no puedo decir itantas cosas buenas acema de HeigktMaxTp excepto que funciona!"

Marque H,

23 aiios die edad

Carlota, NC

"Mis amigos m e p~eganltaban c6mo fuS capaz de crecer tanto e n alturz que habia dejado d e crecer a los 18, per0 desde que tomo HeigbtMa, logrti: ganar 2 pulgadas mSs en 6 meses. Ellos se irnpres'tonaron muc

con mS "segundo" eslircin."

Nancy +. 20 afios d e edad

Fiiladelfia, P A

Exhibit F-?8 ""No podia creer lo que HeightMax'" afirmaba basta que lo probe. Peg

Page 45: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

corn; To HeighUlax ........... .. ......... ......... ........................... . . - . . . . . . . . Page 3 of 3

q ~ e a mi edad, ya no podria caecer m&s, De todas maneras, sorpresa todas !as sorpresas , crecl una pulgada m6s y perdC casil 5

libras.""

Karen S.

24 afios d e e d a d

Richmond, VA

""E increiible, creci casi 3 pulgadas este abo, Gracha s HeightMaxm

Pablo M.

21aiios d e edad

Miami Beach, FL

""Meigl.ltMaxTM realrnente me ayud6 con mSs problemas de esla tura Aunque no soy lo al to q u e desearia ser., . tenfa 5 pies, pero ahora mir

pies 2 prtlgadas y es to sln hacer demasiado, s61o tomando !as pildor regularmente por las masanas y !as noches. DeflnltPvarnente voy z

recornend6rselas a rnis famulares y arnigos, Mis hermanos y herrnan tarnbi4n estuvkeson delices con Oos resultados que )SeigktMaxfP" Puvo

ellos, Realmente fundona!""""

Donna R,

18 aAos de edad

N e w 'Vork C i w , N'I

Para una prueba por 30-dias -- click z Iteve a1 mdxirno su estatura 1 como trabaia heiahtmax I oul. e s w r a r I f6rmula Dara el crecimient

6 Fazones Dara orobarlo 1 ordene ahora j testimoniales 1 oreauntas frecuentes 1 filosofia de la comg

@ Copyright 2002, heightnax

Page 46: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

Exhibit G (Translation of Spanish language website pages from

Page 47: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

W e i g h t M P - Fomula for Maximurn Human Growth

Nowadays there are loads of products on the Market that promise hurnasl growth. So~lle of these methods use the application of human growth hormone injections (HgH) into the body to simulate the body's growth homones. Some are pills that exclusively use herbal medicines. IntTavenous injections of growth homones cost between US$2,000 and US$16,000 per session or treatment. Some even have instruments that supposedly promote growth by balancing your different homones. Those that exclusively use herbal medicines, although they are not as expensive, argue the increase in height, w ~ c h although it is not slow is not entirely satisfactory. Most of fhose herbal supplements do not c o n ~ b u t e much to tbe health or wellbeing of an individual.

For five years, researchers in our laboratory were seeking alternatives to promote human growth, using the safest and most effective methods and materials. Aside from looking at different types of diets, exercise regimens and positions, our scientists were paying close anention to supplements. They were observing how different vitamins, minerals and amino acids react in response to the growth spurt in humans. They examine the optirnm mount of vitamins and minerals as well as how the chemical balance among different herbal medicines promote g o d for this age group.

NeightMaxm -- er of the Fomula to Achieve M a x h m Human G r o ~ h

No other v i t m b / mineral / amino acid supplement on the market today has the s m e make up as that of NeiglnMaxm. WeightMaxm has supplements especially fomulated for young people bemeen 12 and 25 years of age who wish to increase their hei&t.

It took our scientists more than five years to research, study, develop and test the effectiveness of our prop~etary fomula - the most potent and effective combination of the vlramins, minerals, amino acids and herbal medicines on the market today. We take extreme care in our laboratories to provide you wilSl products that will meet your expectations and quality stmdards.

h d now, after it was presented last year, hundreds of people have benefited inunensely by being taller, having more self-confidence, and having a view of the world that they could have only direamed of before HeightMaxTM.

