david ogilvy on writing
DESCRIPTION
On September 7, 1982, David Ogilvy, iconic business man and author, sent the following internal memo to all agency employees, titled “How to Write”:TRANSCRIPT
on writing
People who think well, write well.
Woolly memos
Good writing isn’t a natural gift.
You have to learnto write well.
Here are 10 hints:
Read the Roman-Raphaelsonbook on writing.
Read it 3 times.
❶
Write the way you talk. Naturally.
❷
Use sentencesshort
words
paragraphs
❸
Never use jargon words.
They are hallmarks of a pretentious ass.
❹
Never write more than two pages
on any subject.
❺
Check your quotations.
❻
Read it aloud the next morning – and then edit it.
Never send a letter or a memoon the day you write it.
❼
If it’s something important,
❽
Before you send your letter or your memo,
make sure it’scrystal clear what you
want the recipient to do.
❾
If you want ACTION, don't write. Go and tell the guy what you want.
❿
