what's next in social media?
TRANSCRIPT
“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead”
-Seth Godin, Tribes
VALUE.visibility
relevance
relationships
social capital
community
ideas
trust
research
marketing
networking
customer
service
traffic
news
sales
SEO
Externally
Events
Community
Customer service
Monitoring
News
Innovation
Research
Point of Sale
Word of Mouth
Relationships
Branding
Direct sales
SEO &traffic
Networking
Internally
Sales Teams
Event Planning
Project Status
News
Coordination
Interface
Decentralized teams
Employee Support
Mentoring
Problem-solving
Purely Social
Will Employees Waste Time?
• Pointless meetings• Procrastinating• Coffee breaks• Telephone• Gossiping• Smoking• email• Web• IM• Social media
Text “F CornellAlumni” to 40404
You now follow @CornellAlumni.
Without even HAVING a Twitter account.