BUSINESS MARKETING
HNDBM/11/02/GROUP ONE
QUESTION 4
Why might the Kingdom of Bahrain be an attractive location for
overseas investors?
KINGDOM OF BAHRAIN
AN ATTRACTIVE LOCATION FOR OVERSEAS INVESTORS
WHY?The economy grows
Diversifies will create and offer better living and working designed
Provide a next generation access network
Allow both residents and visitors total access to information and communications
Goals
Digital connectivity plays both residential life and creating enhanced productivity for businesses
The overseas investors think that Bahrain Bay is a good place for business investment and development as it has major financial and commercial centre, and also other key projects
QUESTION 5
What are Bahrain’s closest competitors for inward foreign
investment?
The injection of money from an external source into a region, in order to purchase
capital goods for a branch of a corporation to locate or develop its presence in the region.
CapitaLand(Asia’s largest developers)
Developers (India, France and United States)
Sub regional developers (Kuwait, Saudi Arabia, United Arab Emirates)
Bahrain Investment Wharf, Bahrain Financial Harbour, Bahrain City Centre, Durrat Al Bahrain and also Amwaj Islands.
QUESTION 6
What part of the marketing mix is related to the football sponsorship, and what function does it perform?
MARKETING MIX
PRODUCT
PROMOTION
PRICE
PLACE
PRODUCT- FOOTBALL SPONSORSHIP
PROMOTION-AT THE WATERFRONT
PRICE- DONATION
PLACE- NEW WATERFRONT COMMUNITY ALONG THE NORTH
SHORE OF MANAMA
FUNCTION
Philosophy of community development and Support into the communities that already present around Bahrain.
Long lasting partnership between Bahrain bay and its wider community.
PRESENTED BY:
FAIQ
DAYAH
QISTINA
DANA