who owns the future of mobile commerce: iphone vs. android smartphones?
DESCRIPTION
As the mobile market continue to change quickly, it's become increasingly difficult to figure out how to allocate mobile web development resources to maximize impact. This deck is designed to help you answer the question: should we be focusing our efforts on optimizing for iPhone customers or Android customers first?TRANSCRIPT
Who Owns the Future of M-Commerce?
iPhone vs. Android
Figuring out how to allocate your mobile web development resources feels like guesswork most of the time: Should you be focusing your efforts on optimizing for iPhone customers or Android customers first?
It’s a hard question. But when in doubt,
turn to the data! !
M-Commerce Traffic (2013 - 2015)Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
M-Commerce Traffic (2013 - 2015)Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
(Let’s take a look at how m-commerce traffic has changed
over the past three years.) !
0
15
30
45
60
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Traffic
0.1%
32.9%
56%
0
15
30
45
60
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce TrafficIn terms of annual traffic growth, !
it’s quickly becoming a two horse race…
…traffic from other smartphones is barely growing at all.
32.9%
56%
0.1%
M-Commerce Traffic 2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%59%
3%
41%56%
*projected
M-Commerce Traffic 2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%59%
3%
41%56%
No doubt about it, Android is rapidly chipping away at iPhone traffic.
+8% growth in three years!
*projected
M-Commerce Traffic 2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%59%
3%
41%56%
No doubt about it, Android is rapidly chipping away at iPhone traffic.But what about revenue? Which customers are spending more over time?
+8% growth in three years!
*projected
M-Commerce Revenue (2013-2015)Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
M-Commerce Revenue 2013 2014 2015
Android
iPhone
Other
6%
25%
69%
4%
32%
64%
3%
38%
59%
*projected
M-Commerce Revenue 2013 2014 2015
Android
iPhone
Other
6%
25%
69%
4%
32%
64%
3%
38%
59%
It’s clear that iPhone users still spend the most money, but there is shift in revenue growth coming from Android devices!
*projected
0
75
150
225
300
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Revenue
32.9%
56%244.2%
86.1%
0
75
150
225
300
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Revenue
32.9%
56%244.2%
86.1%
As Android devices continue to proliferate, so too will the amount of revenue coming from these smartphones…
• Your safest bet is to focus short-term mobile optimization efforts for iPhone customers.
• In the longer term (2016 and beyond), it’s likely that Android customers will become more valuable, and you’ll need to adjust your optimization strategies.
• But don’t forget - there’s more to this story! Be sure to check your own analytics to get the most accurate picture of your current situation!
Key Takeaways
www.mobify.com
Mobify is a mobile commerce platform used by leading brands and retailers to drive hundreds of millions of dollars in mobile revenue every year.