For a 30 day trial - click here

Exhibit 6 -1

Page 48: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

T TO EXPECT

h our clinical studies, we have found that a regular dose of Hei&tMaxTM for 6 m o d s resulted in a height gain of between 10% and 25%, as compared to individuals who did not take MeightNIaxT*. These controlled studies use individuals of the same gender, race, lifestyle (that is, diet, exercise, number of hours of sleep per night) and socioeconomi~ surrounding. The hei&t advantage was more pronounced for individuals who took HeigbtMaxm for more &an a year. These individuals were between 20% and 35% taller than fiose who did not.

Our studies showed that women tend to grow more percentage-wise than men (12% more than men) when they take HeightMaxTM between the ages of 20 and 25. We presume that this is due to the fact that women tend to delay their growth until this age, which is why they will grow more with the growth improvement formula of HeightMax7M.

There were no indicators of any s i ~ f i c a n t side effects duning the five years of clinj~al trials on people who took ReightMaxm. Some repofied changes in their eating and sleeping habits after the first week of treatment, whjch later returned to nomal. The individuals who reported this have taken very fw, and in some cases no supplemelnts during their lives, arid it is for this reason that the effects were nomal, since the body adapts to tdking vitamins / &nerals-

DOSAGE

Hej&tWlaxm comes ill two bo-ttles. Concentrated NeighlNIaxTlvl is an herbal / vit supplement that should be taken once a day in the evening. HeighlMaxm Plus is the mino acid / mineral supplemenl. You take tbtee tablets a day - two in the morning and one in the evening - at the same time you take WeighMaxThl Plus.

For a 30 day trial - click here

Exhibit 6 - 2

Page 49: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

6 Reasons to try HeightMaxm

Why WeightMaxm?

There are six reasons why you, if you are betvveen 12 and 25 years of age, should try H eightMaxTM.

MASON #I: S A m HEIGHT IMPROVEMENT SUPPLEMENT

NeightMaxm is the safest height improvement supplement on the market, vvhich focuses on the growth spurt period (children of 12 years of age to young adults of 25 years or less). Our patent pending, proprietary formula is a mix of herbs and eastern and western supplements that provide a nutritious balance of vitamins, minerals, and amino acids, helping to improve height and drive the immune system.

You do not need injections. You are not being provided with any type of Human Growth Hormone (Ha) that changes the body and might h your health. We do not ensure that a short stature person will become a giant, nor do we promise to make a dwarf a nomal person.

What we do promise is that by taking HeightMaxm daily for the next four weeks, you will feel a noticeable difference. And taking NeightMaxTM regularly for the next six to nine months, you will gradually notice your maximum potential hei&t klfilled.

m A S O N #2: VALUE: FOR TRE MONEY

For less than $1.96 a day, you get five years of researGh in the field of n u ~ t i o n techology and height improvement. Despite taking millions of dollars in Resemh and Development (R&D), we at HejghtMaxm believe that the best way to win fans is to provjde the best quality product at a reasonable price. In this way, any client - especially the youngest ones - can obtain it. Whereas before you had to shell out hundreds of dollars to inject growth hormone triggers, now you do not, and you have the advantage of not suffering from the side effects of growth triggers.

And it is even more worth it if after 5 months you could grow more than 1-3 inches, depending on your age, activity, routine, and diet. This is, in fact, an investment in your future.

(SWORT PEOPLE DON'T HAVE A LOT OF WN)

We all h o w that short people don't have as much h n as taller people. R e r e is a study that shows that the shofiest people are relegated to a lower social scale in, comparison to their taller ~ e n d s .

(Click here to read the cornplete article.)

Page 50: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

As you grow taller, not only will you gain more confidence and earn more money9 but you will also gain the respect of your colleagues both at work as well as in the comunity. If this is what you aspire to, then HeighfMaxTM should be part of your everyday life.

