why do you need to communicate?
DESCRIPTION
Engage your audience to meet steep challenges.TRANSCRIPT
MISSION-CRITICALCOMMUNICATION
STRATEGICTHINKING.CAEngage your audience to meet steep challenges.
Why Do You Need to Communicate?Business objectives drive your need to communicate.
STRATEGICTHINKING.CA
WE HAVE A GREAT STORY TO TELL. WE NEED TO TELL IT BETTER.We solve some of the industry’s biggest problems. But capital markets and the industry don’t fully understand what we’ve accomplished. We need to connect with decision makers. We need to make an impact with our story in the channels that truly matter to us and to each segment of our audience.
WE HAVE A CULTURE OF INNOVATION.THEY NEED TO SEE HOW WE STAND OUT.Our innovations and expertise are our biggest assets. But in a rapidly changing world of innovation, it’s a challenge to get clients, shareholders and end users to see how we stand out. We need to engage with each of these diverse groups and educate them on our innovations in order to demonstrate how we create value and stand out from our competitors.
OUR AUDIENCES ARE DIVERSE. WE NEED TO CONNECT INTELLIGENTLY.
But that presents a big challenge. We need to reach our markets and stakeholders
strategically. We must connect with the right people in ways that matter to them.
That’s true in our own backyard and wherever we work. We need to understand
our audiences thoroughly, tailor our message accurately, and deliver it directly. A one-size-fits-all approach doesn’t cut it.
OUR REPUTATION MATTERS. BIG TIME.Our reputation depends on our actions. We need to undersand at a granular level what
matters to the people who are impacted by our activities. And we need to connect with them
to demonstrate effectively that we are good neighbours who contribute to their well-being.
You don’t have a communication problem. You have a business problem.
WHAT KEEPS YOU AWAKE AT NIGHT?
YOUR business objectives and challenges determine your priorities.
Yet in order to achieve your business objectives you must communicate effectively—with target markets, shareholders, stakeholders and internal audiences. That’s where we come in.
WE TAKE PRIDE IN OUR RECORD. THIS ISN’T THE REPUTATION WE’VE EARNED.
We’re proud of our HSE record. But activists have done an effective job creating distrust
among our stakeholders. The signal of our environmental story is getting lost in the noise.
We need to project the reputation we have earned by proactively engaging the discussion
and delivering our story clearly.
OUR AUDIENCES ARE DIVERSE. WE NEED TO CONNECT INTELLIGENTLY.
But that presents a big challenge. We need to reach our markets and stakeholders
strategically. We must connect with the right people in ways that matter to them.
That’s true in our own backyard and wherever we work. We need to understand
our audiences thoroughly, tailor our message accurately, and deliver it directly. A one-size-fits-all approach doesn’t cut it.
STRATEGICTHINKING.CA
LET’S TALK...Meet your mission-critical business objectives. Engage your audiences to meet the steep challenges that you face.
You have steep challenges. And a significant part of every business challenge is
the need to engage your key audiences effectively.
Your objectives dictate that you engage clearly and persuasively on the channels that matter to your audience. Any deliverables you require—a crucial speech or presentation, a key report or whitepaper, a web or mobile asset, a one-off special project—must be designed to achieve your objective with maximum impact.
EARNED TRUST Persuasion requires trust, whether your audience is inside or outside of your company. And trust doesn’t come from a silver-bullet message or a perfectly executed communication strategy.
You earn trust from consistent actions over time. Trust flows from what you are as a company and who you are as a person.
The foundation for trust: the value you have already created and continue to create for your clients, shareholders and stake-holders.
STRATEGIC THINKING We help you establish and grow earned trust by engaging with your audiences. Strategic Thinking specializes in tailored commu-nication solutions to meet steep challenges.
Tell us about your challenges. Our experience and partnerships with our flexible approach allow us to tackle critical projects—so you can meet your key objectives.
MARK T. MEALEY, STRATEGIC THINKING
MISSION ACCOMPLISHEDSome recent Strategic Thinking projects that achieved mission-critical objectives for our clients.
Natural Gas industy whitepaper that is changing the way industry leaders think about accomplishing major facility projects.
Highly rated, provocative expert presentation package at a prominent natural gas industry conference. Deliverables included speech coaching, editing, and Powerpoint production.
Comprehensive corporate resume for an international oil and gas engineering and fabrication company. Effective statement of the corporate value proposition. Profiles of five business units, including case studies and major project profiles. Exceeded expectations and met their schedule: 9 weeks from sanction to delivery of English version. Project management of Russian and Chinese versions.
Global Petroleum Show tradeshow package for a 600 ft2 display. Included delivery of 7 video presentations, print materials, and all graphic displays on a super-tight schedule. Company recognition: this was the best, most effective tradeshow they had ever done.
Complete website re-do. Delivered a complete re-write of the website for a small, rapidly growing designer and fabricator of oil and gas processing facilities, meeting the objective of projecting brand quality to match the achievements and capabilities of the company.
Comprehensive overhaul of the marketing packages for a sales organization. Client evaluation: “These marketing materials are easily equal or better than those of our best compeitors.”