Why the Internet is a Start-

up’s best friend

Picture: http://www.flickr.com/photos/laserstars/3086132328/

It’s not the technology

It’s the interactions

It’s not the technology that makes the Internet important to start-up entrepreneurs, it’s the interactions.Picture Computer Lab: http://www.flickr.com/photos/izzymunchted/1419115048/Picture New Friends: http://www.flickr.com/photos/slava/992547455/

IDEA ...

The Internet is a vehicle for communication. Ideas spread quickly and widely through this medium. A simple link sent over MSN or Facebook by one person to their friend has profound influence. See, the Internet makes it easy for people to tell their friends about stuff. That’s what makes it a powerful tool.

What a great product.

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The Greatest Product

of All Time

•Your life will be better•You will improve your social status•You cannot live without this product•If you don’t buy this product you will be a square!

Vs

Focus on being comment worthy instead of forcing your message with traditional advertising.

Traditional advertising and marketing techniques are in decline. As a start up entrepreneur you should leave them to Nike and Pepsi. Use the Internet to leverage people telling their friends about you. That’s your primary objective. Getting people to talk, link, review, blog, vlog, comment, recommend, rate and endorse you, is what the game is about.

Word of Mouth

Your Product

However, I can’t overstate the need for you to have your fundamental word of mouth generator in place. This is the part of your product that is comment worthy. Internet marketing does not work without it. It doesn’t matter how many Twitter posts you make. If what you do is not comment worthy, it will not spread.Picture: http://www.flickr.com/photos/kylemacdonald/60760497/

Be Comment Worthy

See, the Internet marketing tactics won’t work if you’re not comment worthy. This is the single most important challenge for the modern start-up entrepreneur.

Target

Early AdoptersGet "early adopters" (these are the enthusiasts who love trying out the latest thing) to use your product and if they believe that it is comment worthy...Picture: http://www.flickr.com/photos/32912172@N00/3384528604/

To tell their friends

... they will tell their friends about you. Picture:http://www.flickr.com/photos/jamescridland/613445810/

ListenListen to the early adopters.Picture: http://www.flickr.com/photos/tessawatson/383858071/sizes/m/

“It would be cool if...”

The early adopters will tell you how to make your product comment worthy for them.

For more information on Start-upscheck out LostJobStartBusiness.com

Find out more on how the Internet can help your start-up from market research to launch at http://www.lostjobstartbusiness.com/