NeightNIaxm owns the formula that studied the bone structwre of young adults for years, and discovered that with a regular dose of multi-vitamin supplements, a young person's grovvth can be improved and maximized. Our biochemical scientists also analyzed how the balance of vitamins, minerals, and mino acids interact to promote the opthal level of hormonal g o d necessary for a maximum height grovvth. In our clinical studies, t&s improvement was three times bener than those who did not take Wei&MaxTM.

REASON #3: IT IS THE MOST EFFECTIVE SUPPLEMENT FOR INCREASING YOUR HEIGHT

The secret of the HeightMax?lM effectiveness lies in our patent pending fomula. It is the balance of regular doses of vitamins and minerals which promote improvement in human growth during the puberty years. For five years, our scientists experimented with hundred of different combinations md fomulas. With each experiment in our laboratories, we were able to learn more about human growth than any other research laboratory.

Ow mission was to seek the increase and irnprovement in a person's height. We observed all variables and we isolated the components of each one, One example could be bone grourth, with puberty &kg the most importmt of all of them. It is dufing tEs time period when certain nu.trjients necessary for goWh are missing, T ~ s absence causes a decrease in grovvth, or in some cases, directly iwedes it. A lot of factors c o n ~ b u t e to it - lack of s leq, a diet consisting primdly of meat or just vegetables.

This is what our scientists achieved with the most optimum fornula for m a x h m increase in human height.

REDUCING OBESITY

MeightMaxm increases muscle mass wzle reducing obesity, leading to a faster and more efficient metabolism. By stimulating the production of groWh hornones, WeightMaxTM indirectly accelerates the metabolic process, burning calories and maxlimizbg protein / carbohydrate sylthesis in our bodies.

An increase in height is also inversely proporiionate to becoming fat. If you look at taller people, you can see that their height is inversely proportionate to the mount of fat they have - tall people generally have less fat then shorter people.

This tends to be accentuated most behveen the ages of 12 and 25. This is the stage when one has a longer metabolism, and if you do not receive the correctly balanced nutrients

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and have a regular, fomed exercise regimen. In this way, we can see that people who are ovemeigbt at this time tend to be more ovenveight when they are older, and those who are thin and tall tend to stay the same way wiith the passage of time.

HeightMaxTM then helps you to stay healthy both physically as well as psychologically.

REASON #5: ALL IN ONE COMPLETE HEALTH SUPPLEMENT -YOU DO NOT m E D TO TAKE OTHER SUPPI_;EmNTS

HeigbtMaxm replaces all your other needed vitamin /health supplements, Since it is formulated only for the growth needs of young adults, MeightMaxm gives you all the necessary nutrients to maintain an idea state.

You don't need to wony about taking other pills. You don't need to buy anything else. All you need is HeigbtMaxm!

[Text ~ s s i n g ]

Page 52: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

My name is Willim Thomson, Ph.D., Research Scientist, and the party who o m s W eightMaxTM. HeighrMaxTM is a revolutionary formula that facilitates an increase in stame combined with several years of research, as well as h-aditional oriental herbal supplements. And this is how I can share the history wirb you about how HeightMaxm came to stay,

Since I come 6om a f d l y of short and chubby people - my mother is 5 feet (1.524 meters) tall and my father is 5 foot 5 inches (I .6SO meters) tall, this made my realize that I had no option but to accqt my destiny - that I was going to be shod and chubby.

When I was 12 years old, I was one of the shortest students in school. When I enrolled in high school, I couldn't get dates or even have fun with the girls. I would usually go home and play wi& my Atari.. . it was pathetic, to be frank.

So that's what I was. That was why I proposed to myself the goal of finding that exclusive ""miracle" drug to help short people like me become taller, Ever since I earned my Ph.D. in Biochemisby, I decided to shift my anention to discovering a " ~ a c l e " drug-

And then, after years of research and clinical "rrials, )-lejghtMaxm was born. Tn 2001, we presented HeightMaxTM and it quicWy gained recognition lin om area. Since then, hundreds of young adults are thankful - to the creators of Wei&tMaxTN" - for g e ~ i n g a chance - a really solid chance of becombg taller!

