Better MarketerWhy I’m A

• Qualification #1.

• Qualification #2.

• X Years in Real Estate Business.

Why I’m Qualified To Talk WithYou About Real Estate

• 5 Months with a standard Realtor.

• Asking $370,000.

• Home Didn’t Sell.

There Is A Better Way To Sell

A Home

Case Study: Sandy Adams

• She hired a Realtor that used this

new home selling strategy.

• The new Realtor put it on the market

for the same price ($370,000.)

• Home sold 44 days later for

$370,000.

Listed With A New

Realtor

With Better Marketing

• We use a data based

approach to market and sell

your home.

• Let’s get into the data.

This New Marketing

Approach Is Based

On Data

I’ve Got

Some

Good

News…

And Some

Bad News

12

Paradox

First, The Good News:

It’s A Great Time To Sell.

• Interest

Rates are

super low.

• The

economy

is strong.

• Most of the

foreclosures

have been

flushed out of

the market.

• Pent Up Demand:

Millions of

people who lost

their home in the

bust are buying a

home today.

Identical Townhomes 5 doors down from each other.

Sold for $222,500

7

Now, The Bad News:

Not Everyone Is Getting Top Dollar

Sold for $244,500

$222,500

There Are 4 Reasons Homes Sell For

A Higher Price Or A Lower Price.

$244,500

$222,500

Or, They Stop Your Home

From Selling For A Fair Price

$244,500

Pictures Charm Targeting

the right buyers

The

Marketing

Here Are The 5 Ways I Sell Your

Home For More Money

Staging /

Property Condition

$222,500

How I Use These Factors To Sell

Your Home For A Higher Price

$244,500

90% of buyers search

for homes online.

01

02

03

Step #1:

Capture Home

Buyers OnlineWhy this matters:

75% of seniors.

If they don’t read the ad

for your home online…

then they won’t come

look at it.

$285,0003 bd * 3 bath * 1,481 Sq FTSingle Family Home

$285,0003 bd * 3 bath * 1,481 Sq FTSingle Family Home

$285,0003 bd * 3 bath * 1,481 Sq FTSingle Family Home

Good Listing

Average Listing

Great ListingPool Home!

Which home would you click on first?

Every Major Real Estate Firms’ Website…

Realtor.com, Zillow.com, Trulia.com, Homes.com,

and many more.

Post Your Home To 100+ Websites

Case Study01

Step #2:

Ad Agency

Marketing

William & Myriam Beverley 02

Wanted to move to Texas03

Hired one of the top agents

in their area04

Asking $179,90005

6 months on the Market06

Didn’t sell07

Hired the new agent on

February 9th

01

Hired An Agent

That Used

Ad Agency Style

Marketing

Asking Price: 189,90002

The home sold 13 days

later – on February 22nd.

03

The buyer agreed to pay

$186,500.

04

It closed on March 24th

and they were finally

able to move.

05

$170,000

7

Ad Agency Style Marketing

Caused This Home To Sell

For 9.7% More Money

$186,500

✓ Privacy

.

What Was Done Differently?

The buyer was sold on how great it would be to

live there.

✓ Peaceful Backyard.

✓ Listen to the birds.

✓ No mowing.

As a result, he wanted that home.

Step #3: Top Quality Pictures

LOUSY PHOTO DIDN’T SELL BETTER PHOTO SOLD

Homes With Better Pictures Sell

For 3-7% More Money

$172,000 $185,000

• These sellers put their home on the

market.

• Hired a good agent.

• Received an offer for $172,000.

• Turned it down.

• Home didn’t sell.

Case Study

• The agent took better pictures

• Received an offer about a

month later for $185,000.

Hired A New Agent

Pretend you’re searching for a home online.

Which home are you going to click on?

Only 14% Of Agents Hire AProfessional Photographer

Same House Lousy Photo Same House Better Photo

Sadly, Even Professionals Don’tTake The Best Photographs

Professional Photographer New Picture

What Are They Missing?

Professional Photographer New Picture

Prior Agent: $236,500

Step #4: Charm

New Agent’s Offer: $245,000

• Hired an agent their mother

recommended to them.

• Received an offer of $236,500.

• Turned it down.

• Home didn’t sell.

Hired A Standard

Realtor

• This realtor brought out the

home’s natural charm.

• Received an offer about 2

months later for $245,000.

Hired A New

Realtor

Sold in October for $222,500.

Step #5: Staging

Sold in August for $244,500.

Both are 3 stories tall.01

These Townhomes

Are 5 Doors

Down From Each

Other

Both have a 1 car garage.02

The builder built them all

with the same floor plan.04

Both are 2,133 SQFT.05

Both were built in 2006.06

3 bedrooms, 2 full baths

and 2 half baths.03

Both have the same view –

overlooking a small pond

with a fountain.

07

• This seller had his home on

the market for almost 2 years.

• Hired 3 different realtors to

sell his house.

• The last agent had it priced at

$247,000.

• Home didn’t sell.

Staging

Case Study

• The Realtor helped him stage

the home.

• Raised the price to $250,00.

• Sold it 4 months later.

Hired a

New Realtor

• Solved a sewer issue that had

held up a sale for 18 months

with a creative solution.

• Solved an appraisal issue that

had stopped another Realtor.

• Solved a financing issue that

had stopped another Realtor.

• Solved a title issue that had

stopped another Realtor.

Step #6:

Solve Problems

• Give you feedback whenever

your home is shown.

• Contact you regularly with

results.

• I return phone calls.

• If your home isn’t selling, then I’ll

be calling you with solutions that

will enable us to sell it.

Step #7:

I’m Proactive

5 Months With An Average Realtor.

Home Didn’t Sell.

Does This Actually Work?

Sold In 23 Days!

10 Months With An Average Realtor.

Home Didn’t Sell.

Does This Actually Work?

Sold in 9 Days!

6 Months With An Average Realtor.

Home Didn’t Sell.

Does This Actually Work?

Sold in 67 Days!

6 Months With An Average Realtor.

Home Didn’t Sell.

Does This Actually Work?

Sold in 9 Days!

6 Months With Another Realtor.

Home Didn’t Sell.

Does This Actually Work?

Sold in 15 Days!

Can We Work Together?