whole grains get promoted at work · whole grains get promoted at work deanne brandstetter, mba,...
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Whole Grains Get Promoted at Work
Deanne Brandstetter, MBA,RD, CDN
Director of Nutrition
Compass Group, TheAmericas
• World’s leading foodservice company
• $19.5 billion revenues
• Over 400,000 employees around the world
• Ranked the 12th largest employer by Fortunemagazine in 2006.
• Emphasis on Sustainability and Health &Wellness
Compass Group PLC
Our BiggestChallenge
CustomerPerception
Strategies
• Pair unfamiliar with familiar
• Capitalize on growing interest in world cuisines
• Take advantage of demand for local/ organic/sustainable foods
• Stealth Health
• Re-engineering catering menus
• Reward whole grain purchases
• Educating & Training
Midwest client
New “premium”burger served oncustom wholegrain bun
• East Coast/Mid-Atlanticclient
• 2 week cycleof wholegrain sidesaladsoffered atgrill and deliin lieu offries/ chips
• Tabbouleh
• Turkish Lentil andBulgur Soup
• Brazilian Kamut Salad
• Acorn Squash stuffedwith Millet, Lentils &Tofu
• Bulgur Meatballs inSpicy Tomato Sauce
• Ethiopian Black BarleySoup
New tortilla/ wrapoffering:
100%
Whole
Grain
and
Organic
Organic Hot Cereal Bar
2007-2008Stealth Health
Initiatives
Retort wholegrain blends
used in steamtechnology
HomeReplacement
Meals
2008 initiativewhole grains asthe default choicein corporatecatering menus
Promoting Whole Grains with Loyalty
New Media Training and Education
• Webcast on Nutrition& Wellness
• DVD includessegment on cookingwith whole grains
• Cgnad.com\nutrition
• Technology Solutions
Bringing Whole Grains HOME
National Nutrition Month 2008
“Whole Grains 3.0”