Tlile thing is that I couldn't take it since I was already more than 30 years old.. . fine, I'm 47. But that's okay. I anxiously hope that all of my frjends and fmily members with children who are bemeen 12 and 25 have them take Weighl;NlaxTN". It could change their lives!

Try WeightMaxTM and it could change your life, tool William Thomson, Ph.D. Washgton, DC

"HeightMaxm is the best! I took it for 3 months and I grew a h o s t an k c h and a half.. . mazing!" Gregorio D. 17 years old Vkginia Beach, VA

""Ianyt explain how WeighMaxm does it, but my children seem to grow faster than they did before now that they're taking NeiglltMaxm. So I will. encourage my clhjildren to continue taking it until they are satisfied with their height, which will be 6 feet 5 inches!" Helen M. Mother of 3 teenagers

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15,17, and 20 yeass of age Staunton, VA

"Wow. T can't say enough good thjngs about HeightMaxTM, except that it works!'" Mark H. 23 years old Charlotte, NC

"My siends asked me how I was able to grow so tall, since I stopped g r o ~ n g at age 18, but since I started taking Hei&tMaxm, I managed to grow 2 inches more in 6 months. They were very impressed with my kecond' gowlh spurt." Nancy T. 20 years old Philadelphia, PA

"I couldn't believe what HeightMaxm was claiming until I ~ e d it. I thou& that at my age, I wasn't going to grow any more. In any case, what a swrprise, I s e w an inch more and lost almost 5 pounds." Karen S. 24 years old '

Richmond, VA

"It's incredible. I grew ahos t 3 inches thjis year. Thanks lo HeightMax%," Pablio M. 21 years old M i e Beach, FL

"HeigbtMax~ really helped me with my height problems. Although I'm not as tall as X would like to be . . . I: was 5 feet tall, but now I'm 5 feet, 2 inches tall, and I didn? have to do much, just take the pills rehegularly in fhe morning and the evening. I am definitely

end them to my family members and friends. My brothers and sisters were also happy with the HeightMaxTM results they had. It really work^!'^ Donna R. 18 years old New Uork City, P;ru'

Exhibit 6 -7

Page 54: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

OUR GOMP 'S PHILOSOPm "YOUR PARTNER F(IR Ldl'lS IN HEALTH MANA GE=IMlNTAND

WELLBEING nTM

QUfiITU @ RESEARCH r SERVICE

At HeightMaxm, we believe fiat quality is ofthe utmost impedance. We 11lake an effofl to use the ~ g h e s t quality natural materials and always produce them ~ t h the most potent fornula. The HeightMaxm fonnula is fiee from sugar, salt, stairch, vvheat, soy, corn, yeast, &d lactose, It has no preservatjves, artificial flavorings or colorings.

Our research center and laboratories provide the maximum nutritional technology behind NeightMaxTM. Rigorous tests and trials are carried out to produce the most potent and safe health supplement fomulas. The HeightMaxTM formula Is designed with the latest scientific djscoverjes and research focuses on the pre- and post-puberty g;rowth stages for bdividuds.

Finally, we make an effor?. to provide the best customer service in the healtt7 supplement industry. 'jTlhjs is our promise to continue to be aware of our clients9 needs and expectations, and make our best efforl: to satisfy them.

The 5nal result",e hope to become your partner for life in health management and wellbeing.

If you would like to ask us any questions, send us an email to semice@,heig,htn'~ax.com and we would be happy to help you.

For a free 30-day trial - click here

Page 55: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

MONEY BACK

If you are still not convinced, then why not try it yourself RISK - If after four weeks, you don't feel any effect or you are not completely satisfied with WeightNIaxm, we vvill return what you paid for the product - no questions asked.

