Is my MVP just a POC?ProductCamp Vancouver 2015

Jan Carter@janccarter

ca.linkedin.com/in/jancarter

http://paulkortman.com/2012/11/21/the-problem-with-a-lean-startup-the-minimum-viable-product/

Enter the Minimum Viable Product

http://www.thesups.com/news/build-measure-learn/

Iterate with clients to make it better

And Hockey stick growth is possible

(Marc Andreessen via Twitter)

...but why doesn’t it always work?

Is my MVP too Minimal?

So easy!

www.lean-labs.com

I built my MVP… but is it really just a POC?

I’ve got SO much data… but what the hell?

“The MVP is that version of a new product which allows a team to

collect the maximum amount of validated learning about

customers with the least effort”

- Eric Reis

The ACTUAL definition of MVP

Know your assumption and how to measure it

Intercom on Product Management

http://www.stephengay.com/?p=737

Each release has to be usable

Each release has to be engaging

Think about the buyer too

Traction: A Startup Guide to Getting Customers co-authored by Justin Mares andGabriel Weinberg.

And how to get traction beyond having a product

1. Usable product

2. Engaging

3. Easy to buy

4. Traction channels built at same time

1. Can we create a checklist to ensure we build the product so it can get traction and then build on that? (i.e. building, designing, measuring, scaling?)

2. How do you create effective feedback loops? (i.e. how scalable, how personal, 2-way, with whom)

10 min. for each question

20 min. total for breakout sessions

Come back and share with group: 10 min

Let’s break into teams

Q1. MVP checklist

Q1. MVP checklist

Q1. MVP checklist

Q1. MVP checklist

Working hard on a beautiful Vancouver Saturday

Q2. Feedback loops

Q2. Feedback loops

Q2. Feedback loops

Q2. Feedback loops

Q2. Feedback loops

What did you learn?

What will you do differently tomorrow?

Wrap-up

Thank You!

@janccarter