ONLINE BY GÜNTHER HASLBECK

OVENGA MEDIA

WINS

WHY

THIS IS WHY NEW ECONOMY WINS OVER OLD

ECONOMY

OLD ECONOMY

IF YOU GO TO A JOB INTERVIEW AT AN OLD ECOMOMY COMPANY THEY TELL YOU SOMETHING LIKE THIS:

WE READ THE LATEST MAGAZINE

SO WE ALSO NEED SOMEONE WHO....

OFFICE FAR AWAY

AND YOU GET A NICE OFFICE „SOMEWHERE“

LOT OF MONEY

AND A HUUUUGEEE BUDGET

THIS IS WHAT YOU GET IN

2015!

TRENDS THEY READ MAGAZINES!""THEY READ !PRINT! AND TALK ABOUT *ONLINE* > THATS CRAZY

KNOWLEDGE

THEY DO NOT TRUST YOU AND YOUR EXPERIENCE > THEY KNOW BETTER AND THEY „INVITE“

YOUR OFFICE

IS AN OLD WINDOWS MACHINE WHO IS SLOWER THAN YOUR NEIGHBOURS GRANDMAM....

YOUR BUDGET

IS IN FACT: 0 OR IN WORDS: NOTHING

WHAT THEY DO NOT UNDERSTAND

WEB-STARTUPS ARE OFTEN NOT SMALL OFFICES IN DARK SMALL ROOMS.... TEENS WHO WORK ON SOMETHING...

THEY ARE ARMYS WHO WORK IN HUNDRETS IN SUPER DUPER NICE OFFICES

HUNDRETS OF PEOPLE ARE WORKING FOR ONE ONLINE TOPIC AND NOT JUST „1“ ECOMMERCE MANAGER WHO DOES NOT REALLY UNDERSTAND WHAT THE „OLD“ COMPANY IS SELLING

THEY ARE WORKING 24H NO JOKE!

BECAUSE THEY USING TEC -  SKYPE / GOOGLE HANGOUT AND A -  CLOUD PROJECT MANGEMENT TOOL

AND - ENGLISH ENABLES WORKFORCE AROUND THE GLOBE

PLAN TODAY, FINISHED TOMORROW

THINK ABOUT SOMETHING IN EUROPE, WRITE IT DOWN LET DEVELOP IN EG USA + ASIA GO TO BED ARRIVE BACK IN OFFICE... IDEA IS ONLINE

TOOLS THEY USE

EXAMPLE

YOU DO NOT NEED A SOCIAL MEDIA MANAGER.... ALL YOU NEED IS THIS:

THINK ABOUT A „STORY“

WHAT DO YOU WANT TO TRANSPORT TO YOUR CUSTOMERS... WHAT SHOULD IT MAKE WITH YOUR CUSTOMERS

MAYBE CHECK TRENDS

USE TOOLS LIKE BUZZSUMO TO FIND OUT WHAT OTHERS WRITE AND HOW PEOPLE REACT

BREAK STORY INTO PARTS

PART 1 PART 2

PART 3

DO NOT HIRE AN EMPLOYEE

GO TO CROWDSOURCING PLATFORMS AND FIND SOMEONE WHO WRITES THE TEXTS PER PART...

PUBLISH AT RIGHT DATE

USE TOOLS LIKE BUFFER TO PUBLISH THE PARTS AT THE RIGHT TIME

PUBLISH AT RIGHT DATE

YOU CAN PUT ALL PARTS ON ONE DAY INTO BUFFER AND TELL THE TOOL WHEN TO PUBLISH AND SO ON....

PUBLISH AT RIGHT DATE

USE TOOLS LIKE SLACK AND JIRA TO KEEP TEAM AND STORIES TOGETHER

WE LEARN

EVERYONE EVERYWHERE CAN WORK FOR YOU... BUT YOU NEED SOMEONE TO ORCHESTRATE ALL THAT PEOPLE / PARTS

SO IF YOU ARE OLD ECONOMY

LEAVE THEM ALONE

FIND SOMEONE WHO IS USED TO WORK THIS WAY AND GIVE HIM / HER TRUST, MONEY AND MOST IMPORTANT *CONFIDENCE* BUT LET THEY DO THEIR WORK HOW THEY ARE USED TO DO IT AND LEAVE THEM ALONE FOR A YEAR..

YOU NEED HELP

CHECK OUR WEBSITE

OVENGA MEDIA"CAN HELP

WWW.OVENGA-MEDIA.DE