why brands must use visuals in storytelling
TRANSCRIPT
Why Brands must use Visuals in Storytelling
They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story with words alone puts the burden of visualization on the prospect. As words mean different things to different people based on life experience and culture, it is possible for your message to be misinterpreted. For brands to truly engage potential buyers, they need to tell stories visually with the use images, videos and words together. (Visual Storytelling) Using all three together can help brands to craft and convey their message to their audience. Many brands like Coca Cola have photo/video sharing contents where customers would engage with their products. This is based on the old adage that people are more likely to believe the claims of your customer (testimonials) than traditional advertising.Effectivepresentationsneed to have visuals and videos to emotionally engage prospects to buy. In a previous article, Idiscussedthe power of the hashtag and the screenshot where I discuss how hashtags and screenshots allow messages to go beyond the traditional reach of social networks. I have used photo/video sharing services such asInstagram,Pinterest,tumblrandYouTubeto upload screenshots oftweets,Facebook posts,head-shots, videos etcVisual storytelling allows brands to connect with many more people on an emotional level. This will ultimately lead to higher product sales numbers.
About the AuthorDan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company's products and services using a consultative selling approach. He also supported the company's marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitledSales, Marketing & Social Media Today.Dan is seeking a full time marketing role in New York City for September 2015. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him [email protected] set up interviews.