communications matter. why you need to communicate share information get members to act ensure...
TRANSCRIPT
Communications Matter
Why You Need To CommunicateShare Information
Get Members to Act
Ensure Understanding
Create Value in the Association/Take Credit/Create culture of belonging
Keeping silent lets rumor become fact
What’s Your Association Narrative?
How Do I Communicate?
Paper
Pixel
Person
What do we share?
SUCCESSES
ASSOCIATION NEWS
TRAINING OPPORTUNITIES
MEMBER BENEFITS
CONTRACT UPDATES
ANYTHING YOU CAN TAKE CREDIT FOR/BRAG ABOUT
ANYTHING RELATED TO SALARY AND BENEFITS
STORIES ABOUT MEMBERS. PEOPLE LIKE TO READ NAMES OF PEOPLE THEY KNOW AND SEE THEIR PICTURES.
Paper Newsletter• Bi-Monthly• Can’t do that? Do a mid and end of the year review• Can’t do that? Do an end of the year round up• Just do something that gives the Association a visible
presence in the local to create value
--Let’s talk about how to create the newsletter for a minute--
As Needed Communications
• Negotiators Report (same colored paper as newsletter)
• Meeting/Training Announcement Reminders
• External Communications
Visibility Creates Value
Bulletin Board
Look at Me! I have important information for you to share with your members!
Post on Bulletin Board
Latest Newsletter Member Benefits/www.neamb.com Any Announcements/Meetings Weingarten Rights Building Rep Name and email Local Association Leadership
names/emails MEA contact information for local
office and www.maineea.org
Which Gilligan's Island Character are you?
Climate Survey
Want to know what members, think, want need from the Association?
Just ask them in a simple climate survey which: Engages Members Opens lines of communication Lets members feel like someone is listening Give the Association a clear area to focus
work and produce results for members
QUESTIONS?
COMMENTS?
READY FOR ME TO SHUT UP?
