Why$Personal$Clouds$Need$a$Network$

Personal$Cloud$Community$Meetup$

2013<01<29$

Drummond$Reed,$Managing$Director,$Respect$Network$

R Respect Network™

The Personal Cloud Network�

2$

R

The$Problem:$$

Managing$Personal$Data$and$CommunicaFons$

3$

For$many$people,$

managing$personal$data$

and$communicaFons$is…$

Too#much#work# Too#unsafe#

Too#distrac3ng#Too#confusing#

4$

•  Too$many$usernames/passwords#

•  Constant$fear$of$phishing#•  Dumb,$repeFFve$online#forms#

•  IncompaFble$calendar/contact$

synchroniza3on#

•  Creepy$personalized$ads$•  Hard$to$find$receipts#•  Incompa3ble$file$sharing$

•  Manual$change=of=address#

•  Overflowing$inboxes#

•  Too$much$social#network#noise#

•  Data#sca@ered#across$mulFple$

devices$and$networks$

•  Behavioral$tracking#•  No$strong$online#iden3ty#•  Constant$need$to$unsubscribe#•  Inability#to#prevent#sharing$•  Fear$of$data#breaches#•  Worry$about$backups#

•  No#data#portability#

Everyone#online$has$at$least$some$of$these$problems$

5$

Personal$computers,$smartphones,$and$

social$networks$were$supposed$to$make$

all$of$this$easier$for$us…$

6$

…instead$they$have$just$given$us$more$

data,$relaFonships,$and$communicaFons$

to$manage$

7$

R

The$SoluFon:$$

A$Personal$Cloud$Network$

8$

Personal#clouds#are$#3$on$Gartner’s$list$of$Top$10$Strategic$Technologies$of$2013$

9$

Why?$Because$they#solve#this#problem#

Personal$

cloud$

10$

A$personal$clouds$lets$you$connect…$

•  all$your$data#•  all$your$devices#•  all$your$apps#•  all$your$rela3onships##

Personal$

cloud$

…in$one$safe$place$

11$

Most$importantly,$it$lets$

you$own#and#control#this$informaFon—for#life#

12$

This$is$a$dramaFcally$different$

model$than$today’s$social$

networks,$whose$value$lies$in$

aggrega3ng#and#centralizing#vast$quanFFes$of$personal$data#

13$

It$is$also$a$different$model$than$the$companies$offering$

standalone$personal#data#vaults#

Qiy$

Why?$Because$personal$clouds$don’t$solve$this$problem$alone$

14$

Personal$

cloud$

They$do$it$by$forming$a$network$

15$

Personal$

cloud$

Personal$

cloud$

A$peer<to<peer$trusted$communicaFons$network$

16$

Personal$

cloud$

Personal$

cloud$

Personal$

cloud$

Personal$

cloud$

A$network$that$can$also$safely$connect$people$to$businesses#

17$

Personal$

cloud$

Business$

cloud$

Personal$

cloud$

Personal$

cloud$

Personal$

cloud$

Each$link$on$the$network$is$a$secure$communicaFons$

connecFon$called$a$personal#channel#

18$

Personal$

cloud$

Personal$

cloud$

Personal#channel#

A$personal$channel$is$an$opt=in#permissioned#rela3onship##for$exchanging$both$secure#messages#and$secure#data#

19$

Personal$

cloud$

Business$

cloud$

Secure$messaging$

Secure$data$sharing$

Respect$Network$communicaFons$

are$based$on$the$open$standard$XDI$semanFc$data$interchange$protocol#

For$a$marketer,$a$personal$channel$is$a$new$tool$for$building##life3me#rela3onships#and$high=loyalty#customers#

20$

Personal$

cloud$

Business$

cloud$

Ongoing$inFmate$dialog$about$$

customer$needs$and$company$offers$

Personal$channels$enable$businesses$to:#•  Give#customers#one<click$access$(e.g.,$sign<on,$ordering,$receipts,$recommendaFons)$

