why marketing and it will love the new dnn
TRANSCRIPT
Launch Webinar
Presented By
Will Morgenweck Navin Nagiah Joe Brinkman
OUTLINEi. DNN Vision & Mission
ii. The Thought Process Behind ‘9’
iii. Evoq 9 for Marketers
iv. DNN 9, the Platform Has Evolved – A look under the covers
v. Summary
DNN / Proprietary and Confidential. All Rights Reserved.4
Connect ‘content’ to ‘revenue’ for every organization
Help organizations ensure that the content they create results in the highest possible revenue opportunities
VISION MISSION
Thank You
114,937Active Sites
127Countries
82Net Promoter
Score
TRENDSMarket Trends
DNN / Proprietary and Confidential. All Rights Reserved.7
Today’s Consumer
• Highly Distracted
• Uses Multiple Communication Points
(F2F, Text, Chat, App, Web Site, FB,
Google, LinkedIn, Pinterest)
• Uses Multiple devices – Phone,
Tablet, Notebook, Desktop, Watch,
Echo
1.
Content Needs To Live On Its Own2.
Content Needs To Live On Its Own2.
… so that it can be Portable & Reusable across different pages, sites, & channels
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2.
… that Way Content Becomes Measurable Across the entire spectrum
2.
2.
Increasingly, content is dynamically built, used, and re-used because ‘creating content’ is expensive
Features Need To Become Modular & Independent
External Developers
Back End
Front End
API
DNN Cloud Infrastructure
Evoq / DNN Platform
CRM / Other Applications Independent Service App
Built as a Microservice
Cloud Deployed
True SAAS
Truly Portable
NEW FEATURES
Structured Content
Forms
Analytics
3.
Analytics will go from ‘fixed’ to ‘custom’ to ‘intelligent’
Snapshot, fixed analytics Realtime, user defined analytics Realtime, A.I. Insights
4.
Evoq 9 Comes with Deep Content Instrumentation. 4.
Request Type, Account Code, Pageview ID, Version Number, Ses-
sion ID, VIsitor ID, Google ANalyt ics USER ID, UTC Date TIme, URL,
CLient IP, User Agent , IS MObile Device, Page TIt le, Host name,
Referrer, Protocol, Language, V iewport Width, V iewport Height ,
Timezone of fset , is logged in, Content It ems, Event Pr ocesses ITC
Time, Part ion ID, Event Enqued, Request Type, Account Code,
Pageview ID, Version Number, Session ID, VIsitor ID, Google ANa-
lyt ics USER ID, UTC Date TIme, URL, CLient IP, User Agent , IS
MObile Device, Page TIt le, Host name, Referr er, Protocol, Lan-
guage, Viewport Width, V iewport Height , Timezone of fset , is
logged in, Content It ems, Event Pr ocesses ITC Time, Part ion ID,
Event Enqued, Request Type, Account Code, Pageview ID, Version
Number, Session ID, VIsitor ID, Google ANalyt ics USER ID, UTC
Date TIme, URL, CLient IP, User Agent , IS MObile Device, Page
TIt le, Host name, Referr er, Protocol, Language, V iewport Width,
Capture Information
OVER 365 PARAMETERS
Leverage data collected toProvide insights on…
Deep Personalization
Content Analytics
Visitor Insights
A/B Testing
Personalization is going from “n-factor” to being “deep & profound”
5.
User Personas
Marketing IT
Loves content
Buzzword - Engagement
Focus –
Productivity
Dislikes –
Software manuals
1 of 5 content managers
User Personas
Loves technology
Buzzphrase –
Empowering the
business
Focus –
Execution
Dislikes –
Software that is
rigid
6 Developers; 5 Web Sites
with multiple apps
User Personas
A Glimpse of the New DNN: Visualizers
A Glimpse of the New DNN: Site Analytics
APPROACHOur Approach
EASYMake it Easy
Make our products drop-dead easy to use for marketers & business professionals
APPLIMake it Applicable
Design and build our applications in such a way that our customers go from ‘buy’ to ‘use’ in weeks; and from ‘use’ to ‘value’ in months
PRODMake It Productive
To offer the best ROI of any software product that caters to marketers
MEET EVOQFor More Information
Visit our website to learn more about Evoq.