where do ideas come from? - final version
DESCRIPTION
Talk at CII-Cognizant Innovator 2011 ConferenceTRANSCRIPT
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The Prelude
About me : The Startup Guy Entrepreneur since 16 – Built 3 companies Until recently was the head of the Incubation Centre at
IIT Madras (RTBI) On the board of several companies Founder – Proto.in Columnist @ Dare, Entrepreneur
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Where do Ideas Where do Ideas
Come from?Come from?Vijay Anand
Founder, The Startup Centre@vijayanands
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I, Once believed that the world was perfect …
… till I looked closer
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Can you spot the cracks?Ideas are an innovator’s way of identifying a crack (problem) and coming
up with their unique way of solving it
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What do they have in Common?
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Inventors. Entrepeneurs. ScientistsWhats the difference? Does it Matter?
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They are different!
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The “Idea” is the LCD
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When “Ideas” strike … The old fashioned way – Observation
Vellcro
Domain expertise driven The Steam engine, Electricity
Gut feeling The PC
Visionary leaps Cars
Opportunity Driven
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Great ideas are
Rational Thought + Gut FeelData Driven Intuition
+++++++
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The Idea Equation
a + bΔTrend maps
AnalyticsScientific Research
User Feedback
Behavorial EconomicsGame TheoryCognitive PsychologyColor TheoryMaslow’s HierarchyAspirations, Fears and Desires
Logical + The Creative
ScienceScience Art
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Breakthroughs are born when two very different verticals collide
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Cultivate an Ideating Mind
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Embrace Constraints
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Break Patterns
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The Epic Question – What ifEven better, why not? (can be slightly dangerous)
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Be Human Centered
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Be Extreme.Polarize.
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Prototype over expertiseBreakthroughs are led by people who don’t know or refuse to
accept it cant be done.
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Move: Insight into actionIts okay to fail, as long as you learn something
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Ideas … are just the beginning
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The Idea – Product Gulf
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The Product Equation
(a + b)^eΔ
*e = execution
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Thank YouThank YouFollow on twitter @vijayanands