Why GAF?

October 19, 2012

Why GAF? Commercial Systems

Quality You Can Trust From North America’s Largest

Roofing Manufacturer!

The Top 10 Reasons For Buying GAF

1. Capacity Investment To Better Serve Customers

1

2. Full Systems Solutions For Your Commercial Needs

3. Advanced Technology Products To Save You Money

4. Guarantees For Industry Leading Peace-Of-Mind

5. Education & Skill Building

6. Certified Maintenance Program To Stand Out From Competition

7. Sustainability Solutions

8. Customer Rewards Program and Promotions

9. Contractor Information Solutions For Ease Of Use

10. Architect Tools

1. Capacity Investment To Better Serve Customers

Investment in advanced technology products

• ISO Plants- New advanced lines

• 2 Plants Opening in 2012

• Additional plant soon to follow

• TPO- multiple high capacity plants

• Reopening of Gainesville for faster turn around times to meet demand

• 3rd Plant in development

• Mod Bit – significant investments in SBS and APP products

• New mod bit plant In development

• Additional investments in current plants

2

Value To Our Customers GAF Plants

Statesboro ISO

ISO Plant 2

Additional new capacity, location TBD

Current Plants

Value To Our Customers

2. Full System Solutions For Your Commercial Needs

Commercial Roofing Solutions For All Your Needs

• TPO… full range of installation methods available including peel and stick

• PVC… available nationwide

• Mod Bit… full range of products

• Cold applied, heat weld, and peel and stick, and hot mopped applied products available

• BUR… complete line available nationwide

• Liquid Applied… premium sealants, coatings, and liquid applied systems

• ISO… a great fit under practically any roof

3

Value To Our Customers Family Of Commercial Brands

3. Advanced Technology Products To Save You Money

Continuous Innovation In Advanced Technology

• EverGuard Extreme… 1st ultra performance TPO

• Solar approved (e.g., Uni-Solar, Lumeta)

• Product Innovation Award Winner- Architectural Products Magazine

• Supported with full range of accessories

• Freedom Rapid Seam… self adhered TPO for faster installations with improved adhesion

• 5X stronger peel strength than the original

• Shear strength of heat weld seams

• Steep Slope TPO…. resembles metal

• Fade resistant

• Available in a variety of colors

• Major Seal… 1 part adhesive for faster more reliable installations compared to standard 2 part adhesives 4

Value To Our Customers Examples

EverGuard Extreme

Steep Slope TPO

Freedom Rapid Seam

4. Guarantees For Industry Leading Peace-Of-Mind

Broadest range of guarantees in the industry

• NDL Guarantees for almost any application

• MB/BUR NDL guarantees up to 25yrs*

• Single Ply guarantees up to 35yrs

• Topcoat restorations guarantees up to 20yrs

• WellRoof extends the life of your warranty up to 25%

• Workmanship error coverage when using…

• System Pledge™ NDL Guarantee & Diamond Pledge™ NDL Guarantee

• All American Pledge- Low slope and steep slope combination warranty

• Blue Diamond Pledge- Provides coverage under metal roofs

*With WellRoof™ 5

Value To Our Customers Range of Guarantees

5. Education & Skill Building

6

Value To Our Customers Helping Build Business • Dedicated field organization to serve your needs

• Highly trained Field Service Reps • Ensure top quality roof installations • Train contractors • Assist in job starts • Address customer concerns

• Educational resources to differentiate professionals • Industry education through C.A.R.E. –

125,000 industry professionals trained! • 411 Hotline – quick answers to your technical

questions • Architects Informational Services Hotline &

New Architects Web Portal • Fast-resolution of your issues through Customer

Care team • Obtain AIA credits through various approved

presentations • Partners In Growth, expanded and dedicated to low

slope • Pro Field Guide provides best practices for low

slope roof installations

377 people in our sales organization to support you… over 40% have been with GAF

for 10+ yrs!

6. Certified Maintenance Program To Stand Out From Competition

• Complete guide for building a maintenance program

• Diversifies contractor business and opens a new revenue stream

• Open to both contractors and consultants

• Exclusivity to offer the NEW WellRoof™ Guarantee extension

• Extends your warranty up to 25%

• Support for Certified Maintenance Professional includes

• CMP locator on GAF.com

• Inspection template for maintenance

• Playbook

• Provides options for how to implement a program

• Even includes telemarketing tips and tricks

• Builds relationships with consultants

7

Value To Our Customers CMP Advantage

7. Sustainability Solutions

Sustainable branding, education, and discounts

• Sustainable Roofing Council benefits include…

• SRC Listing on GAF.com

• Discounted USGBC Chapter Membership

• Discounted Membrane/Insulation Recycling

• A Complete Line of Sustainable Products And Service too…

• Help reduce energy cost

• Reduce roof temperature

• Better insulate buildings

• Last longer to prevent land fill waste

• Reduce heat island affect

• GAF Solar simplifies membrane choices when considering installing solar

8

Value To Our Customers GAF’s Sustainable Brands

8. Customer Rewards Program and Promos

Commercial Rewards for Master and Master Selects!

• Sell guarantees and get GAF Bucks

• Use GAF bucks to reward employees or to purchase items for your business

• Points can be used for a variety of prizes

• Wearables, branded knick knacks, tools, training, discounts off CCP tools, gift cards

Other Promotion Opportunities (e.g. Commercial photo promo)

• $10,000 for the winning roof in 3 categories!

• Asphaltic, single ply, and commercial steep slope

• Great for publicity!

• Winning roof gets mentioned in a press release

• Company name on the GAF homepage 9

Value To Our Customers Rewards Programs & Promos

9. Contractor Information Solutions

Multi million dollar investment to help contractors

• Retrieve leads

• Register guarantees

• Review open items

• Contractor forums

• Order brochures

• Order apparel

• Access training material

• Get product information

• And more!!

10

Value To Our Customers contractors.gaf.com

10. Architect Tools

Get the information you need easily and quickly • App… allows for quick convenient search of

product information from your smart phone • Portal… on GAF.com Landing Page customized to

architects:

• Green Arena (LEED, sustainability, solar)

• BIM Objects - Building Information Modeling includes time saving 3D objects with specifications.

• Education via CARE (architect CEU’s)

• Contractor Locator • Division 7 Flash Drive…take it where ever you go • AIS…Answers your questions when you have a

problem • BSD Speclink-e… great way to reduce the amount

of time to write a spec • Simpler specs…improved format coming in 2012

to make info navigation sooner

11

Value To Our Customers New Tools For Architects