productcamp dublin 2016 behavioural economics

9 ways that

can help you to build, message and price better products

© Glen Holmes - 2016

Behavioural Economics


1. The Scarcity Heuristic


2. Limit your users’ ability to procrastinate


3. Naïve Diversification - Limit your users choices


4. Nudging


5. People are crap at determining value!


6. Create Excitement


7. How you frame something impacts people’s perception.


8. Proper timing is crucial to control outcomes.

9. The Jargon Heuristic.


Thank You!

https://www.linkedin.com/in/glen-holmes-6057741a


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