the social strategy: storytelling for brands
TRANSCRIPT
The Social Strategy doing social media
right
TheBrandJournalismAdvantage.com
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to
engage.”–Amy Jo Martin, founder Digital Royalty
How We Hit The Mark
TheBrandJournalismAdvantage.com
Learn from more than 100+ expertsBusiness Tips: Marketing, Branding, Social Media, Storytelling
Personal Development
Is there really a wrong way?
TheBrandJournalismAdvantage.com
TheBrandJournalismAdvantage.com
• Understand the purpose of social media.
• Define your mission & goals. What is success?
• Set a culture & tone.
• Have a strategic plan. Think Like A Publisher
• Think Like A Journalist: inform, entertain, alert, and/or inspire.
• Must-Do 3Cs: Create. Curate. Consistent.
• Rule when first starting: 80/10/10* – Others, Own, Rebroadcast (retweet). *Flips as you create more of your brand’s own quality content.
Social Media Success Core Principles
TheBrandJournalismAdvantage.com
Let’s Get Social
Cleveland Clinic – 3 million visitors per/mo.Wells Fargo Stories – how bank helps othersGE Reports – making technology interesting
Key Strategies
TheBrandJournalismAdvantage.com
Twitter: a tweet lasts 2-18 minutes.Instagram: Use overlay wording & hashtags. Claim you hashtag.YouTube: Title. Description. Study other people’s videos.Facebook: Targeted Ads, link back to a specific landing page that captures emails.Pinterest: Create a community board around your industry. Think Like A Journalist
Piggyback News StoryExpert Resource
Take A StandCollaborate
TheBrandJournalismAdvantage.com
Catch A Ride!
TheBrandJournalismAdvantage.com
Growth. Reach. Exposure. Conversion
TheBrandJournalismAdvantage.com
Every Company = Media Company
• 100 million people watch online video.• A picture is worth a thousand words… a video is priceless.• 1 minute of video = 1.8 million written words.• Consumers are 85% more likely to buy after watching a video.• 70% of consumer Internet traffic will be video by 2018• Google is ranking sites based on expert content, usefulness & expert status
REASONS BRANDS ARE CREATING CONTENTEducate Customers 49%Retain Customers 26%
Enhance Brand Loyalty 14%
Climb To New Heights
TheBrandJournalismAdvantage.com
“Great storytelling can make the difference between someone paying attention to you and someone just tuning you out.” –Christopher S. Penn
Gain A Competitive Advantage
Visit:bit.ly/getmystory
And receive a bonus 3-part series on Video
Storytelling For Business
(858) 259-3646
TheBrandJournalismAdvantage.com