ogilvy digitallabs mobilemadmen_benscottrobinson

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Enhanced Mobile Marketing for the Masses or…. How we will reach the other 80% by 2012.

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Page 1: Ogilvy digitallabs mobilemadmen_benscottrobinson

Enhanced Mobile Marketing for the

Masses or….

How we will reach the other 80% by 2012.

Page 2: Ogilvy digitallabs mobilemadmen_benscottrobinson

The future of mobile… in 2002

So futuristic, it needed a mystic master to tell you about them.

Futuristic phones, designed by Flash Gordon.

Page 3: Ogilvy digitallabs mobilemadmen_benscottrobinson

Our Philosophy

The 5 Commandments that we live by.

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Here come some numbers…

Ready?

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The raw numbers (as of 6 months ago)

•  There are 228,940,453 mobile phone subscribers in Europe, of which: –  49,243,533 or 21.5% have a smartphone –  179,696,920 or 78.5% have a feature phone

•  28,561,249 people, which is 58% of smartphone users, or 12.5% of the overall subscriber base have Symbian phones

•  8,863,836 people, which is 18% of smartphone users, or 3.8% of the overall subscriber base have iPhones

•  6,401,659 people, which is 13% of smartphone users, or 2.8% of the overall subscriber base have Windows Mobile phones

•  3,939,482 people, which is 8% of smartphone users, or 1.7% of the overall subscriber base have Blackberries

•  1,477,306 people, which is 3% of smartphone users, or 0.6% of the overall subscriber base have Android phones.

Comscore Q1 2010

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Ten things to bring mobile to the masses

..in a couple of years or so

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Thanks

[email protected] 07890412074