•  Learn#more$about$a$customer$with$one<click$

(e.g.,$sizes,$preferences,$reputaFon)$

•  Be#no3fied#about$customer$events$and$

intents$(e.g.,$change<of<address,$new$baby)$

•  No3fy#customers#about$exactly$the$topics$in$which$they$are$interested$

•  Retain#customers#no$maher$how$oien$they$

move$or$change$contact$addresses$

One$of$the$first$uses$of$personal$channels$will$be$personal#logins—the$equivalent$of$social$logins$but$from$a$personal$cloud$

21$

Personal#logins#Social$

network$Personal$

cloud$

Social#logins#

•  Proprietary$

•  Not$portable$

•  Not$contextual$

•  Limited$data$

sharing$opFons$

•  Depend$on$the$

social$network$

•  Lost$if$you$lose$

the$account$

•  Open$standard$

•  Portable$

•  Contextual$

•  Unlimited$data$

sharing$opFons$

•  Under$your$

personal$control$

•  Protected$for$life$

Personal$clouds$are$also$a$giant$win$for$developers$

22$

Personal$

cloud$

App$

cloud$

Every$app$that$runs$on$a$

personal$cloud$network$

has$its$own$app#cloud#with$a$personal$channel$

to$every#user#of#the#app#

Personal$login$is$just$the$first$of$many$reasons$why$developers$

will$want$to$build#apps#for#this#new#plaLorm#

23$

Personal$

cloud$

App$

cloud$

Secure$messaging$

Secure$data$sharing$

Personal$clouds$will$enable$developers$to:#•  Strongly#assure#users#that$the$app$will$respect$each$user’s$personal$data$

•  Securely#message#and#intelligently#no3fy#users$with$wriFng$any$addiFonal$code$

•  Store#and#access#shared#data#with$a$full,$standard,$portable$permission$model$

•  Create#new#shared#data#types#at$either$the$global$or$community$levels$

•  Give#users#full#data#portability#with$no$addiFonal$effort$

24$

The$easiest$way$to$understand$the$high<level$

architecture$of$a$personal$cloud$network$is$to$$

begin$with$the$global$email$network$

The$email$ecosystem$in$1990$

LAN! LAN! LAN! LAN!

…!

MCI$

AOL$

Compuserve$?

?

?

25$

The$email$ecosystem$in$2000$

SMTP Email Network!

The$emergence$of$an$

open$standard$P2P$

email$protocol$(SMTP)$

coupled$with$a$scalable$

discovery$service$(DNS)$

gave$rise$to$a$globally$

interoperable$email$

network$

26$

The$data$sharing$ecosystem$in$2010$

LAN! LAN! LAN! LAN!

…!

Facebook$

LinkedIn$

Twitter$?

?

?

27$

The$data$sharing$ecosystem$in$2020$

XDI Data Sharing Network!

The$emergence$of$an$

open$standard$P2P$data$

sharing$protocol$(XDI)$

coupled$with$a$scalable$

discovery$service$(XDI)$

will$give$rise$to$a$

globally$interoperable$

personal$cloud$network$

28$

29$

However$a$technical$protocol$

alone$is$not$enough—like$a$

credit$card$network,$a$

personal$cloud$network$also$

needs$a$shared$trust#model#and$business#model#

Technical#Layer#

Legal#Layer#

Business#Layer#

Users#

At$the$legal$layer,$the$Respect$

Network$uses$the$Respect#Trust#Framework—the$groundbreaking$

personal$data$framework$listed$

with$OIX$(Open$IdenFty$Exchange)$

in$May$2011$that$won$the$Privacy#Award#at$the$2011$European$

IdenFty$Conference$

30$

At$the$business$layer,$the$Respect$Network$business$model$is$

paherned$aier$the$credit#card#interchange#fee#model#

31$

Personal$

cloud$

Business$

cloud$

RPayment$

TransacFon$ RelaFonship$

Issuing bank! Acquiring bank!

Interchange fee!$

$ $

$ Relationship fee!

$

$ $

$ Rewards! Rewards!

On$a$credit$card$network,$businesses$pay$

interchange#fees#based$on$the$value$of$the$transacFons$facilitated$by$the$network$

On$the$Respect$Network,$businesses$pay$

rela3onship#fees#based$on$the$value$of$the$relaFonships$facilitated$by$the$network$

Personal channel!

Cloud provider! Cloud provider!

32$

Respect#Network#Founding#Partners#

R Respect Network™

The Personal Cloud Network