lava row camp: what's next: emerging trends in social and new media
DESCRIPTION
This presentation was given at Lava Row Camp on November 4, 2009. We discussed emerging social and new media trends such as location-based social networks (Gowalla & Foursquare), Google's social networking initiatives, Google Sidewiki, Google Social Search, the future of Twitter and Facebook, and augmented reality.TRANSCRIPT
WHAT’S NEXT?EMERGING TRENDS IN SOCIAL & NEW MEDIAas performed by Nathan T. Wright & Hillary Brown of Lava Row :)
A social media education, strategy and consulting firmbased in Des Moines,
THE GREATEST CITY IN THE WORLD.
@nathantwright @hillabean
Tonight’s hashtag: #LAVACAMP(photo via Brian Solis / flickr.com)
cheers!
(photo via Dan4th / flickr.com)
SOCIALMEDIA
Where do YOUthink all this stuff
is going?
The last 210 years of information (+10 years)
(A.K.A. 220 years of marketers trying to connect businesses with publics)
Source: http://www.baekdal.com/articles/Management/market-of-information/
3 out of 4 Americans use social technology.- FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
93% of social media users believe a companyshould have a presence in social media.
- CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008
photo via victoriapeckhamflickr.com
Social networking is the 4TH most popularform of online activity, ahead of personal email.
- NIELSEN, GLOBAL FACES AND NETWORKED PLACES, 2009
On tap for tonight:Twitter’s future. (Is there one?)
How Facebook will own you.
The social network you use every day, but don’t realize it.
Location-based social networks & augmented reality.(A.K.A. kick-ass Minority Report stuff.)
Your insights.
Largest age population: 35-49 year olds
(42%)- Nielsen Online, March 2009
Fastest-growing segment: 12-24 year olds- comScore, September 2009
Most popular among working adults- Nielsen Online, March 2009
Who is using it?
Do we really want teenson Twitter?
(Updates from an anonymous Chaska Minnesota teenager.)
(photo via altemark / flickr.com)
ZOMG!!!Twitter Lists!!
(photo via BotheredByBees / flickr.com)
Curate your own lists:
Lists are integrated w/ Twitter API:
300 million+ users and growing.
5 billion minutes spent on Facebook each
day.
4th-largest country if it had land mass.
Women over 55 are the fastest-growing
demo.
Your mom will join this year.(www.myparentsjoinedfacebook.com)
Facebook stats:
(photo via qole / flickr.com)
R.I.P.: Separate usernames & passwords for every website.
Get more fans w/ SMS feature
TRY IT!
Text “fan lavarow” to 32665 (FBOOK)
Expect Facebook to monetizein these areas:
Social CRM.
Ticketing & payment engines.
Permission-based marketing features.
Data & analytics.
Guess the next social network…
?
Guess the next social network…
Google Social Search
“The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both
positive and negative.”- Jeremiah Owyang
“The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both
positive and negative.”- Jeremiah Owyang
Your website is now social, whether you like it or not.
Your SideWiki entries will be tied to your Google Profile
(real name) to prevent anonymous commenting & trolls.
Entries can be voted helpful or non-helpfulby the community.
Barriers to entry may prevent mainstream adoption.
Expect Facebook to make a similar play here.
location-based social networks
(photo via moriza / flickr.com)
Contextual offers/coupons based
on your current location (GPS) and
number of previous visits.
AUGMENTED REALITY
DEFINITION:a live direct or indirect view of a physical real-world
environment whose elements are merged with(or augmented by) virtual computer-generated
imagery - creating a mixed reality
( THE COOL KIDS CALL IT “AR” )