who needs a plan? you! bob langewisch [email protected] jill clouse...

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Who Needs a Plan? YOU! Bob Langewisch [email protected] Jill Clouse [email protected] February 26, 2010 Developing Your Search Strategy PTMBA-CDS

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Page 1: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Who Needs a Plan? YOU!

Bob Langewisch [email protected]

Jill Clouse [email protected]

February 26, 2010

Developing Your Search Strategy

PTMBA-CDS

Page 2: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Career Management Process

PTMBA-CDS

Page 3: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

• Identify your Targets

• Mobilizing your Network

• Creating your Pitch

• Engaging in Informational Interviews

• CDS Review

• Next steps, recap, & Q&A

Agenda

PTMBA-CDS

Page 4: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

• Importance of knowing your targets so you can hit a bulls eye

• You are NOT alone in this process and mobilizing your network is essential

• Knowing who you are and what you have to offer will yield more success

• Importance of Informational Interviews

Today’s Takeaways

PTMBA-CDS

Page 5: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Set Goals: where Self Assessment and Exploration intersect

PTMBA-CDS

Page 6: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Your Ideal Job

Description

PTMBA-CDS

Page 7: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Take 5 Minutes and craft the Ideal Job Description using the handout provided

Exercises

PTMBA-CDS

Page 8: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Create List of Target Companies

PTMBA-CDS

Page 9: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

• Quickly write down 2 target companies that come to mind on the handout provided

• Keep this handout close by and revisit it later to really build out your company list

Exercises

PTMBA-CDS

Page 10: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Mobilize Your Network!

PTMBA-CDS

Page 11: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

PTMBA-CDS

Typical Way Employers Prefer to Fill Vacancies

Typical Way Students Prefer to

Search for jobsSt

art

Start

Page 12: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Who is in your network?

Hot Contacts• Close Friends• Family• Classmates• Professors• Club co-chairs

Cold Contacts• Distant Relatives• Friends of Friends

of Friends• Business Leaders• Seasoned Alumni

Warm Contacts• Former

Colleagues• Friends of

Friends• Alumni – recent

gradsPTMBA-CDS

Page 13: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Where to Network

Less FormalLess Formal More FormalMore Formal

ClassesClasses

Social eventsSocial events

Hobbies/interestsHobbies/interests

TravelTravel

Everyday activitiesEveryday activities

FacebookFacebook

Professional club Professional club meetingsmeetings

Informational interviewsInformational interviews

Company eventsCompany events

LinkedInLinkedIn

ConferencesConferences

Networking eventsNetworking events

PTMBA-CDS

Page 14: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

• Exchanging contacts/expanding your network

• Get into Group of 5

• Go around the group and each person shares 2 target companies

• Group mates brainstorm network and provide one another with contacts.

Exercises

PTMBA-CDS

Page 15: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

• Your Positioning Statement

• Features your skills/experiences that are meaningful to your target audience

What is Your Pitch?

PTMBA-CDS

Page 16: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Incorporate Your Pitch throughout Your Search

Informational Interviewing

Other Networking Activities

Cover Letters Interviews

PTMBA-CDS

Page 17: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

30 Second Pitch

Who you are

What you did before Kellogg/currently do

What relevant skills/experience you have

What you want to do now PTMBA-CDS

Page 18: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

• Develop your 30 second pitch, incorporating key skills & experiences

• Share your pitch with someone you don’t know, get feedback, then listen to their pitch, give feedback

• Questions to consider when evaluating:• What is your reaction?

• What skills do they bring?

• What do they want to do next?

• Did it feel too long or too short?

• Is there anything that didn’t make sense?

PTMBA-PDS

Exercises

PTMBA-CDS

Page 19: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

• Identify a Contact

• Reach out and ask for a conversation

• Follow-up to schedule conversation

• Prepare your questions in advance

• Reacquaint yourself with your pitch

• Create a mechanism to track conversations/contacts

• Features your skills/experiences that are meaningful to your target audience

PTMBA-PD

Start Talking: Informational Interviews!

PTMBA-CDS

Page 20: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Shift Your Approach: Establish and Build a Relationship

Do NOT ask for a job PTMBA-CDS

Page 21: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Eventually Leverage the Advocate

PTMBA-CDS

Page 22: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Reach out and ask for a conversation

How you are connected

What you are asking for

Why interested in them

Call to action

How Connected

PTMBA-CDS

Page 23: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Exercises

Communication Critique

• Get into Groups of Three.

• Read through the packet of introductory emails.

• Document what works well, and what needs improvement.

• Discuss with your group any themes.PTMBA-CDS

Page 24: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Prepare Your Questions In Advance

o Questions to avoid:o Asking for a jobo Asking that your resume

be forwardedo Compensationo Basic; answers on websiteo Negative questions

o Questions to ask:o Their backgroundo Company informationo Industry informationo Career adviceo Job search advice

PTMBA-CDS

Page 25: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Career Development Series

PTMBA-CDS

Instruction Practice

Who Are You and What Are Your Goals? - Jan 29

Who Needs a Plan? YOU! - Feb 26 Speed Networking – May 7

Business Etiquette – Apr 17

Who Are You on Paper? – Mar 5 Resume Review – May 21

Who Are You in Person? - Apr 9 Interview Practicum – June 4

Page 26: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

Wrap –Up / Action Items

• Start researching companies and building your list

• Refine your pitch and practice it

• Let all of your “HOT” contacts know what you are looking for

• If you haven’t already, set up LinkedIn account

• Give yourself a weekly action plan

• Come meet with Career Coach PTMBA-CDS

Page 27: Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing

PTMBA-CDS