why is awesome...detox we’re excited about: all things digestive health, superfood greens,...
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alive magazinealive.com
alive eNewsletteralive Academyalive Awardsalive Listens
alive Executive Summit
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Your products are unique. So are we. alive is a natural health magazine with a modern, plant-based twist. We motivate readers to eat healthier (10-minute dinners, anyone?). We inspire them to train smarter (because everyone needs a little fitness inspo now and then). And we teach them how to live better (hello, supplement game plan).
Oh, and did we mention we increase your sales? Consumers need meaningful, research-backed content to help them make purchasing decisions. alive articles drive them to buy natural, eco-friendly and organic products.
78% of our readers make purchases based on what they read in alive.Our readers buy 2.3x more than non-alive readers.
WHO WE AREBrendan Brazier, Editor-in-ChiefFormulator and co-founder of Vega and best-selling author of the Thrive book series.
Why alive
for youis awesome
Ryan Benn, President & PublisherTransformed alive, a trusted Canadian brand, into a global powerhouse with 24 million readers around the world.
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alive readers
tooare pretty great
AMONG NORTH AMERICAN SHOPPERS,• 68% now take—and trust—supplements• 80% are willing to pay more for healthier foods• 64% shop at health-conscious specialty retailers• 80% are actively seeking nutrition-based ways to tackle health issues
like obesity and diabetes
CREDIBLE CONTENT = CONSUMER TRUSTResearch shows alive readers have a high level of engagement in alive’s content, which has a strong impact on the brands they purchase.
alive READERS …• are mostly women from 25 to 39 years old • have discretionary incomes of $1,000/month• have a post-secondary education• live primarily in urban areas • are the principal shoppers for their home• lead highly active lifestyles• are more likely to use herbal remedies• buy organic products and produce
We engage your current and future customers: the people who ate kale before it was cool and the growing category of shoppers who are just discovering how to pronounce quinoa.
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How alive'sreach works for you
Readers can find us in natural health retailers across the United States, including Better Health, Feel Rite, Fresh Thyme, Lassens, Pharmaca and Whole Foods Market (just to name a few).
Total distribution points: 750 stores and growing rapidlyTotal distribution: 300,000 copies
DON’T JUST TAKE OUR WORD FOR IT
“The response has been phenomenal. The store is out of magazines and is looking for more … So with that being said, can we get another 500 magazines sent to the store directly? I think we will need two more racks!”-Grassroots Natural Market, NJ
“Our Whole Foods team leader wants to come work for alive—she loves the magazine and set up an entire endcap featuring alive!”-Whole Foods Market, GA
“We have gone through 800 magazines in only two weeks!”-Good Harvest Market, WI
“We have the magazines in two locations in our stores—at the front register and at the café. We are giving them out and people are absolutely loving them.”-Lassens Natural Foods & Vitamins, CA
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What alive will coverin 2018alive makes natural health accessible, beautiful and inspiring. Our articles enlist top influencers (from wellness gurus to healthy chefs) to unpack the health topics consumers care about. Our advice is easy to use. Our recipes are gorgeous and nutritious (just saying).
Here’s a sneak peek at what we have in store for the coming year.
JANUARY/FEBRUARY Brain Health We’re excited about: the brain-gut connection, secrets to better sleep, next-level fitness nutrition
MARCH/APRIL Detox We’re excited about: all things digestive health, superfood greens, cleansing foods and herbs
MAY/JUNE Women’s Health We’re excited about: the best supplements for ladies, natural beauty essentials, new plant waters
JULY/AUGUST Men’s Health We’re excited about: supplements guys need, natural libido boosters, summer skin care
SEPTEMBER/OCTOBER Kids’ Health We’re excited about: natural remedies for kiddos, cooking as a family, innovative vegan milks
NOVEMBER/DECEMBER Immunity We’re excited about: natural cold and flu busters, stress and immunity, dessert-inspired smoothies
WINTER 2017 I Issue 1 GET FIT NOW
* PLANT-BASED COM
FORT FOOD * 11 LAW
S FOR LIVING BETTER * SIM
PLE 7-DAY DETOX * SUPERFOOD SOUPS *
NEW YORK’S HOTTEST GYM
alive.com
COMFORT FOODPLANT-POWERED
CRUSH YOUR GOALS
WINTER 2017
Take me,I’m
FREE! Really! Take it!
