Who Owns the Future of M-Commerce?
iPhone vs. Android
Figuring out how to allocate your mobile web development resources feels like guesswork most of the time: Should you be focusing your efforts on optimizing for iPhone customers or Android customers first?
It’s a hard question. But when in doubt,
turn to the data! !
M-Commerce Traffic (2013 - 2015)Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
M-Commerce Traffic (2013 - 2015)Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
(Let’s take a look at how m-commerce traffic has changed
over the past three years.) !
0
15
30
45
60
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Traffic
0.1%
32.9%
56%
0
15
30
45
60
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce TrafficIn terms of annual traffic growth, !
it’s quickly becoming a two horse race…
…traffic from other smartphones is barely growing at all.
32.9%
56%
0.1%
M-Commerce Traffic 2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%59%
3%
41%56%
*projected
M-Commerce Traffic 2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%59%
3%
41%56%
No doubt about it, Android is rapidly chipping away at iPhone traffic.
+8% growth in three years!
*projected
M-Commerce Traffic 2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%59%
3%
41%56%
No doubt about it, Android is rapidly chipping away at iPhone traffic.But what about revenue? Which customers are spending more over time?
+8% growth in three years!
*projected
M-Commerce Revenue (2013-2015)Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
M-Commerce Revenue 2013 2014 2015
Android
iPhone
Other
6%
25%
69%
4%
32%
64%
3%
38%
59%
*projected
M-Commerce Revenue 2013 2014 2015
Android
iPhone
Other
6%
25%
69%
4%
32%
64%
3%
38%
59%
It’s clear that iPhone users still spend the most money, but there is shift in revenue growth coming from Android devices!
*projected
0
75
150
225
300
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Revenue
32.9%
56%244.2%
86.1%
0
75
150
225
300
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Revenue
32.9%
56%244.2%
86.1%
As Android devices continue to proliferate, so too will the amount of revenue coming from these smartphones…
• Your safest bet is to focus short-term mobile optimization efforts for iPhone customers.
• In the longer term (2016 and beyond), it’s likely that Android customers will become more valuable, and you’ll need to adjust your optimization strategies.
• But don’t forget - there’s more to this story! Be sure to check your own analytics to get the most accurate picture of your current situation!
Key Takeaways
www.mobify.com
Mobify is a mobile commerce platform used by leading brands and retailers to drive hundreds of millions of dollars in mobile revenue every year.
