[whitepaper] 10 tips to write well by ogilvy
TRANSCRIPT
TIPSFOR
WRITING
David Ogilvy’s
10
“1962, TIME MAGAZINE
Ogilvy is the most sought-after wizard in today's advertising industry
IN OTHER WORDS
Ogilvy was the originalMAD MAN
Ogilvy sent a memo to his employees:
IN 1982
“People who think well,write well.
“Good writing is not a natural gift. You have to learn to write well.
TIPSFOR
WRITING10
1Read the Roman-Raphaelson book on writing. Read it three times.
2Write the way you talk. Naturally.
3Use short words, short sentences and short paragraphs.
4 Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of pretense.
5Never write more than two pages on any subject.
6Check your quotations.
7Never send a memo on the day you write it. Read it aloud the next morning — and then edit it.
8If it is something important, get a colleague to improve it.
9Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10If you want ACTION, don’t write. Go and tell the guy what you want.
Thank you forthe inspiration.
I read the book
I’m using the tips
They helped me run my company
It’s called PrezlyLike Elvis Presley
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