Other companies promise to increase y o n height, no matter what your age is, no maMer what you OT PROMISE YOU THAT YOU WILL, BE TALLER , promise that by taking W eightMaxTlM consistently and regularly, you will see the results -both physically as well as psychologically.

It is with this promise that we are able to offer you this G U W E . So try it RISK FREE NOW and you will never be sorry for making this decision for the rest of your life.

For a 30-day trial - click here

Page 56: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

happier, healthier, and have greater self-confidence thanks to WeightMaxM,

DOSAGE INFO

WeightMaxm comes in two bottles. NeigbrtMaxm Concentrate is a multi- vitamin and herbal supplement taken once a day, PTeightMaxTm Plus is an amino acid and mineral supplement which is taken twice daily. HelghtMaxTM Pius is to be taken a% night after dinner (twc tabtets) and In the morning after breakfast (one tablet) together with WeightMaxm Concentrate.

Opening Form

Thank you tor calling Sunny Wealth Nutrition, makers of Grow taller with WeightMax. This is Ron, Mow can I help you?-

Hells, I heard your ad on the radio and is this HeightMax?

"Yes, we do carry WeightMax, HeightMax is our height-enhancing supplement for young adults-age "1 to 25. How old are you, Sir or Madam? 1s this for you or for your children?

They will then snzwer-Yes, It's for me or for my children-

"Ien say this..-"Tll-n at your age ( ), now is a good rime for t o s&rt taking HeightMax*

What is Heightmax? What is it made from? Wow does il work?

HeightMax k basically composed of multiple vitamins, minerals, Asian herbs and aminc acids, Wow HeightMax works 1s it provides the nutrients that helps stimulate the body's production of growth hormones and thereby extending the growth spurt as welt a s the grovvth plates and that is how it makes you grow tatter.

It is a19 natural and completely safe. It does not cause any adverse side effecls as long as you follow dosage instructions.

What are the dosage instructions"!

Dosage instructions shall come with your package, Basically, you have to take it twice in a day--once in the morning afier breakfast and once a t night aMer dinner. We shall also provide you with tips and guidance on how t o grow taller with your purchase.

Where can 1 get more information?

Exhibit H

Page 57: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

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Height increase Find Deals on Height Increase and other Health & Beauty Products at ... www.dealtime.com

Page 58: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

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Experiments to Grow Taller 100% free grow taller: program. Scam-free, must-see height increase ... easyheight.com

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Exhibit 1-2

Page 59: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

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Exhibit 1-3

Page 60: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

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Page 61: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

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Page 62: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

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Page 63: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

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Page 64: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

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Page 65: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

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Exhibit 1-9

Page 66: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

, SMN 1

- j HEAL .Tn BENEFITS Of CHITOSAN)

-f-."'----- , 3. ~ r ? p * * ~ r m - .- e Absorbs a n d Binds D i e t a q Fat g4r BLtZCA' E l 1 Hefps you lose w e i g M e Acts as Antacid m 3mproves Calcium Absorption

Reduces Levels of Uric Acid

1 SHN's UPOSAN !

i i Price :

/FvPrunnP knnwq that too much fat in the flint i+ ttnhe~lithv In fad ~ e v e r a l stttdier; indicate that a reduction - . - . , - . . - . . . . - . . - - . - - - - - jin dietary fats could have dramatic

nfortunately, our 20th renturv life5 ietary fats, despite

you can have your cake and eat it Chitosan and Chitosan-based Sunny

' . -. . - - , . . . - - . - . . I . - . . . - - -, - - - - - . - - - - . - - - - - - - - - - - - - - - : effects on the health and well-being of the population a s a whole. tvles pnd patinn hnhitc mslkc it V P N difftn~lt 'tn limit our cnnqrrmntinn of - . . - - . - - . , ....-. --. .... iir ..-., .- ' ..-..- .- '-. , -. ...--.- -- -- .-.. ' -.

the increasina number of warninos that are oublicized each dav. But no lonoer. Now - - - =- - -- - - too, by taking advantage of i h e unique Fat ~ n k p m e n t properties of Health Nutrition" Fat Blocker.

