where do good ideas come from?
Post on 21-Oct-2014
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The context
Target audience(s)
Core insight(s)
The message(s)
The creative platform
Hero execution(s)
Engagement strategy
The ecosystem
Fuelling
Defining
‘Awesome-ing’ (integrating and fulfilling)
Research
Insight mining
Brainstorming
Creative brief
Marketing strategy
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The context
Target audience(s)
Core insight(s)
The message(s)
The creative platform
Hero execution(s)
Engagement strategy
The ecosystem
Research
Insight mining
Brainstorming
Creative brief
Marketing strategy
Where ideas come from
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The context
Target audience(s)
Core insight(s)
The message(s)
The creative platform
Hero execution(s)
Engagement strategy
The ecosystem
Research
Insight mining
Brainstorming
Creative brief
Marketing strategy
Where ideas come from
The steps you take to make them ‘good’
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The capacity to gain an accurate and a deep intuitive understanding of a person or a thing
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Characterised by or displaying insight: perceptive
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Characterised by or displaying insight: perceptive
i.e. not obvious
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To move products, you’ve got to move
peoplePhil Teer
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To move people, you’ve got to move people
Me
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You have to know the difference
between ‘a finding of interest and one
of value’
Leithal Thinking
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A revelation that produces great work
Simon Law
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Strike a chord
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Go for the gut
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A new point of view
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