100%
11 LAWS FOR LIVING BETTER IN
PLUS: SIMPLE 7-DAY DETOX (WITH REAL FOOD) * NEW YORK’S HOTTEST GYM * SUPERFOOD SOUPS FOR THE SOUL * THE VEGAN BURGER THAT BLEEDS
2017
GET FIT NOWTranquil Sleep Fall asleep quicker, stay asleep, sleep sounder, and wake up refreshed, all without feeling drowsy in the morning!
• Works in harmony with your body’s natural sleep hormones• Formula includes Suntheanine® L-Theanine, 5-HTP, and melatonin• Improves sleep quality by calming the nerves• Increases serotonin levels for longer and relaxed sleep• Melatonin normalizes sleep cycle timing
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
TM
®
naturalfactors.com
FAST ACTING!
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alive.com
PLUS: A WORLD-CLASS VEGETABLE-FORWARD EATERY * RETHINKING STRESS * Q&A WITH WELLNESS STAR McKEL HILL * DELICIOUS PLANT-BASED DESSERTS * REJUVENATING OILS FOR BEAUTIFUL SKIN
SPRING 2017
Take me,I’m
FREE! Really! Take it!
ACHIEVING PEAK FITNESS
LINDSEY VONN9GORGEOUS SPRING RECIPES
SPRING 2017 I Issue 2 LINDSEY VONN’S FITNESS SECRETS * THE ULTIM
ATE SUPPLEMENT GUIDE *
9 GORGEOUS SPRING RECIPES * REJUVENATING FACE OILS *
RETHINKING STRESS
WIT
H
ACHIEVING PEAK FITNESS
LINDSEY VONN
RENEW YOUR BODY & MIND
With just one tablet and 12 billion friendly probiotic organisms^
working hour after hour...*
It’s All In A Day’s Work.
Hour after hour support
Controlled Delivery
Stomach Acid
Protection
Probiotic CDTM
all you need to help keep your digestive tract… on track!*
Once-daily Probiotic CD™ works di erently than other probiotics. Not only does it protect friendly probiotic cultures from harmful stomach acid… but, with its unique BIO-tract® controlled-delivery technology, Probiotic CD™ continuously releases active probiotics hour after hour through your digestive system… where you need them most! That means your digestive health is consistently supported with 12 billion bioactive organisms^ from10 vegetarian cultures.* Now that’s one hard-working probiotic! That’s PROBIOTIC CD™.
NON-GMO, VEGETARIAN, GLUTEN AND PRESERVATIVE-FREE.
©2017 American Health, Inc. | 17-AH-1027
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.
Bio-tract® is a registered trademark of Probi USA, Inc. in the United States (reg. in the name of Probi USA, Inc.). ^ At time of manufacture.
AVAILABLE AT HEALTH, NATURAL FOOD AND VITAMIN SPECIALTY STORES.
17-AH-1027.indd 1 2/2/17 3:31 PM001 aliveUSA 02 Cover LindseyVonn.indd 1 3/22/17 9:46 AM
PLUS: A VEGAN PROTEIN CHEAT SHEET * HEALTHY SUMMER MEALS * REFRESHING DESSERTS (MADE WITH HERBS!) * 6 UNEXPECTED SUN FACTS * THE FUTURE OF URBAN FARMING
SUMMER 2017
Take me,I’m
FREE! Really! Take it!
GET STRONG FOR SUMMER
Life is busy and trying to juggle family and work can leave you feeling exhausted and run-down…especially if you are iron deficient. Floradix is a low-dose supplement designed to prevent and treat iron deficien-cy and has been helping women reclaim their energy and vitality for over 60 years.
Reference1. McLean E, Cogswell M, Egli I, et al. Worldwide prevalence of anaemia, WHO Vitamin and Mineral Surveillance Information System, 1993-2005. Public Health Nutrition 2009; 12(4): 444-54.
25%
Iron deficiency affects 20% to 25% of the world population,1 with iron-deficiency anemia the most common type of anemia.
We all need iron for energy.Women are especially prone to iron deficiency due to periods, pregnancy, and breast-feeding. In fact, menstruation is the main reason women are 10 times more likely than men to suffer from low iron levels. Just a few consecutive heavy periods can cause iron losses that are difficult to reverse without supplementation.
Is iron missing in your diet?If your diet hasn’t been giving you the recommended 18 mg of iron a day and you’re feeling tired and run-down, Floradix® Liquid Iron + Herbs could be the simple solution. In addition to iron, Floradix’s gentle formula contains vitamins B1, B2, B6, B12, as well as vitamin C. Vitamin C helps the body absorb the form of iron found in fruits and vegetables, like those found in Floradix’s liquid base.
Iron-deficiencysymptom checklist:Are you iron-deficient?
