BUSINESS MARKETING

HNDBM/11/02/GROUP ONE

QUESTION 4

Why might the Kingdom of Bahrain be an attractive location for

overseas investors?

KINGDOM OF BAHRAIN

AN ATTRACTIVE LOCATION FOR OVERSEAS INVESTORS

WHY?The economy grows

Diversifies will create and offer better living and working designed

Provide a next generation access network

Allow both residents and visitors total access to information and communications

Goals

Digital connectivity plays both residential life and creating enhanced productivity for businesses

The overseas investors think that Bahrain Bay is a good place for business investment and development as it has major financial and commercial centre, and also other key projects

QUESTION 5

What are Bahrain’s closest competitors for inward foreign

investment?

 The injection of money from an external source into a region, in order to purchase

capital goods for a branch of a corporation to locate or develop its presence in the region.

CapitaLand(Asia’s largest developers)

Developers (India, France and United States)

Sub regional developers (Kuwait, Saudi Arabia, United Arab Emirates)

Bahrain Investment Wharf, Bahrain Financial Harbour, Bahrain City Centre, Durrat Al Bahrain and also Amwaj Islands.

QUESTION 6

What part of the marketing mix is related to the football sponsorship, and what function does it perform?

MARKETING MIX

PRODUCT

PROMOTION

PRICE

PLACE

PRODUCT- FOOTBALL SPONSORSHIP

PROMOTION-AT THE WATERFRONT

PRICE- DONATION

PLACE- NEW WATERFRONT COMMUNITY ALONG THE NORTH

SHORE OF MANAMA

FUNCTION

Philosophy of community development and Support into the communities that already present around Bahrain.

Long lasting partnership between Bahrain bay and its wider community.

PRESENTED BY:

FAIQ

DAYAH

QISTINA

DANA