freemium - christian kirsch - productcamp boston 2012

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FREEMIUM How Giving Away Your Products Can Be Very Profitable

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Freemium: How Giving Away Your Products Can Be Very Profitable - Christian Kirsch, ProductCamp Boston 2012

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  • 1. FREEMIUMHowGivingAwayYourProductsCanBeVeryProfitable

2. FREE+PREMIUM 3. Basic=freeAdvanced=$$$ 4. Intangible 5. Leads 6. Awareness 7. ProductExperience 8. Enabler 9. Advertising 10. WaystoLimit 11. Features 12. Timed 13. Volume 14. Audience 15. RevenueFreeFeatures 16. RevenueFreeFeatures 17. RevenueFreeFeatures 18. RevenueFreeFeatures 19. RevenueFreeFeatures 20. YourPartnersinCrime 21. Usability 22. HowtoMakeFreemium Work Why? Howmuch? Leads Awareness Useful ProductExperience Cannibalization Enabler SweetSpot Advertising How? Limits? Features GetBuyIn Time Collaborate Volume Usability Audience 23. Wanna play? 24. ChrisKirsch@[email protected]@gmail.com