This revolutionary. formulation of natural ingredients has the abilily to chemically bind with the fat lipids in the stomach before they can be absorbed into the bloodstream through the digestive system. The key ingredient in Fat Blocker is Chitosan, a natural fiber derived from the shells of shellfish. Chitosan, a s with other fibers, is indigestible and non-absorbable s o the Chitosan-bound fat leaves the intestinal tract, having never entered the bloodstream. Most fibers have a t least some fat-binding capabilities. Chitosan, however, is special. Studies have shown that Chitosan can bind up to 12 times its own weight in fat, resulting in the removal of significant amoun& of fat in the diet. In fact, Chitosan has been shown t o be the best fat-binding fiber available.

When taken prior to a meal, Chltosan and Chitosan-based Fat Remover helps in reducing the amount of dietary fat consumed each day, which may lead to weight loss, reduced cholesterol, and overall better health. These benefits are available t o everyone, regardless of your eating habits, exercise regimen, or other lifestyte factors. This product can be used in conjunction with SHN's Fat Blocker and a good SHN's Multi-vitamin for optimum weight loss results.

"Studies in Scandinavia have s h o w n t h a t individuals taking chi tosan lo& an a v e r a g e of 80/0 of the i r body weight in a 4 week period." A R S Medicina, Helsinki, Finland. O a o b e r , 1994.

':HOW SHN's FAT BIOCKER W O R ~ ~

\\%,\TI XT ,% %P Chitosan is a natural fiber that I is unique in its ability to "trap"

lI-aU-n , fat molecules and carry them - out of your system before they arc* 8 r m a d - can be absorbed into the

j bloodstream. It does this in two i ways. The first way involves

,- ,- ?t,++,tU u,..u,., um,.r,' the attraction of opposite * - ~ . u L c L Y - . ~ - ~ ~

chemical charges (similar t o a * magnet). Positively charged t Chitosan attracts the negatively * charged fatty acids and bile

acids, binding them to the indigestable Chitosan fiber. The undigested Chitosan fiber is

OIIID-opCI Ylrryrprd i o -6- naturally eliminated from your system along with the

-4 r a r - - = b - d v - u d * - -- Exhibit J-l

Page 67: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

"trapped" fat. This explains why Chitosan reduces LDL cholesterol levels. The second entrapment methanism can be compared to the effect of a net. The Chitosan wraps around fat droplets and prevents them from being digested by lipid enzymes. Fats "nettedc by Chitosan are indigestible and . are not absorbed by the body.

---Paraphrased from "Chitosanw by William 3. Hcnnen, Ph.D---

[PRODUCT USAGE] Take 1 t o 3 capsules just prior to meals or high fat snacks between meals. Medications and et-soluble vitamins (A, D, E, K) shoutd be taken 2 houn before or after taking this product. I t is recommended that you drink 4 to 8 glasses of liquid each day.

[INGREDIENTS) Chitosan (4SOmg), Vitamin C (50mg), Citrus Pectin, ~ p p l e Fiber, Oat Bran.

[SAFETY] Chitosan is a natural fiber which has been shown in numerous studies t o be completely safe. I t does, however, come From the shells of shellfish. While research has shown that even those people with allergies to shellfish can take chitosan with no problems, if you have severe shellfish allergies you may want to consult your dortor before using the produd.

Page 68: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

Ostea-Vte Opfiflavonel f PRODUCT USAGE i ;ake me mpule th& t i m s daily with meais. ~of f iumptbn of ~aitium-rim j o ~ d s and partidpawn in ~ g h t e*er~)se )s highly recommended.

~ ~ h t against osteoporosis (Weak & BritUe Bones) The weakening 01 bones due to lost bone mineml densib' (QSleoPOm5is1, k a Very serious heant, ham& far more than M rntltbn ~ ~ ~ r i ~ w . me out of every two women and one in eight men over 30 years of age are a t tisk of havlng an &eElpomsirrelalr?d fracture In their Ilfetime.

