why your adwords campaign is not how you are expecting it to be - inorbit 2016

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Why your AdWords campaign is not how you are

expecting it to be?

CRISTIAN IGNAT


1) The relationship between keyword - ad - landing page

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- Tells you the need / problem

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The Keyword:

- Promises the user the that it will solve the need / problem

The Ad

- Respects the promise in the ad and SOLVES the need / problem

The Landing Page


Example of promises:

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Example of promises:


Your business is NAKED online. Double check what your ads are promising.

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Your business is NAKED online. Some advice:

1) Triple check the promises from your ads.

2) Triple check your landing for the top kws in Google

3) Use prices as much as possible in your ads.

4) Focus on the right clicks >>> don’t use too “shiny” ads

6) Focus more on your product, landing, marketing than media

5) Use google.co.uk to analyse Ads, Landings, Online Marketing

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2) How do you check your agency’s AdWords performance?

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The first 25% of the most expensive kws should have high QS!

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3) Check your ads & landing pages on mobile

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Stop bidding if you don’t convert on mobile.


4) When is AdWords not performing because of you?

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- Usability

- Not Mobile Friendly

- Competition

- Price

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Do the following test:

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a) Setup your main objective on site (sale)

b) Tell 10 friends you’ll give them 300 €

c) Make them “spend” those money online

d) Sit back and take notes

e) How do they search on Google? Do they click your ad? What do they do on your website? Do they add to cart?


5) New clients cost a lot. Focus on existing clients.

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- Remarketing for Search

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- Upsell

- Show your clients that you care

Everyone wants 1st – 4th on Google. You should:


Google AdWords brings you interested people on the website.

It’s up to you to make them buy!


Things to go home with:

1) Online your business is naked.

2) Realistic goals to your agency: Quality Score increase CPC decrease

3) Check your ads & landing pages on mobile

4) Invest first in your site, product, benefits and then in media

5) New clients cost a lot. Focus on existing clients.


CRISTIAN IGNAT | [email protected]