marketwired - niri: social media, wall street, and what's next
DESCRIPTION
Jim Delaney, Marketwired CEO, discussed how social media plays a part in investor relations at the NIRI 2013 conference. As regulations around the use of social media to communicate with the public evolve, so should IRO’s strategy. Jim discusses the many options and benefits of using social media, as 40% of companies already do.TRANSCRIPT
![Page 1: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/1.jpg)
Marketwired: The Power of Influence:Social Media, Wall Street and What's Next
NIRI Annual Conference 2013
#NIRI #MARKETWIRED
![Page 2: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/2.jpg)
Social Media, Wall Street and What’s Next
![Page 3: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/3.jpg)
Social Media, Wall Street and What’s Next
![Page 4: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/4.jpg)
Social Media, Wall Street and What’s Next
![Page 5: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/5.jpg)
Social Media, Wall Street and What’s Next
![Page 6: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/6.jpg)
Social Media, Wall Street and What’s Next
![Page 7: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/7.jpg)
Social Media, Wall Street and What’s Next
![Page 8: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/8.jpg)
Social Media, Wall Street and What’s Next
2008 July 2012 April 2013 May 2013
![Page 9: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/9.jpg)
Social Media, Wall Street and What’s Next
THREE CAMPS
![Page 10: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/10.jpg)
averse to risk, change, and new technology
Social Media, Wall Street and What’s Next
the AVOID camp
![Page 11: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/11.jpg)
Social Media, Wall Street and What’s Next
450 of the
TOP 500 COMPANIESforged ahead, creating investor pages
![Page 12: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/12.jpg)
Social Media, Wall Street and What’s Next
lukewarm stance, slow to change, “the late majority”
the AUGMENT camp
![Page 13: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/13.jpg)
Social Media, Wall Street and What’s Next
forward-leaning, early adopters
the INTEGRATE camp
![Page 14: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/14.jpg)
AVOID AUGMENT INTEGRATE
Social Media, Wall Street and What’s Next
![Page 15: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/15.jpg)
Social Media, Wall Street and What’s Next
Where are you...
![Page 16: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/16.jpg)
Social Media, Wall Street and What’s Next
Where are you...
TODAY?
![Page 17: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/17.jpg)
Social Media, Wall Street and What’s Next
Where are you...
TOMORROW?
![Page 18: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/18.jpg)
Social Media, Wall Street and What’s Next
![Page 19: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/19.jpg)
Social Media, Wall Street and What’s Next
![Page 20: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/20.jpg)
Social Media, Wall Street and What’s Next
![Page 21: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/21.jpg)
Social Media, Wall Street and What’s Next
![Page 22: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/22.jpg)
Social Media, Wall Street and What’s Next
![Page 23: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/23.jpg)
Social Media, Wall Street and What’s Next
![Page 24: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/24.jpg)
Social Media, Wall Street and What’s Next
![Page 25: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/25.jpg)
Social Media, Wall Street and What’s Next
![Page 26: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/26.jpg)
Social Media, Wall Street and What’s Next
![Page 27: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/27.jpg)
Social Media, Wall Street and What’s Next
![Page 28: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/28.jpg)
Social Media, Wall Street and What’s Next
![Page 29: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/29.jpg)
Social Media, Wall Street and What’s Next
![Page 30: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/30.jpg)
Social Media, Wall Street and What’s Next
![Page 31: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/31.jpg)
Social Media, Wall Street and What’s Next
![Page 32: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/32.jpg)
Social Media, Wall Street and What’s Next
![Page 33: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/33.jpg)
Social Media, Wall Street and What’s Next
![Page 34: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/34.jpg)
Social Media, Wall Street and What’s Next
![Page 35: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/35.jpg)
Social Media, Wall Street and What’s Next
40%USE SOCIAL MEDIA
FOR INVESTMENT INFORMATION
![Page 36: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/36.jpg)
Social Media, Wall Street and What’s Next
60%OF THOSE UNDER-40
ACCESS SOCIAL MEDIA AT WORK
![Page 37: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/37.jpg)
Social Media, Wall Street and What’s Next
3XMORE LIKELY TO SAY
SOCIAL MEDIA IS CREDIBLE
THOSE UNDER-40 ARE
![Page 38: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/38.jpg)
Social Media, Wall Street and What’s Next
53%SAY SEC ANNOUNCEMENT
WILL HAVE POSITIVE BENEFITS
![Page 39: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/39.jpg)
Social Media, Wall Street and What’s Next
80%BELIEVE THE ANNOUNCEMENTwill result in more companies using social media to share information
![Page 40: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/40.jpg)
Social Media, Wall Street and What’s Next
SO WHAT DOESTHIS MEAN?
![Page 41: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/41.jpg)
Social Media, Wall Street and What’s Next
Wall Street isLISTENING
![Page 42: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/42.jpg)
Social Media, Wall Street and What’s Next
Your investors areALREADY ACTIVE
on social channels
![Page 43: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/43.jpg)
Social Media, Wall Street and What’s Next
![Page 44: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/44.jpg)
Social Media, Wall Street and What’s Next
![Page 45: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/45.jpg)
Social Media, Wall Street and What’s Next
![Page 46: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/46.jpg)
Social Media, Wall Street and What’s Next
![Page 47: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/47.jpg)
Social Media, Wall Street and What’s Next
IT’S SO EASY A CAVEMAN CAN DO IT.
![Page 48: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/48.jpg)
Social Media, Wall Street and What’s Next
CRITICAL CONSIDERATIONS
•Security•Integration•Simultaneity•Simplicity
![Page 49: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/49.jpg)
Social Media, Wall Street and What’s Next
![Page 50: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/50.jpg)
Social Media, Wall Street and What’s Next
![Page 51: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/51.jpg)
Social Media, Wall Street and What’s Next
190 COUNTRIES
184 LANGUAGES
![Page 52: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/52.jpg)
Social Media, Wall Street and What’s Next
MONITOR•Reach•Sharing•Pickup•Effectiveness
![Page 53: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/53.jpg)
Social Media, Wall Street and What’s Next
![Page 54: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/54.jpg)
Social Media, Wall Street and What’s Next
HOW ARE YOU TAKING ADVANTAGE OF THE OPPORTUNITY?
![Page 55: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/55.jpg)
Social Media, Wall Street and What’s Next
ARE YOU TAKING ADVANTAGE OF THE TOOLS?
![Page 56: Marketwired - NIRI: Social Media, Wall Street, and What's Next](https://reader033.vdocuments.us/reader033/viewer/2022051514/54bd32214a795930268b45e4/html5/thumbnails/56.jpg)
Social Media, Wall Street and What’s Next
• IRO role has expanded•You have power to influence•Close the loop, understand the measure
ARE YOU TAKING ADVANTAGE OF THE TOOLS?