Bft me neaWnel ~ w p o m s ~ s FounOation has -nny determined that o g t e o p r & ~ is the third most prwabnt uncured disease in the U.S. (dic* here m read ,clej ,psponsjb\e bf over 1.5 million fraaures every year and expenses of neatiy $34 billion per year (That's 138 million per day)). BUI because osteaporcsis.lr a

"silent ;ti=ase ' outwan: signs or symptoms tuntit a fracture occors), little anention or PuMWF, k given to I t Thts is unfmunate since the efferS ol deteriomting Lnes o n be one of the mod devastating threats to a person's wafiff of 118. f 3 o m d form

The human body com)w over 2~ M n s , ail of which as? at risk of lcslng an average of 1-3s d rheir bone dens)ty wery year after age 30. mm~oros~s simply emdr*, the bone surface way.

An ercd bone matnxj [bteomz ts chanmtized 4 widenlw holes or 5- in bone)

( ~PRIFU~VONE j GGTS, m p l e haye @ken a l d u m to help protect w o e heat&. However, Ulclurn onb helps to slow the deteriorallon process. ~t cannot rebuild bonm that have alrea* apeiten& dCI&ntion. B& O ~ V T T E can1

ama2,ng sfrenllf,c break*mugh in Europe has made the bone-pmtwing nutraceotical lpriflavone availabie. iprinavone is much more effective than caldum atone. f ~ i & bere to *aiae) fpriflavone k the oniy known dietary compound to dtsplay rhe abiliQ to actuany incwse bone mineral density in clinical studies.

o m - m e is the only n u t n ~ o ~ l supplement avaliable, which inhibits bone re5orption and osteoclartk (bonrdestmying) actlviry. while stimulaang -bl*c ( ~ ~ ~ - , ~ ~ i ~ ~ ) aR&ity fosters bone generation and growth. Clmicat studles have chzmonnrated lpnflawne's ability to Increase bone mineral density by up to a remarkabfe 9% in jittle as 36 months. Funher, because Iprlflavone comer from a natural, non-hormonal source, i h safety has been demonstreted In numerous dentif= studles w h ~ abo~&e\y no adverse slde e R e or laxKtty. This makes it much safer than a number of hormonal remedies avalbbfe, which have been cl~nically linked, to cancer and other adverse effec*r. -- ;~?EUV~TFS BONE PROTECXBNG Sy5p3

and mherah.

s When the recwery % uimplstcd. me surtax of thebone n 1wt0rm. tesullin~ in

Page 69: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,

TkiEE€-m. ~ = ~ e (3 aps) Contains: IpriRewne (MX1 mg), Calcium (1000 mg), Vitamin D (4W IU), Horsetail Nerb (30Omg), Gluatsamine W (30mg), silica {18mp), Wiagen (3mg).

C w k for the Mtw-Vite symbol to ensure qua1it.y bone-health pmdvcts. Along with the dinicel8y recommended dmage of tpriffavom. OacoVite contains 1M)% a! the the U.S. RDA in Caloum and VLIamln 0, Glucosamlne Sulfate, Collagen and other nutnenh essential for stmng and heatmy bones. Th(! impomme of Cakium, Vitamin D Giucosamine Sulfate and Collagen for a healthy bone loundation has been well documented. Thk unique formulation pub Osteo-We on the cutting edge of xienti& resear* into strong and healthy bones, Osteo-Vtte $ one of the only lprifiavone prod- on the market that contalns a full 30day supply at dinically eRecttve dosages.

Exhibit K-2

Page 70: WILLIAM BLUMENTHAL General Counsel MARY L. JOmSON · 2013-08-20 · WILLIAM BLUMENTHAL General Counsel JANET M. EVANS MARY L. JOmSON Federal Trade Commission 600 Pennsylvania Avenue,