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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Video Distribution
Philippe DegeryDMO Business Development
Adobe Systems Inc.
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© 2010 Adobe Systems Incorporated. All Rights Reserved. 2
21.8
Source: comScore Video Metrix – September 2009
Increase since Dec 2008
+7%
+75%
+4%
+88%
+64%
161 million internet users watched
25 billion video clips
81.6% US Internet users watch videos online
582 minutes per viewer per month
157 clipsper month
September 2009
582 minutes per viewer per month
88% increase in 10 months!
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Four pre-requisites to deliver video content
1. Maximize the Audience (at least, don’t reduce it !)
2. Fulfill Viewers Expectations with High Quality Interactive Services
3. Empower Users (Nobody is Alone on the Internet)
4. Control and Measure (an Infinite Loop)
®
© 2010 Adobe Systems Incorporated. All Rights Reserved.
Four pre-requisites to deliver video content
1. Maximize the Audience (at least, don’t reduce it !)
2. Fulfill Viewers Expectations with High Quality Interactive Services
3. Empower Users (Nobody is Alone on the Internet)
4. Control and Measure (an Infinite Loop)
®
© 2010 Adobe Systems Incorporated. All Rights Reserved.
of Internet connected PCs worldwide have installed
Flash Player 10
95%
of top 20 phone OEMS committed to
delivering Flash
95%98%of Internet
connected PCs worldwide have
installed Flash Player
of all video on the web
is Flash
75%
Largest Audience : Flash penetration
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Singular experience, Multiple devicesEnable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.
Largest number of devices: Open Screen Project
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Technology Partners
Open Screen Project: more than 60 partners
Content Partners
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Four pre-requisites to deliver video content
1. Maximize the Audience (at least, don’t reduce it !)1. The largest potential audience
2. The largest number of devices
2. Fulfill Viewers Expectations with High Quality Interactive Services
3. Empower Users (Nobody is Alone on the Internet)
4. Control and Measure (an Infinite Loop)
®
© 2010 Adobe Systems Incorporated. All Rights Reserved.
HD MBR DVR : an Enhanced TV Experience
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Solve the bandwidth issue: Dynamic Streaming
Dynamic Streaming or Multi Bit Rate
Adapt bit rate to available bandwidth
RTMP and HTTP
Live and Files
Client managed QOS
Allow Fast Start and Quick Zapping
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Solve the timing issue: DVR
Digital Video Recording
Instant Replay
Seek within live
Re-use cache as VOD
RTMP & HTTP
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Video and Data altogetherCue Points
Navigation markers
Captions
Creating Metadata / Cue Points
At video creation point
During post-production
Via XML time-based file
Video is layers inside Flash
Programmable Playlists; effects; alpha; etc
Video navigation & selection is programmable
Non-linear navigation through video
Enhanced on-screen information
Targeted adverts based on metadata
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Behind the network: Flash Media Interactive Server
A scalable, real-time media server
HD video quality
Dynamic Streaming (MBR)
Protected Content Delivery (RTMPE)
Live audio and video
DVR Functionality
Turn key solutions
Integrated Web Server
Deep activity logs
Scalable Deployment (Edge Caching)
®
© 2010 Adobe Systems Incorporated. All Rights Reserved.
Four pre-requisites to deliver video content
1. Maximize the Audience (at least, don’t reduce it !)1. The largest potential audience
2. The largest number of devices
2. Fulfill Viewers Expectations with High Quality Interactive Services
1. Best player (HD, Multi Bit Rate, Screen Size Adaptation) everywhere
2. Content interaction to extend the viewer experience
3. Empower Users (Nobody is Alone on the Internet)
4. Control and Measure (an Infinite Loop)
®
© 2010 Adobe Systems Incorporated. All Rights Reserved.
Empower Users : NFL Re-Cutter
Create your own ‘replay’
Video footage
Music scores
Transitions
Text / Image overlays
Save & Share features
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Users Buzz on Hulu
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Behind the Screen : Open Source Media Framework
1. Video Quality of Service Dynamic Streaming
Live DVR
2. Rich experiences Multiple media types
Smile support
Metadata search and index
3. 3rd party plug-in CDNs
Advertising
Analytics
Media Playback
Stream Managemen
t
Connection Management
Advertising Measurement + Analytics
Metadata Social Networking
User Experience Management
Open Source Media Framework
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Open Source Media Framework
21
Create Standards-based video experiences
Create and use pre-built plugins
Monetize Media Faster
AdsCDNs Analytics SocialCMS
www.OSMF.org
DEMO: Open Source Media Framework
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
The Ultimate Experience
®
© 2010 Adobe Systems Incorporated. All Rights Reserved.
Four pre-requisites to deliver video content
1. Maximize the Audience (at least, don’t reduce it !)1. The largest potential audience
2. The largest number of devices
2. Fulfill Viewers Expectations with High Quality Interactive Services
1. Best player (HD, Multi Bit Rate, Screen Size Adaptation) everywhere
2. Content interaction to extend the viewer experience
3. Empower Users (Nobody is Alone on the Internet)1. Viewers communicate their enthusiasm (under your control)
2. Viewers share the content
4. Control and Measure (an Infinite Loop)
®
© 2010 Adobe Systems Incorporated. All Rights Reserved.
Control and Protect your Content : Flash Access 2.0
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Control and Protect your Content : Flash Access 2.0
Flash Access 2.0 protect content
Live and VOD
Online & Offline
Browser & Desktop
On any platform
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© 2010 Adobe Systems Incorporated. All Rights Reserved.
Understand and measure the viewer experience
Capture, synthesize, analyze data from any source
Real-time streaming
On Demand
Metadata
Play List
Visualize analysis in real-time
Modify schemas, metrics and dimensions on-the-fly
Tight integration with online analytics and marketing optimization solutions
®
© 2010 Adobe Systems Incorporated. All Rights Reserved.
Four pre-requisites to deliver video content
1. Maximize the Audience (at least, don’t reduce it !)1. The largest potential audience
2. The largest number of devices
2. Fulfill Viewers Expectations with High Quality Interactive Services
1. Best player (HD, Multi Bit Rate, Screen Size Adaptation) everywhere
2. Content interaction to extend the viewer experience
3. Empower Users (Nobody is Alone on the Internet)1. Viewers communicate their enthusiasm (under your control)
2. Viewers share the content
4. Control and Measure (an Infinite Loop)1. Control and protect your content
2. Understand and measure the viewer experience
®
© 2010 Adobe Systems Incorporated. All Rights Reserved.
Thank You