why marketing and it will love the new dnn

26
Launch Webinar Presented By Will Morgenweck Navin Nagiah Joe Brinkman

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Page 1: Why Marketing and IT Will Love the New DNN

Launch Webinar

Presented By

Will Morgenweck Navin Nagiah Joe Brinkman

Page 2: Why Marketing and IT Will Love the New DNN

OUTLINEi. DNN Vision & Mission

ii. The Thought Process Behind ‘9’

iii. Evoq 9 for Marketers

iv. DNN 9, the Platform Has Evolved – A look under the covers

v. Summary

Page 3: Why Marketing and IT Will Love the New DNN
Page 4: Why Marketing and IT Will Love the New DNN

DNN / Proprietary and Confidential. All Rights Reserved.4

Connect ‘content’ to ‘revenue’ for every organization

Help organizations ensure that the content they create results in the highest possible revenue opportunities

VISION MISSION

Page 5: Why Marketing and IT Will Love the New DNN

Thank You

114,937Active Sites

127Countries

82Net Promoter

Score

Page 6: Why Marketing and IT Will Love the New DNN

TRENDSMarket Trends

Page 7: Why Marketing and IT Will Love the New DNN

DNN / Proprietary and Confidential. All Rights Reserved.7

Today’s Consumer

• Highly Distracted

• Uses Multiple Communication Points

(F2F, Text, Chat, App, Web Site, FB,

Google, LinkedIn, Pinterest)

• Uses Multiple devices – Phone,

Tablet, Notebook, Desktop, Watch,

Echo

1.

Page 8: Why Marketing and IT Will Love the New DNN

Content Needs To Live On Its Own2.

Page 9: Why Marketing and IT Will Love the New DNN

Content Needs To Live On Its Own2.

Page 10: Why Marketing and IT Will Love the New DNN

… so that it can be Portable & Reusable across different pages, sites, & channels

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2.

Page 11: Why Marketing and IT Will Love the New DNN

… that Way Content Becomes Measurable Across the entire spectrum

2.

Page 12: Why Marketing and IT Will Love the New DNN

2.

Increasingly, content is dynamically built, used, and re-used because ‘creating content’ is expensive

Page 13: Why Marketing and IT Will Love the New DNN

Features Need To Become Modular & Independent

External Developers

Back End

Front End

API

DNN Cloud Infrastructure

Evoq / DNN Platform

CRM / Other Applications Independent Service App

Built as a Microservice

Cloud Deployed

True SAAS

Truly Portable

NEW FEATURES

Structured Content

Forms

Analytics

3.

Page 14: Why Marketing and IT Will Love the New DNN

Analytics will go from ‘fixed’ to ‘custom’ to ‘intelligent’

Snapshot, fixed analytics Realtime, user defined analytics Realtime, A.I. Insights

4.

Page 15: Why Marketing and IT Will Love the New DNN

Evoq 9 Comes with Deep Content Instrumentation. 4.

Request Type, Account Code, Pageview ID, Version Number, Ses-

sion ID, VIsitor ID, Google ANalyt ics USER ID, UTC Date TIme, URL,

CLient IP, User Agent , IS MObile Device, Page TIt le, Host name,

Referrer, Protocol, Language, V iewport Width, V iewport Height ,

Timezone of fset , is logged in, Content It ems, Event Pr ocesses ITC

Time, Part ion ID, Event Enqued, Request Type, Account Code,

Pageview ID, Version Number, Session ID, VIsitor ID, Google ANa-

lyt ics USER ID, UTC Date TIme, URL, CLient IP, User Agent , IS

MObile Device, Page TIt le, Host name, Referr er, Protocol, Lan-

guage, Viewport Width, V iewport Height , Timezone of fset , is

logged in, Content It ems, Event Pr ocesses ITC Time, Part ion ID,

Event Enqued, Request Type, Account Code, Pageview ID, Version

Number, Session ID, VIsitor ID, Google ANalyt ics USER ID, UTC

Date TIme, URL, CLient IP, User Agent , IS MObile Device, Page

TIt le, Host name, Referr er, Protocol, Language, V iewport Width,

Capture Information

OVER 365 PARAMETERS

Leverage data collected toProvide insights on…

Deep Personalization

Content Analytics

Visitor Insights

A/B Testing

Page 16: Why Marketing and IT Will Love the New DNN

Personalization is going from “n-factor” to being “deep & profound”

5.

Page 17: Why Marketing and IT Will Love the New DNN

User Personas

Marketing IT

Page 18: Why Marketing and IT Will Love the New DNN

Loves content

Buzzword - Engagement

Focus –

Productivity

Dislikes –

Software manuals

1 of 5 content managers

User Personas

Page 19: Why Marketing and IT Will Love the New DNN

Loves technology

Buzzphrase –

Empowering the

business

Focus –

Execution

Dislikes –

Software that is

rigid

6 Developers; 5 Web Sites

with multiple apps

User Personas

Page 20: Why Marketing and IT Will Love the New DNN

A Glimpse of the New DNN: Visualizers

Page 21: Why Marketing and IT Will Love the New DNN

A Glimpse of the New DNN: Site Analytics

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APPROACHOur Approach

Page 23: Why Marketing and IT Will Love the New DNN

EASYMake it Easy

Make our products drop-dead easy to use for marketers & business professionals

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APPLIMake it Applicable

Design and build our applications in such a way that our customers go from ‘buy’ to ‘use’ in weeks; and from ‘use’ to ‘value’ in months

Page 25: Why Marketing and IT Will Love the New DNN

PRODMake It Productive

To offer the best ROI of any software product that caters to marketers

Page 26: Why Marketing and IT Will Love the New DNN

MEET EVOQFor More Information

Visit our website to learn more about Evoq.