� Do you often feel weak? � Do you look pale, lack appetite, or feel tired? � Are you often cold or chilly? � Do you have brittle hair and nails? � Are you vegetarian?
The more questions you answered “yes” to, the higher your risk of being iron deficient.
Floradix heLps reduce exhaustion and fatigue*
Tired of being tired?
*THIS STATEMENT HAS NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE.
VEGETARIAN + NON-GMO + ADDITIVE- & PRESERVATIVE-FREE1-888-436-6697 | WWW.FLORAHEALTH.COM
• Nonconstipating• Dairy-, lactose-, & alcohol-free• Free of artificial colors & flavors• Safe, utilizable dosage
Feel the difference Floradix® makes:• Formulated for maximum absorption• Contains whole food & herbal extracts• Certified kosher• Suitable for vegetarians
&FitFEARLESS
CREWAMANDAhowFEA
FOUND HER STRENGTH
3DINNER-WORTHY SALAD RECIPES
ARE YOU TAKING YOUR
ALL WRONG?SUPPLEMENTS
ALL WRONG?
alive.com
SUMM
ER 2017 I Issue 3 AMANDA CREW
: FIT AND FEARLESS * SALADS THAT SATISFY *
TOP VEGAN ATHLETES * THE PROTEIN CHEAT SHEET *
6 UNEXPECTED SUN FACTS
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How you canreach our readers
For more than four decades, Alive Publishing Group (APG) brands have been synonymous with natural health and wellness, editorial integrity and the empowerment of those we touch to make healthy choices. APG has more than a dozen consumer touch points; here are just a few.
alive magazine has been educating and inspiring Canadian consumers for 43 years.
alive.com showcases the best articles from alive, plus exclusive online content.
alive eNewsletter is a biweekly email with top wellness tips and delicious recipes.
alive Academy offers certificate and diploma programs in natural health.
alive Awards promote and recognize outstanding natural health products.
alive Listens is our state-of-the-art consumer panel made up of alive advocates.
alive Executive Summit brings together senior execs and thought leaders to envision the future of natural health.
Visit apg.alive.com to learn more.
Where to follow alive
@myalivesocial
facebook.com/myalivesocial
@myalivesocial
Why you’ll love alive.com800K monthly page views2:07 average time on site470K monthly visits
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Deadlines, Rates & Specifications
AD DEADLINESIssueJan/FebMar/AprMay/JuneJuly/AugSept/OctNov/Dec
Pricing and Payment • Pricing is subject to change without notice. Prices in US dollars.• Prepayment is required for all first-time advertisers. Ads will not be placed until payment is received. • Production charges for additional artwork are billed at $100 per hour.
1x$22,220 $11,975 $7,825 $15,710 $15,710 $18,020 $4,730
3x$21,100 $11,375 $7,435 $14,950 $14,950 N/A
6x$19,980 $10,775 $7,025 $14,150 $14,150 N/A
ADVERTISING RATESDouble Page Spread Full Page1/2 Page (vertical or horizontal)Inside Front Cover Inside Back CoverOutside Back Cover In Store (limited spaces available)
Double Page Spread16.25 x 10.75 trimmed16.75 x 11.25 bleed15.75 x 10.25 live area(allow 0.5 inch from the spine on each page)
Full Page8.125 x 10.75 trimmed8.625 x 11.25 bleed7.125 x 10.25 live area
1/2 Page Vertical*3.979 x 10.75 trimmed4.479 x 11.25 bleed3.479 x 10.25 live area
1/2 Page Horizontal8.125 x 5.313 trimmed8.625 x 5.563 bleed7.125 x 5.063 live area
SIZING SPECIFICATIONS
MATERIAL SPECIFICATIONS
Ad ReservationOctober 19, 2017December 22, 2017February 20, 2018April 20, 2018June 22, 2018August 23, 2018
Material DueNovember 2, 2017January 5, 2018March 2, 2018May 4, 2018July 6, 2018September 6, 2018
• preferred file format: press-ready PDFs, Illustrator and InDesign if submitting Adobe Illustrator or InDesign working files, please include all fonts, logos and images also accepted: 300 dpi EPS, PSD and TIFF files
• label emails with ad name, publication month and company name • convert all RGB and Pantone spot colors to CMYK• ads must be approved by alive prior to publication for content and design
Ads accepted via email at [email protected] (files under 10MB). For larger files, please use a web drive service (eg.: Dropbox, Google Drive) or alive’s FTP site.
ftp.alive.com username: alivemag password: aliveart
*As page placement is not guaranteed, include bleed for both right and left pages.